A data profile of the people who buy, follow and care about Exeter Chiefs in United Kingdom — modelled from more than twelve digital signal sources. Exeter Chiefs has an estimated audience of 690,498 people in United Kingdom.
The average Exeter Chiefs fan in United Kingdom is 40.1 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South West, Wales.
Top brand affinities include Bath Rugby, Robbie Savage, Karen Gillan, with strongest over-indexing on Bath Rugby (41.21× the country average).
Demographically, the Exeter Chiefs audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Exeter Chiefs fan in United Kingdom is balanced, around 40.1 years old, with strong Sports Activity tendencies and a notable affinity for Bath Rugby.
The key figures that characterise the Exeter Chiefs profile in United Kingdom.
49.7% are female, 50.3% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 40.1 |
| Estimated audience size | 690,498 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Exeter Chiefs audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 81.0% |
| United States | 3.1% |
| Japan | 2.8% |
Where the Exeter Chiefs audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~400K | 7.48× | |
| 02 | England | ~500K | 2.06× | |
| 03 | Wales | ~50K | 1.26× | |
| 04 | Northern Ireland | ~10K | 0.51× | |
| 05 | Scotland | ~20K | 0.34× | |
| 06 | South East | ~30K | 0.33× | |
| 07 | Greater London | ~30K | 0.33× | |
| 08 | East Midlands | ~10K | 0.26× | |
| 09 | North East | ~6K | 0.24× | |
| 10 | East of England | ~10K | 0.21× | |
| 11 | West Midlands | ~6K | 0.19× | |
| 12 | North West | ~10K | 0.18× | |
| 13 | Yorkshire and the Humber | ~9K | 0.16× |
The strongest cross-interests of the Exeter Chiefs audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jonah Lomu | Sports | 51.15× | ||
| 02 | Wasps RFC | Sports | 49.60× | ||
| 03 | Robbie Savage | Sports | 48.84× | ||
| 04 | Saracens F.C. | Sports | 46.46× | ||
| 05 | Sale Sharks | Sports | 44.51× | ||
| 06 | Bath Rugby | Sports | 41.21× | ||
| 07 | Boris Becker | Sports | 38.56× | ||
| 08 | Gloucester Rugby | Sports | 37.73× | ||
| 09 | Leicester Tigers | Sports | 37.16× | ||
| 10 | Omid Djalili | Movies & TV | 34.86× | ||
| 11 | Chris Hoy | Sports | 34.11× | ||
| 12 | Owen Farrell | Sports | 33.91× | ||
| 13 | Karen Gillan | Movies & TV | 32.74× | ||
| 14 | Damian Lewis | Movies & TV | 30.37× | ||
| 15 | Northampton Saints | Sports | 29.17× | ||
| 16 | Ulster Rugby | Sports | 26.13× | ||
| 17 | Joe Root | Sports | 22.85× | ||
| 18 | Justin Rose | Sports | 22.78× | ||
| 19 | Ben Stokes | Sports | 21.17× | ||
| 20 | Andrew Tate | Internet & Social Media | 13.68× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.15× | |
| DIY Mentality | THRILL | 1.10× | |
| Career Orientation | POWER | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Creativity | OPEN | 0.82× |
Exeter Chiefs has an estimated audience of 690,498 people in United Kingdom, concentrated in England and South West.
49.7% of Exeter Chiefs fans are female, 50.3% are male, with an average age of 40.1 years.
Exeter Chiefs fans show strongest brand affinity for Bath Rugby (41.21×), Robbie Savage (48.84×), and Karen Gillan (32.74×) over the country average.
Exeter Chiefs fans in United Kingdom are most concentrated in England (reach ~500K), South West (reach ~400K), and Wales (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Exeter Chiefs itself, the audience over-indexes on Robbie Savage (48.84×), Karen Gillan (32.74×), Chris Hoy (34.11×), and Damian Lewis (30.37×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Exeter Chiefs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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