A data profile of the people who buy, follow and care about Liverpool in Germany — modelled from more than twelve digital signal sources. Liverpool has an estimated audience of 4,552,389 people in Germany.
Liverpool has an estimated audience of 4,552,389 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The key figures that characterise the Liverpool profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 4,552,389 |
of the worldwide Liverpool audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 21.1% |
| Mexico | 13.8% |
| United States | 9.5% |
Where the Liverpool audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~100K | 1.22× | |
| 02 | Berlin | ~200K | 1.19× | |
| 03 | Nordrhein-Westfalen | ~1M | 1.15× | |
| 04 | Hessen | ~400K | 1.15× | |
| 05 | Rheinland-Pfalz | ~200K | 1.03× | |
| 06 | Bayern | ~700K | 1.01× | |
| 07 | Schleswig-Holstein | ~200K | 0.99× | |
| 08 | Bremen | ~40K | 0.98× | |
| 09 | Baden-Württemberg | ~600K | 0.96× | |
| 10 | Niedersachsen | ~400K | 0.96× | |
| 11 | Sachsen | ~200K | 0.96× | |
| 12 | Mecklenburg-Vorpommern | ~80K | 0.93× | |
| 13 | Sachsen-Anhalt | ~100K | 0.91× | |
| 14 | Brandenburg | ~100K | 0.87× | |
| 15 | Saarland | ~50K | 0.87× | |
| 16 | Thüringen | ~90K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Liverpool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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