A data profile of the people who buy, follow and care about Plymouth in United Kingdom — modelled from more than twelve digital signal sources. Plymouth has an estimated audience of 2,280,773 people in United Kingdom.
The average Plymouth fan in United Kingdom is 46.9 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South West, South East.
Top brand affinities include Plymouth Argyle F.C., Art Gallery of New South Wales, Devon, with strongest over-indexing on Plymouth Argyle F.C. (8.9× the country average).
Demographically, the Plymouth audience skews balanced with an average age of 46.9, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Plymouth fan in United Kingdom is balanced, around 46.9 years old, with strong Patriotism tendencies and a notable affinity for Plymouth Argyle F.C..
The key figures that characterise the Plymouth profile in United Kingdom.
54.7% are female, 45.3% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 46.9 |
| Estimated audience size | 2,280,773 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Plymouth audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 42.7% |
| United States | 29.4% |
| Thailand | 3.8% |
Where the Plymouth audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~1.5M | 2.69× | |
| 02 | South West | ~400K | 2.03× | |
| 03 | West Midlands | ~100K | 1.23× | |
| 04 | Yorkshire and the Humber | ~200K | 1.10× | |
| 05 | South East | ~300K | 0.98× | |
| 06 | East of England | ~200K | 0.86× | |
| 07 | North East | ~70K | 0.79× | |
| 08 | Wales | ~90K | 0.72× | |
| 09 | East Midlands | ~100K | 0.65× | |
| 10 | North West | ~90K | 0.39× | |
| 11 | Scotland | ~70K | 0.34× | |
| 12 | Northern Ireland | ~20K | 0.32× |
The strongest cross-interests of the Plymouth audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Art Gallery of New South Wales | Arts & Culture | 16.81× | ||
| 02 | Plymouth Argyle F.C. | Sports | 8.90× | ||
| 03 | Sziget Festival | Music & Radio | 8.34× | ||
| 04 | Plymouth University | Business & Career | 6.43× | ||
| 05 | Primavera Sound | Music & Radio | 6.25× | ||
| 06 | Electric Ballroom | Music & Radio | 4.48× | ||
| 07 | Beechcraft Super King Air | Topic | 4.15× | ||
| 08 | Roundhouse (venue) | Music & Radio | 3.48× | ||
| 09 | Exeter Chiefs | Sports | 3.26× | ||
| 10 | Lollapalooza | Music & Radio | 2.14× | ||
| 11 | Tim Horton | Sports | 1.90× | ||
| 12 | Remembrance Day | Politics & Society | 1.77× | ||
| 13 | Military history | Politics & Society | 1.73× | ||
| 14 | Devon | Travel & Leisure | 1.61× | ||
| 15 | War film | Movies & TV | 1.61× | ||
| 16 | Jeremy Clarkson | Movies & TV | 1.60× | ||
| 17 | Cornwall | Travel & Leisure | 1.56× | ||
| 18 | Dorset | Travel & Leisure | 1.55× | ||
| 19 | General Motors | Cars & Mobility | 1.52× | ||
| 20 | Bristol | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.31× | |
| Extroversion | THRILL | 1.13× | |
| Community Orientation | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Luxury Orientation | PREMIUM | 0.89× | |
| Design Affinity | PREMIUM | 0.90× |
Plymouth has an estimated audience of 2,280,773 people in United Kingdom, concentrated in England and South West.
54.7% of Plymouth fans are female, 45.3% are male, with an average age of 46.9 years.
Plymouth fans show strongest brand affinity for Plymouth Argyle F.C. (8.9×), Art Gallery of New South Wales (16.81×), and Devon (1.61×) over the country average.
Plymouth fans in United Kingdom are most concentrated in England (reach ~1.5M), South West (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Plymouth itself, the audience over-indexes on Art Gallery of New South Wales (16.81×), Devon (1.61×), Cornwall (1.56×), and Sziget Festival (8.34×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Plymouth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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