A data profile of the people who buy, follow and care about Reading F.C. in United Kingdom — modelled from more than twelve digital signal sources. Reading F.C. has an estimated audience of 1,139,785 people in United Kingdom.
The average Reading F.C. fan in United Kingdom is 40.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include The Daily Star (Bangladesh), Walsall F.C., Barnsley F.C., with strongest over-indexing on The Daily Star (Bangladesh) (16.75× the country average).
Demographically, the Reading F.C. audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Price Sensitivity, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Reading F.C. fan in United Kingdom is more male, around 40.2 years old, with strong Price Sensitivity tendencies and a notable affinity for The Daily Star (Bangladesh).
The key figures that characterise the Reading F.C. profile in United Kingdom.
24.1% are female, 75.9% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 40.2 |
| Estimated audience size | 1,139,785 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Reading F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 33.8% |
| United States | 4.9% |
| Spain | 4.0% |
Where the Reading F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~700K | 4.44× | |
| 02 | England | ~900K | 1.98× | |
| 03 | South West | ~100K | 1.41× | |
| 04 | Wales | ~60K | 0.96× | |
| 05 | Greater London | ~100K | 0.74× | |
| 06 | East Midlands | ~60K | 0.70× | |
| 07 | Northern Ireland | ~20K | 0.59× | |
| 08 | Scotland | ~50K | 0.50× | |
| 09 | East of England | ~50K | 0.44× | |
| 10 | North West | ~50K | 0.43× | |
| 11 | West Midlands | ~10K | 0.31× | |
| 12 | North East | ~10K | 0.31× | |
| 13 | Yorkshire and the Humber | ~30K | 0.29× |
The strongest cross-interests of the Reading F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Walsall F.C. | Sports | 38.90× | ||
| 02 | Shrewsbury Town F.C. | Sports | 37.45× | ||
| 03 | Peterborough United F.C. | Sports | 33.14× | ||
| 04 | Wigan Athletic F.C. | Sports | 32.53× | ||
| 05 | Charlton Athletic F.C. | Sports | 30.21× | ||
| 06 | Doncaster Rovers F.C. | Sports | 29.56× | ||
| 07 | Barnsley F.C. | Sports | 28.99× | ||
| 08 | Chesterfield F.C. | Sports | 25.30× | ||
| 09 | Ipswich Town F.C. | Sports | 22.61× | ||
| 10 | Milton Keynes Dons F.C. | Sports | 20.97× | ||
| 11 | Blackburn Rovers F.C. | Sports | 20.81× | ||
| 12 | Gary Lineker | Sports | 20.46× | ||
| 13 | Scunthorpe United F.C. | Sports | 19.44× | ||
| 14 | Millwall F.C. | Sports | 17.10× | ||
| 15 | The Daily Star (Bangladesh) | News | 16.75× | ||
| 16 | Bolton Wanderers F.C. | Sports | 14.79× | ||
| 17 | Coventry City F.C. | Sports | 10.64× | ||
| 18 | Crystal Palace F.C. | Sports | 8.27× | ||
| 19 | Sky Bet | Games | 4.74× | ||
| 20 | FIFA World Cup 2026 | Sports | 4.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.17× | |
| Tradition | CONSERVATISM | 1.10× | |
| Early Adopter Mentality | POWER | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.66× | |
| Mindfulness | BALANCE | 0.68× | |
| Indulgence | JOY | 0.74× |
Reading F.C. has an estimated audience of 1,139,785 people in United Kingdom, concentrated in England and South East.
24.1% of Reading F.C. fans are female, 75.9% are male, with an average age of 40.2 years.
Reading F.C. fans show strongest brand affinity for The Daily Star (Bangladesh) (16.75×), Walsall F.C. (38.9×), and Barnsley F.C. (28.99×) over the country average.
Reading F.C. fans in United Kingdom are most concentrated in England (reach ~900K), South East (reach ~700K), and South West (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Reading F.C. itself, the audience over-indexes on Walsall F.C. (38.9×), Barnsley F.C. (28.99×), Wigan Athletic F.C. (32.53×), and Shrewsbury Town F.C. (37.45×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Reading F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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