Minecraft Audience in Mexico

Minecraft has an estimated audience of 5,139,283 people in Mexico. Top regions: State of Mexico, Veracruz (state), Jalisco. Top brand affinities: Roblox, ANIMEFLV, Twitch, Creative Commons, TikTok.

Minecraft fans in Mexico are concentrated in State of Mexico, with strong brand affinity for Roblox. The audience is concentrated in State of Mexico, Veracruz (state), Jalisco. Top brand affinities include Roblox, ANIMEFLV, Twitch, with strongest over-indexing on Roblox (4.42× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.

Category: Music Venue · Type: Place

Demographics of Minecraft fans

Demographic split for Minecraft audience in Mexico
MetricValue
Estimated audience size5,139,283

Audience persona

The typical Minecraft fan in Mexico shows strong Price Sensitivity tendencies and a notable affinity for Roblox.

Top regions in Mexico

Top regions ranked by reach for Minecraft in Mexico
RegionReachAffinity
State of Mexico468,9790.66×
Veracruz (state)395,2871.31×
Jalisco358,1850.94×
Puebla308,3441.13×
Nuevo Leon277,4390.9×
Guanajuato241,2590.99×
Baja California227,5811.07×
Chiapas206,2811.34×
Michoacan de Ocampo197,4881.11×
Chihuahua186,6451.05×
Coahuila de Zaragoza160,7081.04×
Guerrero153,4281.18×
Oaxaca151,3891.06×
Hidalgo137,5041.1×
Yucatan116,2461.09×
Sinaloa116,1790.85×
Morelos80,5200.91×
Durango69,0900.97×
Zacatecas60,8290.93×
Tlaxcala60,6281.03×
Aguascalientes52,1560.8×
Nayarit45,5220.92×
Campeche40,0551.02×
Baja California Sur33,3180.81×
Colima26,0280.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minecraft audience
BrandAffinityCategory
Roblox4.42×Games
ANIMEFLV3.32×Internet & Social Media
Twitch3.07×Games
Creative Commons3.19×Technology & Electronics
TikTok1.86×Internet & Social Media
Epic Games2.88×Games
Stranger Things2.13×Movies & TV
Crunchyroll3.24×Games
Sonic the Hedgehog (TV series)8.04×Movies & TV
Mobile game2.17×Games
YouTube Music2.19×Internet & Social Media
Construction and management simulation6.79×Games
Jinx (clothing)3.71×Fashion & Accessoires
Gamer1.75×Games
Fortnite2.48×Games
Survival horror3.92×Games
Max Steel (2000 TV series)7.07×Movies & TV
BTS2.31×Music & Radio
Evangelion (mecha)4.88×Literature
Gaming computer3.07×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Minecraft audience
TraitClusterScore
Price SensitivityPREMIUM1.43
PatriotismCONSERVATISM1.3
SpiritualityBALANCE1.26
IndividualismJOY1.26
Healthy LifestyleBALANCE1.24
Family OrientationCONSERVATISM1.16

Worldwide distribution

Worldwide audience distribution share by country for Minecraft
CountryShare
United States29.7%
Brazil7.8%
Germany6.0%

See Minecraft audiences in other countries

More Music Venue audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.