A data profile of the people who buy, follow and care about Plymouth Argyle F.C. in United Kingdom — modelled from more than twelve digital signal sources. Plymouth Argyle F.C. has an estimated audience of 267,330 people in United Kingdom.
The average Plymouth Argyle F.C. fan in United Kingdom is 46.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, South West, South East.
Top brand affinities include Rotherham United F.C., The Daily Star (Bangladesh), Barnsley F.C., with strongest over-indexing on Rotherham United F.C. (23× the country average).
Demographically, the Plymouth Argyle F.C. audience skews more male with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Plymouth Argyle F.C. fan in United Kingdom is more male, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Rotherham United F.C..
The key figures that characterise the Plymouth Argyle F.C. profile in United Kingdom.
33.9% are female, 66.1% are male, average age 46.7.
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 46.7 |
| Estimated audience size | 267,330 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 41% |
Where the Plymouth Argyle F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~200K | 2.47× | |
| 02 | South West | ~50K | 2.32× | |
| 03 | Yorkshire and the Humber | ~20K | 1.15× | |
| 04 | West Midlands | ~10K | 1.14× | |
| 05 | North East | ~9K | 0.87× | |
| 06 | Wales | ~10K | 0.79× | |
| 07 | East of England | ~20K | 0.78× | |
| 08 | South East | ~30K | 0.77× | |
| 09 | East Midlands | ~10K | 0.60× | |
| 10 | Scotland | ~10K | 0.44× | |
| 11 | North West | ~10K | 0.37× | |
| 12 | Northern Ireland | ~3K | 0.36× |
The strongest cross-interests of the Plymouth Argyle F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rotherham United F.C. | Sports | 23.00× | ||
| 02 | Preston North End F.C. | Sports | 18.27× | ||
| 03 | Peterborough United F.C. | Sports | 17.34× | ||
| 04 | Barnsley F.C. | Sports | 16.54× | ||
| 05 | Bolton Wanderers F.C. | Sports | 15.71× | ||
| 06 | Bristol City F.C. | Sports | 15.32× | ||
| 07 | Milton Keynes Dons F.C. | Sports | 14.56× | ||
| 08 | Doncaster Rovers F.C. | Sports | 14.28× | ||
| 09 | Watford F.C. | Sports | 13.55× | ||
| 10 | Ipswich Town F.C. | Sports | 12.16× | ||
| 11 | Reading F.C. | Sports | 11.71× | ||
| 12 | Portsmouth F.C. | Sports | 11.44× | ||
| 13 | Blackburn Rovers F.C. | Sports | 11.15× | ||
| 14 | Plymouth | Travel & Leisure | 9.94× | ||
| 15 | Middlesbrough F.C. | Sports | 9.77× | ||
| 16 | The Daily Star (Bangladesh) | News | 8.70× | ||
| 17 | Heart of Midlothian F.C. | Sports | 8.16× | ||
| 18 | Nottingham Forest | Sports | 4.75× | ||
| 19 | FIFA World Cup 2026 | Sports | 2.22× | ||
| 20 | FIFA World Cup | Sports | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.10× | |
| Price Sensitivity | PREMIUM | 1.05× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.84× | |
| Mindfulness | BALANCE | 0.85× |
Plymouth Argyle F.C. has an estimated audience of 267,330 people in United Kingdom, concentrated in England and South West.
33.9% of Plymouth Argyle F.C. fans are female, 66.1% are male, with an average age of 46.7 years.
Plymouth Argyle F.C. fans show strongest brand affinity for Rotherham United F.C. (23×), The Daily Star (Bangladesh) (8.7×), and Barnsley F.C. (16.54×) over the country average.
Plymouth Argyle F.C. fans in United Kingdom are most concentrated in England (reach ~200K), South West (reach ~50K), and South East (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Plymouth Argyle F.C. itself, the audience over-indexes on The Daily Star (Bangladesh) (8.7×), Barnsley F.C. (16.54×), Bolton Wanderers F.C. (15.71×), and Preston North End F.C. (18.27×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Plymouth Argyle F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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