Rascasse Audience Intelligence

Victoria, British Columbia Audience in United States

A data profile of the people who buy, follow and care about Victoria, British Columbia in United States — modelled from more than twelve digital signal sources. Victoria, British Columbia has an estimated audience of 804,402 people in United States.

#358among City in United States#2566among POI in United States#2075in Travel & Leisure

The average Victoria, British Columbia fan in United States is 46.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Plymouth, American Cruise Lines, Sequoia National Park, with strongest over-indexing on Plymouth (43.73× the country average).

Demographically, the Victoria, British Columbia audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Victoria, British Columbia fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Plymouth.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria, British Columbia profile in United States.

Audience size
804K
in United States
Gender
63.7%♀
36.3% male
Age
46.5
average years
Country rank
#27369
POI in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria, British Columbia fans

63.7% are female, 36.3% are male, average age 46.5.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Victoria, British Columbia audience in United States
MetricValue
Female63.7%
Male36.3%
Average age46.5
Estimated audience size804,402
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Victoria, British Columbia audience in United States
Age bracketShare%
16-199%
20-2913%
30-3915%
40-4921%
50+43%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Victoria, British Columbia audience comes from United States.

Worldwide audience distribution share by country for Victoria, British Columbia
CountryShare
Canada31.4%
United States26.2%
Poland6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria, British Columbia audience in United States is strongest.

Fig. 05

Top regions by affinity

Victoria, British Columbia fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K10.20×
02Washington~30K1.78×
03Oregon~10K1.17×
04Idaho~5K1.14×
05Utah~8K1.13×
06Montana~2K1.04×
07Hawaii~3K0.99×
08Nevada~8K0.98×
09South Dakota~2K0.98×
10Colorado~10K0.96×
11North Dakota~2K0.96×
12Vermont~1K0.95×
13Minnesota~10K0.94×
14Maine~3K0.94×
15Kansas~6K0.92×
16Rhode Island~2K0.90×
17New Mexico~4K0.89×
18Nebraska~4K0.89×
19New Hampshire~3K0.89×
20Delaware~2K0.89×
21Arizona~10K0.88×
22Arkansas~6K0.88×
23Washington, District of Columbia~2K0.88×
24West Virginia~3K0.87×
25Oklahoma~8K0.86×
26Missouri~10K0.85×
27Wisconsin~10K0.85×
28Iowa~6K0.84×
29Mississippi~6K0.84×
30California~70K0.80×
31Kentucky~8K0.80×
32Florida~40K0.79×
33Tennessee~10K0.79×
34Massachusetts~10K0.79×
35Louisiana~8K0.79×
36Connecticut~6K0.79×
37Alabama~9K0.78×
38South Carolina~9K0.76×
39North Carolina~20K0.74×
40Indiana~10K0.74×
41Michigan~20K0.73×
42Virginia~10K0.73×
43Texas~50K0.72×
44Illinois~20K0.71×
45Georgia~20K0.71×
46Ohio~20K0.71×
47Maryland~10K0.70×
48Pennsylvania~20K0.66×
49New Jersey~10K0.64×
50New York~30K0.63×
Fig. 06

Affinity by region

Affinity by region — Victoria, British Columbia, United States
0.63×1.00×10.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria, British Columbia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria, British Columbia audience
#·InterestCategoryAffinity×
01PlymouthTravel & Leisure43.73×
02American Cruise LinesTravel & Leisure43.55×
03Sequoia National ParkTravel & Leisure32.44×
04Banff National ParkTravel & Leisure29.54×
05Rose LeslieMovies & TV20.00×
06Oceania CruisesTravel & Leisure19.81×
07St. Augustine, FloridaTravel & Leisure18.25×
08Grand Teton National ParkTravel & Leisure17.11×
09Victoria JusticeMovies & TV15.99×
10Appalachian TrailTravel & Leisure12.88×
11Grand Canyon National ParkTravel & Leisure12.49×
12GreeceTravel & Leisure10.71×
13River cruiseTravel & Leisure10.58×
14Royal Caribbean Cruises Ltd.Travel & Leisure8.45×
15Yosemite National ParkTravel & Leisure8.28×
16GermanyTravel & Leisure7.01×
17QVCMovies & TV4.58×
18First class travelTravel & Leisure4.38×
19FedExBusiness & Career3.99×
20Real propertyHome & Garden3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria, British Columbia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria, British Columbia audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.58×
Family OrientationCONSERVATISM2.48×
Quality AwarenessPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria, British Columbia audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Healthy LifestyleBALANCE0.88×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victoria, British Columbia have in United States?

Victoria, British Columbia has an estimated audience of 804,402 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Victoria, British Columbia fans?

63.7% of Victoria, British Columbia fans are female, 36.3% are male, with an average age of 46.5 years.

03

Which brands do Victoria, British Columbia fans like most?

Victoria, British Columbia fans show strongest brand affinity for Plymouth (43.73×), American Cruise Lines (43.55×), and Sequoia National Park (32.44×) over the country average.

04

Where do Victoria, British Columbia fans live in United States?

Victoria, British Columbia fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria, British Columbia fans also like?

Beyond Victoria, British Columbia itself, the audience over-indexes on American Cruise Lines (43.55×), Sequoia National Park (32.44×), Royal Caribbean Cruises Ltd. (8.45×), and Greece (10.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria, British Columbia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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