Jekyll Island Audience in United States

Jekyll Island logo

Jekyll Island has an estimated audience of 701,618 people in United States. 68.0% are female, 32.0% are male, average age 47.8. Top regions: Georgia, Florida, South Carolina. Top brand affinities: Kendra Scott, San Jacinto, California, Governor of Michigan, headspace, Kenosha, Wisconsin.

The average Jekyll Island fan in United States is 47.8 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, South Carolina. Top brand affinities include Kendra Scott, San Jacinto, California, Governor of Michigan, with strongest over-indexing on Kendra Scott (18.83× the country average). Demographically, the Jekyll Island audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Jekyll Island fans

Demographic split for Jekyll Island audience in United States
MetricValue
Female68.0%
Male32.0%
Average age47.8
Estimated audience size701,618

Audience persona

The typical Jekyll Island fan in United States is more female, around 47.8 years old, with strong Risk Appetite tendencies and a notable affinity for Kendra Scott.

Top regions in United States

Top regions ranked by reach for Jekyll Island in United States
RegionReachAffinity
Georgia252,41911.68×
Florida118,1612.49×
South Carolina44,8004.24×
North Carolina41,7411.98×
Tennessee31,3432.23×
Ohio22,5661.04×
Texas21,6840.36×
New York20,6250.53×
Pennsylvania18,6440.79×
Alabama18,5021.89×
Virginia18,1641.06×
California16,4350.21×
Illinois14,4190.62×
Kentucky14,1521.61×
Michigan12,4040.68×
Indiana11,4710.89×
New Jersey9,5080.53×
Missouri9,2230.82×
Maryland8,5940.71×
Massachusetts8,1450.59×
Wisconsin6,3340.6×
Louisiana5,6810.63×
Minnesota5,4350.54×
Colorado5,4330.49×
Mississippi4,9510.86×
West Virginia4,8051.47×
Arizona4,4300.31×
Connecticut4,2440.6×
Washington4,0250.29×
Oklahoma3,7150.48×
Arkansas3,6900.64×
Iowa3,1310.54×
Kansas3,0810.56×
Oregon2,2900.28×
New Hampshire2,1570.78×
Utah1,9130.3×
Nevada1,7290.25×
Maine1,7130.68×
Nebraska1,5590.44×
Washington, District of Columbia1,4780.7×
Delaware1,4390.74×
Rhode Island1,2120.54×
Idaho1,0970.31×
Vermont1,0030.81×
New Mexico8940.25×
Montana7760.4×
Hawaii6390.21×
South Dakota5990.37×
North Dakota4880.34×
Alaska4490.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jekyll Island audience
BrandAffinityCategory
Kendra Scott18.83×Fashion & Accessoires
San Jacinto, California33.3×Travel & Leisure
Governor of Michigan12.57×Politics & Society
headspace15.39×Health
Kenosha, Wisconsin17.85×Travel & Leisure
Cherish (group)16.5×Music & Radio
Wok9.77×Food & Beverages
Goop7.83×Internet & Social Media
Fairy godmother10.53×Literature
Kikar HaShabbat22.57×News
Google Home8.69×Technology & Electronics
Nationality2.85×Politics & Society
Hibachi10.31×Food & Beverages
Grace Slick11.05×Music & Radio
Cryptic crossword16.89×Technology & Electronics
HydraFacial8.86×Beauty & Wellness
El Paso County, Colorado13.28×Travel & Leisure
Bank account2.53×Business & Career
Ira Glass17.39×Music & Radio
TV Fanatic10.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jekyll Island audience
TraitClusterScore
Risk AppetiteTHRILL2.24
Luxury OrientationPREMIUM2.03
PatriotismCONSERVATISM1.85
Community OrientationOPEN1.7
Family OrientationCONSERVATISM1.47
TravellingTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Jekyll Island
CountryShare
United States87.5%
Germany1.9%
Spain1.5%

See Jekyll Island audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Jekyll Island have in United States?

Jekyll Island has an estimated audience of 701,618 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of Jekyll Island fans?

68.0% of Jekyll Island fans are female, 32.0% are male, with an average age of 47.8 years.

Which brands do Jekyll Island fans like most?

Jekyll Island fans show strongest brand affinity for Kendra Scott (18.83×), San Jacinto, California (33.3×), and Governor of Michigan (12.57×) over the country average.

Where do Jekyll Island fans live in United States?

Jekyll Island fans in United States are most concentrated in Georgia (reach 252,419), Florida (reach 118,161), and South Carolina (reach 44,800). These three regions account for the largest share of the active audience.

What other brands do Jekyll Island fans also like?

Beyond Jekyll Island itself, the audience over-indexes on San Jacinto, California (33.3×), Governor of Michigan (12.57×), headspace (15.39×), and Kenosha, Wisconsin (17.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jekyll Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.