A data profile of the people who buy, follow and care about Minecraft in Austria — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 823,421 people in Austria.
Minecraft fans in Austria are concentrated in Vienna, with strong brand affinity for YouTube.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include YouTube, TikTok, Twitch, with strongest over-indexing on YouTube (1.62× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Minecraft fan in Austria shows strong Patriotism tendencies and a notable affinity for YouTube.
The key figures that characterise the Minecraft profile in Austria.
| Metric | Value |
|---|---|
| Estimated audience size | 823,421 |
of the worldwide Minecraft audience comes from Austria.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.7% |
| Germany | 6.0% |
Where the Minecraft audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lower Austria | ~100K | 1.12× | |
| 02 | Upper Austria | ~100K | 1.09× | |
| 03 | Burgenland | ~20K | 1.06× | |
| 04 | Carinthia (state) | ~40K | 1.05× | |
| 05 | Vorarlberg | ~30K | 0.99× | |
| 06 | Styria | ~100K | 0.96× | |
| 07 | Tyrol | ~50K | 0.96× | |
| 08 | Vienna | ~100K | 0.90× | |
| 09 | Salzburg | ~50K | 0.86× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Survival game | Games | 8.96× | ||
| 02 | Survival horror | Games | 6.87× | ||
| 03 | CapCut | Technology & Electronics | 6.73× | ||
| 04 | Roblox | Games | 6.73× | ||
| 05 | PC game | Games | 5.11× | ||
| 06 | Underground hip hop | Music & Radio | 4.99× | ||
| 07 | Gaming computer | Technology & Electronics | 4.87× | ||
| 08 | Twitch | Games | 4.26× | ||
| 09 | One Piece | Movies & TV | 3.97× | ||
| 10 | Anime convention | Literature | 3.78× | ||
| 11 | Pokémon | Games | 3.54× | ||
| 12 | Anime and manga fandom | Literature | 3.52× | ||
| 13 | Stranger Things | Movies & TV | 3.03× | ||
| 14 | BP | Cars & Mobility | 2.54× | ||
| 15 | TikTok | Internet & Social Media | 2.41× | ||
| 16 | Self-love | Health | 2.37× | ||
| 17 | Internet & Social Media | 2.10× | |||
| 18 | Video games | Games | 1.67× | ||
| 19 | YouTube | Movies & TV | 1.62× | ||
| 20 | Computers | Technology & Electronics | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.45× | |
| Healthy Lifestyle | BALANCE | 1.26× | |
| Social Media Usage | JOY | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.51× | |
| Luxury Orientation | PREMIUM | 0.61× | |
| Design Affinity | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.