Rascasse Audience Intelligence

Minecraft Audience in Sweden

A data profile of the people who buy, follow and care about Minecraft in Sweden — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 1,299,677 people in Sweden.

#3among Place in Sweden#3in Music Venue

Minecraft has an estimated audience of 1,299,677 people in Sweden. Top brand affinities: Minecraft, TikTok, Gaming computer, Games, Computers.

Top brand affinities include Minecraft, TikTok, Gaming computer, with strongest over-indexing on Minecraft (10.37× the country average).

The typical Minecraft fan in Sweden shows strong Design Affinity tendencies and a notable affinity for Minecraft.

Category: Music Venue · Type: Place

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Minecraft profile in Sweden.

Audience size
1.3M
in Sweden
Country rank
#541
Place in Sweden
Fig. 01

Search interest · 12-month trend

+63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minecraft fans

Fig. 02

Gender split

Demographic split for Minecraft audience in Sweden
MetricValue
Estimated audience size1,299,677
Fig. 04

Worldwide distribution

0.9%

of the worldwide Minecraft audience comes from Sweden.

Worldwide audience distribution share by country for Minecraft
CountryShare
United States28.1%
Brazil7.4%
Germany5.7%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minecraft audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minecraft audience
#·InterestCategoryAffinity×
01MinecraftGames10.37×
02WowheadGames9.21×
03Gaming computerTechnology & Electronics5.42×
04RobloxGames5.34×
05Epic GamesGames5.14×
06PC gameGames4.84×
07TwitchGames3.65×
08Anime and manga fandomLiterature3.62×
09Anime conventionLiterature3.61×
10GamerGames3.05×
11Stranger ThingsMovies & TV2.45×
12KittenPets & Animals2.23×
13TikTokInternet & Social Media2.16×
14NorwayTravel & Leisure1.99×
15ComputersTechnology & Electronics1.80×
16Video gamesGames1.80×
17GamesGames1.70×
18EducationBusiness & Career1.70×
19TVMovies & TV1.55×
20AdventureTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minecraft audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minecraft audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.30×
PatriotismCONSERVATISM1.26×
TravellingTHRILL0.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minecraft audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.33×
Social Media UsageJOY0.65×
Healthy LifestyleBALANCE0.70×
0×1.00× baseline2×
Appendix

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More Music Venue audiences in Sweden

See Minecraft audiences in other countries

How to read this data

Audience size is the estimated number of people in Sweden who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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