A data profile of the people who buy, follow and care about Jekyll Island in United States — modelled from more than twelve digital signal sources. Jekyll Island has an estimated audience of 701,618 people in United States.
The average Jekyll Island fan in United States is 47.8 years old, more female, and lives primarily in Georgia.
The audience is concentrated in Georgia, Florida, South Carolina.
Top brand affinities include Plymouth, T. Rowe Price, Aeroméxico, with strongest over-indexing on Plymouth (48.34× the country average).
Demographically, the Jekyll Island audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Jekyll Island fan in United States is more female, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Plymouth.
The key figures that characterise the Jekyll Island profile in United States.
68.0% are female, 32.0% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 68.0% |
| Male | 32.0% |
| Average age | 47.8 |
| Estimated audience size | 701,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 15% | |
| 40-49 | 24% | |
| 50+ | 44% |
Where the Jekyll Island audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Georgia | ~300K | 12.13× | |
| 02 | South Carolina | ~40K | 4.05× | |
| 03 | Florida | ~100K | 2.35× | |
| 04 | Tennessee | ~30K | 2.10× | |
| 05 | North Carolina | ~40K | 1.92× | |
| 06 | Alabama | ~20K | 1.82× | |
| 07 | Kentucky | ~10K | 1.49× | |
| 08 | West Virginia | ~5K | 1.46× | |
| 09 | Virginia | ~20K | 1.04× | |
| 10 | Ohio | ~20K | 0.99× | |
| 11 | Vermont | ~1K | 0.94× | |
| 12 | Mississippi | ~5K | 0.90× | |
| 13 | Indiana | ~10K | 0.85× | |
| 14 | New Hampshire | ~2K | 0.82× | |
| 15 | Missouri | ~9K | 0.79× | |
| 16 | Maine | ~2K | 0.79× | |
| 17 | Delaware | ~2K | 0.78× | |
| 18 | Pennsylvania | ~20K | 0.75× | |
| 19 | Washington, District of Columbia | ~2K | 0.73× | |
| 20 | Maryland | ~9K | 0.71× | |
| 21 | Arkansas | ~4K | 0.69× | |
| 22 | Michigan | ~10K | 0.66× | |
| 23 | Connecticut | ~5K | 0.65× | |
| 24 | Rhode Island | ~1K | 0.65× | |
| 25 | Louisiana | ~6K | 0.64× | |
| 26 | Massachusetts | ~8K | 0.61× | |
| 27 | Wisconsin | ~6K | 0.61× | |
| 28 | South Dakota | <1K | 0.61× | |
| 29 | Alaska | <1K | 0.61× | |
| 30 | North Dakota | <1K | 0.60× | |
| 31 | Iowa | ~3K | 0.59× | |
| 32 | Kansas | ~3K | 0.59× | |
| 33 | Illinois | ~10K | 0.57× | |
| 34 | Montana | ~1K | 0.57× | |
| 35 | Minnesota | ~6K | 0.55× | |
| 36 | Nebraska | ~2K | 0.55× | |
| 37 | New Jersey | ~10K | 0.54× | |
| 38 | New York | ~20K | 0.52× | |
| 39 | Oklahoma | ~4K | 0.52× | |
| 40 | Colorado | ~5K | 0.49× | |
| 41 | Idaho | ~2K | 0.47× | |
| 42 | Hawaii | ~1K | 0.46× | |
| 43 | New Mexico | ~2K | 0.43× | |
| 44 | Utah | ~2K | 0.39× | |
| 45 | Oregon | ~3K | 0.36× | |
| 46 | Nevada | ~2K | 0.36× | |
| 47 | Texas | ~20K | 0.35× | |
| 48 | Arizona | ~5K | 0.35× | |
| 49 | Washington | ~4K | 0.31× | |
| 50 | California | ~20K | 0.22× |
The strongest cross-interests of the Jekyll Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Graham Nash | Music & Radio | 52.96× | ||
| 02 | Plymouth | Travel & Leisure | 48.34× | ||
| 03 | American Cruise Lines | Travel & Leisure | 38.62× | ||
| 04 | Ron Jon Surf Shop | Sports | 37.66× | ||
| 05 | Banff National Park | Travel & Leisure | 33.97× | ||
| 06 | Aeroméxico | Travel & Leisure | 32.70× | ||
| 07 | T. Rowe Price | Business & Career | 31.58× | ||
| 08 | Sequoia National Park | Travel & Leisure | 28.94× | ||
| 09 | Copa Airlines | Travel & Leisure | 24.09× | ||
| 10 | Oceania Cruises | Travel & Leisure | 22.03× | ||
| 11 | Simon Helberg | Movies & TV | 18.81× | ||
| 12 | St. Augustine, Florida | Travel & Leisure | 16.81× | ||
| 13 | Grand Teton National Park | Travel & Leisure | 15.39× | ||
| 14 | The Capital Grille | Food & Beverages | 14.06× | ||
| 15 | Turkish Airlines | Travel & Leisure | 10.47× | ||
| 16 | Royal Caribbean Cruises Ltd. | Travel & Leisure | 9.43× | ||
| 17 | Greece | Travel & Leisure | 8.67× | ||
| 18 | Germany | Travel & Leisure | 6.30× | ||
| 19 | Atlanta Braves | Sports | 5.22× | ||
| 20 | United Parcel Service | Business & Career | 5.09× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.51× | |
| Family Orientation | CONSERVATISM | 2.02× | |
| Community Orientation | OPEN | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| Early Adopter Mentality | POWER | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Jekyll Island has an estimated audience of 701,618 people in United States, concentrated in Georgia and Florida.
68.0% of Jekyll Island fans are female, 32.0% are male, with an average age of 47.8 years.
Jekyll Island fans show strongest brand affinity for Plymouth (48.34×), T. Rowe Price (31.58×), and Aeroméxico (32.7×) over the country average.
Jekyll Island fans in United States are most concentrated in Georgia (reach ~300K), Florida (reach ~100K), and South Carolina (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Jekyll Island itself, the audience over-indexes on T. Rowe Price (31.58×), Aeroméxico (32.7×), American Cruise Lines (38.62×), and Royal Caribbean Cruises Ltd. (9.43×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Jekyll Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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