Minecraft Audience in Germany
Minecraft has an estimated audience of 8,232,875 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: TikTok, Live events, Shopping, Minecraft, Food.
Minecraft fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for TikTok. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include TikTok, Live events, Shopping, with strongest over-indexing on TikTok (2.96× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music Venue · Type: Place
Demographics of Minecraft fans
| Metric | Value |
|---|---|
| Estimated audience size | 8,232,875 |
Audience persona
The typical Minecraft fan in Germany shows strong Indulgence tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,910,423 | 1.06× |
| Bayern | 1,273,712 | 0.96× |
| Baden-Württemberg | 1,078,194 | 0.96× |
| Niedersachsen | 876,284 | 1.1× |
| Hessen | 613,551 | 0.98× |
| Sachsen | 455,419 | 1.13× |
| Rheinland-Pfalz | 443,065 | 1.07× |
| Berlin | 310,821 | 0.84× |
| Schleswig-Holstein | 306,948 | 1.04× |
| Brandenburg | 295,692 | 1.16× |
| Thüringen | 221,961 | 1.06× |
| Sachsen-Anhalt | 211,091 | 0.99× |
| Mecklenburg-Vorpommern | 152,946 | 0.97× |
| Hamburg | 139,505 | 0.75× |
| Saarland | 99,052 | 0.98× |
| Bremen | 66,986 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 2.96× | Internet & Social Media |
| Live events | 2.54× | Music & Radio |
| Shopping | 2.15× | Shopping |
| Minecraft | 8.29× | Games |
| Food | 2.11× | Food & Beverages |
| Music | 2.04× | Business & Career |
| Reading | 2.12× | Literature |
| Sports and outdoors | 1.99× | Sports |
| Germany | 2.04× | Travel & Leisure |
| Design | 2.13× | Home & Garden |
| Outdoor recreation | 2.07× | Sports |
| Clothing | 2.01× | Fashion & Accessoires |
| Online shopping | 2.03× | Shopping |
| Beauty | 2.05× | Beauty & Wellness |
| Anime convention | 5.08× | Literature |
| Business | 2.01× | Business & Career |
| Family and relationships | 1.88× | Kids & Family |
| Fitness and wellness | 1.97× | Sports |
| Technology | 2.16× | Technology & Electronics |
| Photography | 2.06× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.01 |
| LGBTQ+ Identity | OPEN | 1.74 |
| Convenience Orientation | PREMIUM | 1.73 |
| Sustainability | BALANCE | 1.55 |
| Travelling | THRILL | 1.45 |
| Healthy Lifestyle | BALANCE | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Brazil | 7.8% |
| Germany | 6.0% |
See Minecraft audiences in other countries
More Music Venue audiences in Germany
- Liverpool (4,502,417)
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- The Office (603,421)
- Max (421,950)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.