A data profile of the people who buy, follow and care about Minecraft in Netherlands — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 2,018,581 people in Netherlands.
Minecraft fans in Netherlands are concentrated in Zuid-Holland, with strong brand affinity for TikTok.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include TikTok, YouTube, FIFA World Cup, with strongest over-indexing on TikTok (2.76× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Minecraft fan in Netherlands shows strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Minecraft profile in Netherlands.
| Metric | Value |
|---|---|
| Estimated audience size | 2,018,581 |
of the worldwide Minecraft audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 29.3% |
| Brazil | 7.7% |
| Germany | 6.0% |
Where the Minecraft audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~70K | 1.18× | |
| 02 | Overijssel | ~200K | 1.17× | |
| 03 | Gelderland | ~300K | 1.15× | |
| 04 | Friesland | ~90K | 1.12× | |
| 05 | North Holland | ~400K | 1.01× | |
| 06 | North Brabant | ~300K | 1.01× | |
| 07 | Zuid-Holland | ~500K | 0.98× | |
| 08 | Drenthe | ~60K | 0.97× | |
| 09 | Limburg | ~100K | 0.93× | |
| 10 | Groningen | ~60K | 0.90× | |
| 11 | Zeeland | ~40K | 0.82× | |
| 12 | Utrecht | ~100K | 0.77× |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discord | Internet & Social Media | 4.72× | ||
| 02 | Electronic sports | Sports | 4.72× | ||
| 03 | Twitch | Games | 4.65× | ||
| 04 | Gaming computer | Technology & Electronics | 4.56× | ||
| 05 | Epic Games | Games | 4.34× | ||
| 06 | PC game | Games | 4.03× | ||
| 07 | Personal computer | Technology & Electronics | 3.00× | ||
| 08 | GeoGuessr | Internet & Social Media | 2.88× | ||
| 09 | Air Up | Food & Beverages | 2.83× | ||
| 10 | TikTok | Internet & Social Media | 2.76× | ||
| 11 | Manchester City F.C. | Sports | 2.75× | ||
| 12 | Self-love | Health | 2.46× | ||
| 13 | FIFA World Cup | Sports | 2.09× | ||
| 14 | Belgium | Travel & Leisure | 1.79× | ||
| 15 | Pets | Pets & Animals | 1.75× | ||
| 16 | UEFA Champions League | Sports | 1.75× | ||
| 17 | YouTube | Movies & TV | 1.67× | ||
| 18 | Netherlands | Travel & Leisure | 1.62× | ||
| 19 | Spotify | Internet & Social Media | 1.60× | ||
| 20 | Movies | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Travelling | THRILL | 0.99× | |
| Healthy Lifestyle | BALANCE | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.28× | |
| Social Media Usage | JOY | 0.49× | |
| Price Sensitivity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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