A data profile of the people who buy, follow and care about Minecraft in India — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 8,181,624 people in India.
Minecraft fans in India are concentrated in Maharashtra, with strong brand affinity for Minecraft.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Minecraft, XXXTentacion, Superman, with strongest over-indexing on Minecraft (28.08× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The key figures that characterise the Minecraft profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 8,181,624 |
of the worldwide Minecraft audience comes from India.
| Country | Share |
|---|---|
| United States | 28.1% |
| Brazil | 7.4% |
| Germany | 5.7% |
Where the Minecraft audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~10K | 2.27× | |
| 02 | Manipur | ~20K | 1.67× | |
| 03 | Arunachal Pradesh | ~7K | 1.49× | |
| 04 | Tripura | ~10K | 1.23× | |
| 05 | Nagaland | ~7K | 1.23× | |
| 06 | Madhya Pradesh | ~200K | 1.19× | |
| 07 | Assam | ~100K | 1.19× | |
| 08 | Gujarat | ~300K | 1.14× | |
| 09 | Punjab (region) | ~100K | 1.10× | |
| 10 | Kerala | ~100K | 1.08× | |
| 11 | Uttarakhand | ~40K | 1.07× | |
| 12 | Maharashtra | ~400K | 0.97× | |
| 13 | Rajasthan | ~200K | 0.97× | |
| 14 | Chhattisgarh | ~50K | 0.97× | |
| 15 | Uttar Pradesh | ~400K | 0.96× | |
| 16 | Haryana | ~100K | 0.93× | |
| 17 | Himachal Pradesh | ~30K | 0.93× | |
| 18 | West Bengal | ~200K | 0.91× | |
| 19 | Jharkhand | ~60K | 0.91× | |
| 20 | Meghalaya | ~8K | 0.91× | |
| 21 | Goa | ~7K | 0.84× | |
| 22 | Bihar | ~100K | 0.82× | |
| 23 | Sikkim | ~3K | 0.82× | |
| 24 | Jammu and Kashmir | ~30K | 0.79× | |
| 25 | Odisha | ~50K | 0.59× | |
| 26 | Tamil Nadu | ~100K | 0.54× | |
| 27 | Telangana | ~60K | 0.54× | |
| 28 | Karnataka | ~100K | 0.48× | |
| 29 | Andhra Pradesh | ~40K | 0.44× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 28.08× | ||
| 02 | A Minecraft Movie | Movies & TV | 27.03× | ||
| 03 | Pokémon (video game series) | Games | 8.84× | ||
| 04 | One Piece | Movies & TV | 7.72× | ||
| 05 | Crunchyroll | Games | 6.99× | ||
| 06 | BTS | Music & Radio | 4.70× | ||
| 07 | Millie Bobby Brown | Movies & TV | 4.50× | ||
| 08 | Stranger Things | Movies & TV | 4.37× | ||
| 09 | Block B | Music & Radio | 3.70× | ||
| 10 | ONEUS | Music & Radio | 3.53× | ||
| 11 | XXXTentacion | Music & Radio | 3.49× | ||
| 12 | Superman | Movies & TV | 3.43× | ||
| 13 | PC game | Games | 3.40× | ||
| 14 | Harry Potter | Movies & TV | 3.38× | ||
| 15 | CapCut | Technology & Electronics | 3.21× | ||
| 16 | Indian wedding clothes | Fashion & Accessoires | 3.00× | ||
| 17 | Humour | Literature | 2.92× | ||
| 18 | Cotton | Fashion & Accessoires | 2.86× | ||
| 19 | Peacemaker | Movies & TV | 2.63× | ||
| 20 | Game of Thrones | Movies & TV | 2.44× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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