A data profile of the people who buy, follow and care about Liverpool in United Kingdom — modelled from more than twelve digital signal sources. Liverpool has an estimated audience of 35,140,967 people in United Kingdom.
Liverpool has an estimated audience of 35,140,967 people in United Kingdom. Top regions: England, Yorkshire and the Humber, South East.
The audience is concentrated in England, Yorkshire and the Humber, South East.
The key figures that characterise the Liverpool profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 35,140,967 |
of the worldwide Liverpool audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 21.1% |
| Mexico | 13.8% |
| United States | 9.5% |
Where the Liverpool audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~2M | 1.55× | |
| 02 | Yorkshire and the Humber | ~4M | 1.51× | |
| 03 | Northern Ireland | ~1.5M | 1.45× | |
| 04 | England | ~26M | 1.16× | |
| 05 | North East | ~1.5M | 0.98× | |
| 06 | Wales | ~2M | 0.92× | |
| 07 | North West | ~3M | 0.83× | |
| 08 | East Midlands | ~2M | 0.81× | |
| 09 | South West | ~2.5M | 0.80× | |
| 10 | South East | ~3.5M | 0.79× | |
| 11 | East of England | ~2.5M | 0.73× | |
| 12 | Scotland | ~1.5M | 0.47× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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