A data profile of the people who buy, follow and care about Minecraft in United Kingdom — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 6,469,885 people in United Kingdom.
Minecraft fans in United Kingdom are concentrated in England, with strong brand affinity for Model building.
The audience is concentrated in England, South East, North West.
Top brand affinities include Model building, TikTok, Video games, with strongest over-indexing on Model building (12.28× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The key figures that characterise the Minecraft profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 6,469,885 |
of the worldwide Minecraft audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.7% |
| Germany | 6.0% |
Where the Minecraft audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 1.39× | |
| 02 | South West | ~600K | 1.22× | |
| 03 | North West | ~800K | 1.20× | |
| 04 | East Midlands | ~500K | 1.18× | |
| 05 | East of England | ~700K | 1.17× | |
| 06 | Northern Ireland | ~200K | 1.15× | |
| 07 | South East | ~900K | 1.11× | |
| 08 | Scotland | ~500K | 0.96× | |
| 09 | Greater London | ~700K | 0.82× | |
| 10 | North East | ~200K | 0.82× | |
| 11 | Yorkshire and the Humber | ~400K | 0.74× | |
| 12 | West Midlands | ~200K | 0.73× | |
| 13 | England | ~3M | 0.50× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Model building | Kids & Family | 12.28× | ||
| 02 | Tabletop role-playing game | Games | 4.90× | ||
| 03 | Roblox | Games | 4.76× | ||
| 04 | Epic Games | Games | 4.28× | ||
| 05 | Gaming computer | Technology & Electronics | 3.82× | ||
| 06 | Electronic sports | Sports | 3.77× | ||
| 07 | Twitch | Games | 3.64× | ||
| 08 | PC game | Games | 3.33× | ||
| 09 | Millie Bobby Brown | Movies & TV | 2.98× | ||
| 10 | Livemusic | Music & Radio | 2.49× | ||
| 11 | Self-love | Health | 2.43× | ||
| 12 | Stranger Things | Movies & TV | 2.23× | ||
| 13 | TikTok | Internet & Social Media | 2.03× | ||
| 14 | Video games | Games | 1.94× | ||
| 15 | Manchester City F.C. | Sports | 1.79× | ||
| 16 | Superman | Movies & TV | 1.77× | ||
| 17 | Wembley Stadium | Sports | 1.67× | ||
| 18 | Manchester United F.C. | Sports | 1.59× | ||
| 19 | Humour | Literature | 1.57× | ||
| 20 | Hip hop music | Music & Radio | 1.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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