Minecraft Audience in Brazil
Minecraft has an estimated audience of 10,714,666 people in Brazil. Top regions: São Paulo, Minas Gerais, Paraná. Top brand affinities: Minecraft, Cuphead, Roblox, A Minecraft Movie, Mobile game.
Minecraft fans in Brazil are concentrated in São Paulo, with strong brand affinity for Minecraft. The audience is concentrated in São Paulo, Minas Gerais, Paraná. Top brand affinities include Minecraft, Cuphead, Roblox, with strongest over-indexing on Minecraft (25.49× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Music Venue · Type: Place
Demographics of Minecraft fans
| Metric | Value |
|---|---|
| Estimated audience size | 10,714,666 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | ~2M | 0.8× |
| Minas Gerais | ~900K | 0.79× |
| Paraná | ~700K | 1.06× |
| Bahia | ~700K | 0.96× |
| Rio de Janeiro | ~600K | 0.62× |
| Rio Grande do Sul | ~500K | 0.86× |
| Pernambuco | ~500K | 1.03× |
| Ceará | ~500K | 0.97× |
| Pará | ~400K | 1.28× |
| Santa Catarina | ~400K | 0.83× |
| Goiás | ~400K | 0.9× |
| Maranhão | ~300K | 1.28× |
| Amazonas | ~200K | 1.25× |
| Paraíba | ~200K | 1.03× |
| Mato Grosso | ~200K | 1.04× |
| Espírito Santo | ~200K | 0.86× |
| Rio Grande do Norte | ~200K | 0.99× |
| Alagoas | ~200K | 1.05× |
| Piauí | ~200K | 1.09× |
| Mato Grosso do Sul | ~200K | 0.98× |
| Sergipe | ~100K | 1.01× |
| Federal District | ~100K | 0.59× |
| Rondônia | ~100K | 1.15× |
| Tocantins | ~60K | 0.92× |
| Amapá | ~50K | 1.31× |
| Acre | ~40K | 1.14× |
| Roraima | ~40K | 1.19× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minecraft | 25.49× | Games |
| Cuphead | 15.48× | Movies & TV |
| Roblox | 5.63× | Games |
| A Minecraft Movie | 24.83× | Movies & TV |
| Mobile game | 2.93× | Games |
| CapCut | 3.57× | Technology & Electronics |
| Superman | 1.56× | Movies & TV |
| Sportingbet | 2.67× | Sports |
| Epic Games | 3.37× | Games |
| Monster Hunter | 9.81× | Games |
| Sofascore | 2.42× | Sports |
| TikTok | 1.95× | Internet & Social Media |
| Godzilla | 2.33× | Movies & TV |
| One Piece | 3.47× | Movies & TV |
| Creative Commons | 3.25× | Technology & Electronics |
| Serie A | 2.03× | Sports |
| Twitch | 3.35× | Games |
| Scooby-Doo | 1.7× | Movies & TV |
| Betfair | 2.58× | Games |
| Rick and Morty | 3.08× | Movies & TV |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Brazil | 7.8% |
| Germany | 6.0% |
See Minecraft audiences in other countries
More Music Venue audiences in Brazil
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How to read this data
Audience size is the estimated number of people in Brazil who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.