A data profile of the people who buy, follow and care about Minecraft in Finland — modelled from more than twelve digital signal sources. Minecraft has an estimated audience of 755,651 people in Finland.
Minecraft has an estimated audience of 755,651 people in Finland. Top brand affinities: TikTok, Twitch, YouTube, Pets, Movies.
Top brand affinities include TikTok, Twitch, YouTube, with strongest over-indexing on TikTok (2.46× the country average).
The typical Minecraft fan in Finland shows strong Patriotism tendencies and a notable affinity for TikTok.
The key figures that characterise the Minecraft profile in Finland.
| Metric | Value |
|---|---|
| Estimated audience size | 755,651 |
of the worldwide Minecraft audience comes from Finland.
| Country | Share |
|---|---|
| United States | 28.1% |
| Brazil | 7.4% |
| Germany | 5.7% |
The strongest cross-interests of the Minecraft audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ravensburger | Kids & Family | 9.04× | ||
| 02 | Crunchyroll | Games | 5.83× | ||
| 03 | Gaming computer | Technology & Electronics | 4.03× | ||
| 04 | Twitch | Games | 4.01× | ||
| 05 | Epic Games | Games | 3.97× | ||
| 06 | Anime and manga fandom | Literature | 3.16× | ||
| 07 | Manga | Literature | 2.95× | ||
| 08 | TikTok | Internet & Social Media | 2.46× | ||
| 09 | Stranger Things | Movies & TV | 2.42× | ||
| 10 | TV | Movies & TV | 1.77× | ||
| 11 | Internet & Social Media | 1.73× | |||
| 12 | Pop music | Music & Radio | 1.71× | ||
| 13 | YouTube | Movies & TV | 1.68× | ||
| 14 | Games | Games | 1.67× | ||
| 15 | Money | Business & Career | 1.67× | ||
| 16 | Comedy movies | Movies & TV | 1.67× | ||
| 17 | Pets | Pets & Animals | 1.65× | ||
| 18 | Televisions | Technology & Electronics | 1.65× | ||
| 19 | Movies | Movies & TV | 1.64× | ||
| 20 | Video games | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.65× | |
| Travelling | THRILL | 1.15× | |
| Need for Security | CONSERVATISM | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.42× | |
| Social Media Usage | JOY | 0.79× | |
| Need for Security | CONSERVATISM | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Minecraft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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