A data profile of the people who buy, follow and care about Minecraft in Brazil — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 11,037,186 people in Brazil.
Minecraft fans in Brazil are concentrated in São Paulo, with strong brand affinity for Minecraft.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Minecraft, Cuphead, Roblox, with strongest over-indexing on Minecraft (25.49× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The key figures that characterise the Minecraft profile in Brazil.
| Metric | Value |
|---|---|
| Estimated audience size | 11,037,186 |
of the worldwide Minecraft audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.7% |
| Germany | 6.0% |
Where the Minecraft audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~50K | 1.31× | |
| 02 | Pará | ~400K | 1.28× | |
| 03 | Maranhão | ~300K | 1.28× | |
| 04 | Amazonas | ~200K | 1.25× | |
| 05 | Roraima | ~40K | 1.19× | |
| 06 | Rondônia | ~100K | 1.15× | |
| 07 | Acre | ~40K | 1.14× | |
| 08 | Piauí | ~200K | 1.09× | |
| 09 | Paraná | ~700K | 1.06× | |
| 10 | Alagoas | ~200K | 1.05× | |
| 11 | Mato Grosso | ~200K | 1.04× | |
| 12 | Pernambuco | ~500K | 1.03× | |
| 13 | Paraíba | ~200K | 1.03× | |
| 14 | Sergipe | ~100K | 1.01× | |
| 15 | Rio Grande do Norte | ~200K | 0.99× | |
| 16 | Mato Grosso do Sul | ~200K | 0.98× | |
| 17 | Ceará | ~500K | 0.97× | |
| 18 | Bahia | ~700K | 0.96× | |
| 19 | Tocantins | ~60K | 0.92× | |
| 20 | Goiás | ~400K | 0.90× | |
| 21 | Rio Grande do Sul | ~500K | 0.86× | |
| 22 | Espírito Santo | ~200K | 0.86× | |
| 23 | Santa Catarina | ~400K | 0.83× | |
| 24 | São Paulo | ~2M | 0.80× | |
| 25 | Minas Gerais | ~900K | 0.79× | |
| 26 | Rio de Janeiro | ~600K | 0.62× | |
| 27 | Federal District | ~100K | 0.59× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minecraft | Games | 25.49× | ||
| 02 | A Minecraft Movie | Movies & TV | 24.83× | ||
| 03 | Cuphead | Movies & TV | 15.48× | ||
| 04 | Among Us | Games | 11.32× | ||
| 05 | Monster Hunter | Games | 9.81× | ||
| 06 | Roblox | Games | 5.63× | ||
| 07 | CapCut | Technology & Electronics | 3.57× | ||
| 08 | One Piece | Movies & TV | 3.47× | ||
| 09 | Epic Games | Games | 3.37× | ||
| 10 | Twitch | Games | 3.35× | ||
| 11 | Creative Commons | Technology & Electronics | 3.25× | ||
| 12 | Mobile game | Games | 2.93× | ||
| 13 | Sportingbet | Sports | 2.67× | ||
| 14 | Betfair | Games | 2.58× | ||
| 15 | Sofascore | Sports | 2.42× | ||
| 16 | Godzilla | Movies & TV | 2.33× | ||
| 17 | Serie A | Sports | 2.03× | ||
| 18 | TikTok | Internet & Social Media | 1.95× | ||
| 19 | Scooby-Doo | Movies & TV | 1.70× | ||
| 20 | Superman | Movies & TV | 1.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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