Minecraft Audience in United States

Minecraft has an estimated audience of 40,885,500 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Minecraft, Roblox, Beauty, Twitch, Guild Wars.

Minecraft fans in United States are concentrated in California, with strong brand affinity for Minecraft. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minecraft, Roblox, Beauty, with strongest over-indexing on Minecraft (6.38× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music Venue · Type: Place

Demographics of Minecraft fans

Demographic split for Minecraft audience in United States
MetricValue
Estimated audience size40,885,500

Audience persona

The typical Minecraft fan in United States shows strong Need for Security tendencies and a notable affinity for Minecraft.

Top regions in United States

Top regions ranked by reach for Minecraft in United States
RegionReachAffinity
California5,040,2971.12×
Texas4,510,1671.28×
Florida3,335,2891.2×
New York2,062,2620.9×
Georgia1,303,8501.04×
North Carolina1,289,0671.05×
Pennsylvania1,281,2550.93×
Illinois1,245,5320.91×
Ohio1,198,3370.95×
Washington1,174,6941.43×
Virginia1,170,2791.18×
Michigan1,046,1010.98×
New Jersey991,3320.95×
Arizona835,2841.0×
Indiana824,6111.1×
Tennessee807,0640.98×
Missouri723,5361.1×
Maryland685,0150.97×
Massachusetts678,6600.84×
South Carolina592,8370.96×
Colorado589,9320.92×
Kentucky582,8681.14×
Oklahoma569,5701.25×
Wisconsin560,7290.91×
Oregon551,2681.18×
Louisiana535,6221.02×
Minnesota533,0110.91×
Utah510,8971.4×
Alabama508,4220.89×
Nevada419,5391.06×
Arkansas362,5411.08×
Kansas344,6311.07×
Connecticut338,1380.82×
Iowa331,4220.98×
Mississippi330,2610.98×
Idaho253,5241.24×
New Mexico217,8831.06×
Nebraska212,7381.04×
West Virginia209,6081.1×
Hawaii152,4180.87×
Maine134,8020.92×
New Hampshire133,4050.83×
Montana102,2350.9×
Rhode Island96,8750.74×
Alaska92,4981.06×
South Dakota87,2680.92×
North Dakota80,1170.95×
Delaware77,8340.69×
Washington, District of Columbia73,9440.6×
Vermont55,4390.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minecraft audience
BrandAffinityCategory
Minecraft6.38×Games
Roblox6.03×Games
Beauty1.75×Beauty & Wellness
Twitch3.72×Games
Guild Wars30.24×Games
Superman1.67×Movies & TV
Movies1.51×Movies & TV
Shoes1.87×Fashion & Accessoires
Self-love3.07×Health
Gaming computer4.44×Technology & Electronics
Scream 415.69×Movies & TV
Anime convention3.39×Literature
Crunchyroll4.72×Games
TikTok1.72×Internet & Social Media
Underground hip hop3.3×Music & Radio
Anime and manga fandom3.15×Literature
Cuisine1.55×Food & Beverages
PC game3.62×Games
Manga2.56×Literature
Spotify1.55×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minecraft audience
TraitClusterScore
Need for SecurityCONSERVATISM1.74
PatriotismCONSERVATISM1.29
LGBTQ+ IdentityOPEN0.81
SpiritualityBALANCE0.8
Healthy LifestyleBALANCE0.74
Community OrientationOPEN0.63

Worldwide distribution

Worldwide audience distribution share by country for Minecraft
CountryShare
United States29.7%
Brazil7.8%
Germany6.0%

See Minecraft audiences in other countries

More Music Venue audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.