A data profile of the people who buy, follow and care about Minecraft in Mexico — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 5,486,887 people in Mexico.
Minecraft fans in Mexico are concentrated in State of Mexico, with strong brand affinity for Roblox.
The audience is concentrated in State of Mexico, Veracruz (state), Jalisco.
Top brand affinities include Roblox, ANIMEFLV, Twitch, with strongest over-indexing on Roblox (4.42× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The key figures that characterise the Minecraft profile in Mexico.
| Metric | Value |
|---|---|
| Estimated audience size | 5,486,887 |
of the worldwide Minecraft audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.7% |
| Germany | 6.0% |
Where the Minecraft audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~200K | 1.34× | |
| 02 | Veracruz (state) | ~400K | 1.31× | |
| 03 | Guerrero | ~200K | 1.18× | |
| 04 | Puebla | ~300K | 1.13× | |
| 05 | Michoacan de Ocampo | ~200K | 1.11× | |
| 06 | Hidalgo | ~100K | 1.10× | |
| 07 | Yucatan | ~100K | 1.09× | |
| 08 | Baja California | ~200K | 1.07× | |
| 09 | Oaxaca | ~200K | 1.06× | |
| 10 | Chihuahua | ~200K | 1.05× | |
| 11 | Coahuila de Zaragoza | ~200K | 1.04× | |
| 12 | Tlaxcala | ~60K | 1.03× | |
| 13 | Campeche | ~40K | 1.02× | |
| 14 | Guanajuato | ~200K | 0.99× | |
| 15 | Durango | ~70K | 0.97× | |
| 16 | Jalisco | ~400K | 0.94× | |
| 17 | Zacatecas | ~60K | 0.93× | |
| 18 | Nayarit | ~50K | 0.92× | |
| 19 | Morelos | ~80K | 0.91× | |
| 20 | Nuevo Leon | ~300K | 0.90× | |
| 21 | Sinaloa | ~100K | 0.85× | |
| 22 | Baja California Sur | ~30K | 0.81× | |
| 23 | Aguascalientes | ~50K | 0.80× | |
| 24 | Colima | ~30K | 0.79× | |
| 25 | State of Mexico | ~500K | 0.66× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sonic the Hedgehog (TV series) | Movies & TV | 8.04× | ||
| 02 | Max Steel (2000 TV series) | Movies & TV | 7.07× | ||
| 03 | Construction and management simulation | Games | 6.79× | ||
| 04 | Evangelion (mecha) | Literature | 4.88× | ||
| 05 | Roblox | Games | 4.42× | ||
| 06 | Survival horror | Games | 3.92× | ||
| 07 | Jinx (clothing) | Fashion & Accessoires | 3.71× | ||
| 08 | ANIMEFLV | Internet & Social Media | 3.32× | ||
| 09 | Crunchyroll | Games | 3.24× | ||
| 10 | Creative Commons | Technology & Electronics | 3.19× | ||
| 11 | Twitch | Games | 3.07× | ||
| 12 | Gaming computer | Technology & Electronics | 3.07× | ||
| 13 | Epic Games | Games | 2.88× | ||
| 14 | Fortnite | Games | 2.48× | ||
| 15 | BTS | Music & Radio | 2.31× | ||
| 16 | YouTube Music | Internet & Social Media | 2.19× | ||
| 17 | Mobile game | Games | 2.17× | ||
| 18 | Stranger Things | Movies & TV | 2.13× | ||
| 19 | TikTok | Internet & Social Media | 1.86× | ||
| 20 | Gamer | Games | 1.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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