Minecraft Audience in Brazil

Minecraft has an estimated audience of 10,714,666 people in Brazil. Top regions: São Paulo, Minas Gerais, Paraná. Top brand affinities: Minecraft, Cuphead, Roblox, A Minecraft Movie, Mobile game.

Minecraft fans in Brazil are concentrated in São Paulo, with strong brand affinity for Minecraft. The audience is concentrated in São Paulo, Minas Gerais, Paraná. Top brand affinities include Minecraft, Cuphead, Roblox, with strongest over-indexing on Minecraft (25.49× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

Category: Music Venue · Type: Place

Demographics of Minecraft fans

Demographic split for Minecraft audience in Brazil
MetricValue
Estimated audience size10,714,666

Top regions in Brazil

Top regions ranked by reach for Minecraft in Brazil
RegionReachAffinity
São Paulo~2M0.8×
Minas Gerais~900K0.79×
Paraná~700K1.06×
Bahia~700K0.96×
Rio de Janeiro~600K0.62×
Rio Grande do Sul~500K0.86×
Pernambuco~500K1.03×
Ceará~500K0.97×
Pará~400K1.28×
Santa Catarina~400K0.83×
Goiás~400K0.9×
Maranhão~300K1.28×
Amazonas~200K1.25×
Paraíba~200K1.03×
Mato Grosso~200K1.04×
Espírito Santo~200K0.86×
Rio Grande do Norte~200K0.99×
Alagoas~200K1.05×
Piauí~200K1.09×
Mato Grosso do Sul~200K0.98×
Sergipe~100K1.01×
Federal District~100K0.59×
Rondônia~100K1.15×
Tocantins~60K0.92×
Amapá~50K1.31×
Acre~40K1.14×
Roraima~40K1.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Minecraft audience
BrandAffinityCategory
Minecraft25.49×Games
Cuphead15.48×Movies & TV
Roblox5.63×Games
A Minecraft Movie24.83×Movies & TV
Mobile game2.93×Games
CapCut3.57×Technology & Electronics
Superman1.56×Movies & TV
Sportingbet2.67×Sports
Epic Games3.37×Games
Monster Hunter9.81×Games
Sofascore2.42×Sports
TikTok1.95×Internet & Social Media
Godzilla2.33×Movies & TV
One Piece3.47×Movies & TV
Creative Commons3.25×Technology & Electronics
Serie A2.03×Sports
Twitch3.35×Games
Scooby-Doo1.7×Movies & TV
Betfair2.58×Games
Rick and Morty3.08×Movies & TV

Worldwide distribution

Worldwide audience distribution share by country for Minecraft
CountryShare
United States29.7%
Brazil7.8%
Germany6.0%

See Minecraft audiences in other countries

More Music Venue audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.