Rascasse Audience Intelligence

Minecraft Audience in Germany

A data profile of the people who buy, follow and care about Minecraft in Germany — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 8,526,755 people in Germany.

#1among Place in Germany#1in Music Venue

Minecraft fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for TikTok.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TikTok, Minecraft, Live events, with strongest over-indexing on TikTok (2.96× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music Venue · Type: Place

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minecraft profile in Germany.

Audience size
8.5M
in Germany
Country rank
#464
Place in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minecraft fans

Fig. 02

Gender split

Demographic split for Minecraft audience in Germany
MetricValue
Estimated audience size8,526,755
Fig. 04

Worldwide distribution

6.0%

of the worldwide Minecraft audience comes from Germany.

Worldwide audience distribution share by country for Minecraft
CountryShare
United States29.3%
Brazil7.7%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minecraft audience in Germany is strongest.

Fig. 05

Top regions by affinity

Minecraft fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~300K1.17×
02Sachsen~500K1.12×
03Thüringen~200K1.10×
04Niedersachsen~900K1.08×
05Rheinland-Pfalz~400K1.07×
06Schleswig-Holstein~300K1.05×
07Nordrhein-Westfalen~2M1.03×
08Sachsen-Anhalt~200K1.01×
09Saarland~100K1.01×
10Mecklenburg-Vorpommern~200K1.00×
11Bremen~70K0.97×
12Baden-Württemberg~1M0.95×
13Hessen~600K0.95×
14Bayern~1M0.94×
15Berlin~300K0.81×
16Hamburg~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Minecraft, Germany
0.73×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minecraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minecraft audience
#·InterestCategoryAffinity×
01MinecraftGames8.29×
02Anime conventionLiterature5.08×
03TikTokInternet & Social Media2.96×
04Live eventsMusic & Radio2.54×
05TechnologyTechnology & Electronics2.16×
06ShoppingShopping2.15×
07DesignHome & Garden2.13×
08ReadingLiterature2.12×
09FoodFood & Beverages2.11×
10Outdoor recreationSports2.07×
11PhotographyArts & Culture2.06×
12BeautyBeauty & Wellness2.05×
13MusicBusiness & Career2.04×
14GermanyTravel & Leisure2.04×
15Online shoppingShopping2.03×
16ClothingFashion & Accessoires2.01×
17BusinessBusiness & Career2.01×
18Sports and outdoorsSports1.99×
19Fitness and wellnessSports1.97×
20Family and relationshipsKids & Family1.88×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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