Victoria, British Columbia Audience in United States

Victoria, British Columbia logo

Victoria, British Columbia has an estimated audience of 804,402 people in United States. 63.7% are female, 36.3% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Kenosha, Wisconsin, Fairy godmother, headspace, Wok, Governor of Michigan.

The average Victoria, British Columbia fan in United States is 46.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kenosha, Wisconsin, Fairy godmother, headspace, with strongest over-indexing on Kenosha, Wisconsin (19.99× the country average). Demographically, the Victoria, British Columbia audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Victoria, British Columbia fans

Demographic split for Victoria, British Columbia audience in United States
MetricValue
Female63.7%
Male36.3%
Average age46.5
Estimated audience size804,402

Audience persona

The typical Victoria, British Columbia fan in United States is more female, around 46.5 years old, with strong Travelling tendencies and a notable affinity for Kenosha, Wisconsin.

Top regions in United States

Top regions ranked by reach for Victoria, British Columbia in United States
RegionReachAffinity
California82,9380.94×
Texas55,1310.8×
Florida49,3560.91×
Washington37,3462.31×
New York29,1780.65×
Illinois19,0890.71×
Georgia18,9920.77×
North Carolina18,4620.76×
Ohio17,7960.72×
Arizona17,1871.05×
Pennsylvania16,8950.62×
Michigan15,2230.72×
Virginia14,8540.76×
Alaska14,7578.58×
Tennessee13,8700.86×
Colorado13,2291.04×
Oregon12,7721.39×
Massachusetts12,7130.8×
New Jersey12,3550.6×
Missouri11,3280.87×
Minnesota11,2740.98×
Indiana10,2220.7×
Utah9,3131.29×
Wisconsin9,0130.74×
Maryland8,7520.63×
South Carolina8,2720.68×
Oklahoma7,6130.85×
Alabama7,1990.64×
Nevada7,1920.92×
Kentucky7,1070.7×
Louisiana6,9320.67×
Kansas6,1420.97×
Idaho5,9441.47×
Iowa5,1780.78×
Connecticut5,0570.63×
Arkansas5,0370.76×
Hawaii3,8951.13×
Mississippi3,8020.57×
New Mexico3,3730.84×
Nebraska3,0900.77×
Montana2,6381.18×
Maine2,3690.82×
New Hampshire2,3670.75×
West Virginia2,0210.54×
Washington, District of Columbia1,8340.76×
Rhode Island1,6510.64×
North Dakota1,2900.78×
Vermont1,2490.88×
Delaware1,2130.55×
South Dakota1,1880.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Victoria, British Columbia audience
BrandAffinityCategory
Kenosha, Wisconsin19.99×Travel & Leisure
Fairy godmother12.23×Literature
headspace14.64×Health
Wok10.02×Food & Beverages
Governor of Michigan11.22×Politics & Society
Cherish (group)16.42×Music & Radio
Google Home9.41×Technology & Electronics
Hibachi11.42×Food & Beverages
Goop7.66×Internet & Social Media
Grace Slick11.61×Music & Radio
Product design2.38×Business & Career
Ira Glass20.27×Music & Radio
Electrolyte5.44×Health
Sydney Evan33.13×Fashion & Accessoires
TV Fanatic11.84×Movies & TV
Cryptic crossword17×Technology & Electronics
El Paso County, Colorado13.8×Travel & Leisure
Vocal harmony4.83×Music & Radio
Goma18.7×Travel & Leisure
Historic site4.14×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Victoria, British Columbia audience
TraitClusterScore
TravellingTHRILL1.78
PatriotismCONSERVATISM1.7
Community OrientationOPEN1.58
IndulgenceJOY1.48
Design AffinityPREMIUM1.43
TraditionCONSERVATISM1.41

Worldwide distribution

Worldwide audience distribution share by country for Victoria, British Columbia
CountryShare
Canada31.4%
United States26.2%
Poland6.0%

See Victoria, British Columbia audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Victoria, British Columbia have in United States?

Victoria, British Columbia has an estimated audience of 804,402 people in United States, concentrated in California and Texas.

What is the gender split and age of Victoria, British Columbia fans?

63.7% of Victoria, British Columbia fans are female, 36.3% are male, with an average age of 46.5 years.

Which brands do Victoria, British Columbia fans like most?

Victoria, British Columbia fans show strongest brand affinity for Kenosha, Wisconsin (19.99×), Fairy godmother (12.23×), and headspace (14.64×) over the country average.

Where do Victoria, British Columbia fans live in United States?

Victoria, British Columbia fans in United States are most concentrated in California (reach 82,938), Texas (reach 55,131), and Florida (reach 49,356). These three regions account for the largest share of the active audience.

What other brands do Victoria, British Columbia fans also like?

Beyond Victoria, British Columbia itself, the audience over-indexes on Fairy godmother (12.23×), headspace (14.64×), Wok (10.02×), and Governor of Michigan (11.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria, British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.