Minecraft Audience in Canada
Minecraft has an estimated audience of 4,733,600 people in Canada. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Roblox, TikTok, Twitch, PC game, Shoes.
Minecraft fans in Canada are concentrated in Ontario, with strong brand affinity for Roblox. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Roblox, TikTok, Twitch, with strongest over-indexing on Roblox (6.6× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music Venue · Type: Place
Demographics of Minecraft fans
| Metric | Value |
|---|---|
| Estimated audience size | 4,733,600 |
Audience persona
The typical Minecraft fan in Canada shows strong Spirituality tendencies and a notable affinity for Roblox.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,184,052 | 1.1× |
| Quebec | 1,275,797 | 1.13× |
| British Columbia | 789,613 | 1.11× |
| Alberta | 662,153 | 1.13× |
| Manitoba | 220,477 | 1.25× |
| Saskatchewan | 167,651 | 1.12× |
| Nova Scotia | 121,758 | 0.86× |
| New Brunswick | 116,531 | 1.07× |
| Newfoundland and Labrador | 51,116 | 0.71× |
| Prince Edward Island | 13,223 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Roblox | 6.6× | Games |
| TikTok | 2.14× | Internet & Social Media |
| Twitch | 3.71× | Games |
| PC game | 4.52× | Games |
| Shoes | 1.88× | Fashion & Accessoires |
| Gaming computer | 3.96× | Technology & Electronics |
| Epic Games | 4.12× | Games |
| Platform game | 4.48× | Games |
| Discord | 3.12× | Internet & Social Media |
| Personal computer | 2.85× | Technology & Electronics |
| Anime and manga fandom | 2.97× | Literature |
| Anime convention | 3.05× | Literature |
| Gamer | 2.44× | Games |
| Computer hardware | 2.78× | Technology & Electronics |
| Survival horror | 5.8× | Games |
| Survival game | 7.11× | Games |
| Stranger Things | 2.47× | Movies & TV |
| Pokémon | 2.73× | Games |
| Anime movies | 2.06× | Movies & TV |
| League of Legends | 3.28× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.26 |
| Patriotism | CONSERVATISM | 1.2 |
| Family Orientation | CONSERVATISM | 1.09 |
| Travelling | THRILL | 0.76 |
| Convenience Orientation | PREMIUM | 0.75 |
| Design Affinity | PREMIUM | 0.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Brazil | 7.8% |
| Germany | 6.0% |
See Minecraft audiences in other countries
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How to read this data
Audience size is the estimated number of people in Canada who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.