A data profile of the people who buy, follow and care about Northampton Saints in United Kingdom — modelled from more than twelve digital signal sources. Northampton Saints has an estimated audience of 820,803 people in United Kingdom.
The average Northampton Saints fan in United Kingdom is 44.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, East Midlands, East of England.
Top brand affinities include Michael Sheen, Mark Ruffalo, Russell Crowe, with strongest over-indexing on Michael Sheen (32.98× the country average).
Demographically, the Northampton Saints audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Northampton Saints fan in United Kingdom is more male, around 44.0 years old, with strong Sports Activity tendencies and a notable affinity for Michael Sheen.
The key figures that characterise the Northampton Saints profile in United Kingdom.
29.2% are female, 70.8% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 29.2% |
| Male | 70.8% |
| Average age | 44.0 |
| Estimated audience size | 820,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 33% |
Where the Northampton Saints audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~300K | 5.16× | |
| 02 | England | ~600K | 1.71× | |
| 03 | Wales | ~60K | 1.27× | |
| 04 | East of England | ~80K | 1.02× | |
| 05 | South West | ~50K | 0.67× | |
| 06 | South East | ~70K | 0.66× | |
| 07 | Scotland | ~40K | 0.55× | |
| 08 | Northern Ireland | ~10K | 0.55× | |
| 09 | West Midlands | ~20K | 0.44× | |
| 10 | Greater London | ~50K | 0.43× | |
| 11 | North East | ~8K | 0.27× | |
| 12 | North West | ~20K | 0.24× | |
| 13 | Yorkshire and the Humber | ~10K | 0.21× |
The strongest cross-interests of the Northampton Saints audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sale Sharks | Sports | 42.35× | ||
| 02 | Mark Ruffalo | Movies & TV | 40.57× | ||
| 03 | Omid Djalili | Movies & TV | 34.26× | ||
| 04 | Leicester Tigers | Sports | 33.69× | ||
| 05 | Bath Rugby | Sports | 33.17× | ||
| 06 | Michael Sheen | Movies & TV | 32.98× | ||
| 07 | Owen Farrell | Sports | 32.50× | ||
| 08 | Robbie Savage | Sports | 31.66× | ||
| 09 | Russell Crowe | Movies & TV | 30.69× | ||
| 10 | Exeter Chiefs | Sports | 30.38× | ||
| 11 | Gloucester Rugby | Sports | 29.70× | ||
| 12 | Eddie Marsan | Movies & TV | 29.31× | ||
| 13 | Chris Hoy | Sports | 27.30× | ||
| 14 | Justin Rose | Sports | 22.82× | ||
| 15 | Joan Collins | Fashion & Accessoires | 21.59× | ||
| 16 | Clare Balding | Movies & TV | 21.36× | ||
| 17 | Ewan McGregor | Movies & TV | 20.78× | ||
| 18 | Tom Hiddleston | Movies & TV | 20.69× | ||
| 19 | Andrew Tate | Internet & Social Media | 16.59× | ||
| 20 | Charlotte Church | Music & Radio | 16.28× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.13× | |
| DIY Mentality | THRILL | 1.11× | |
| Patriotism | CONSERVATISM | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Extroversion | THRILL | 0.86× | |
| Creativity | OPEN | 0.87× |
Northampton Saints has an estimated audience of 820,803 people in United Kingdom, concentrated in England and East Midlands.
29.2% of Northampton Saints fans are female, 70.8% are male, with an average age of 44.0 years.
Northampton Saints fans show strongest brand affinity for Michael Sheen (32.98×), Mark Ruffalo (40.57×), and Russell Crowe (30.69×) over the country average.
Northampton Saints fans in United Kingdom are most concentrated in England (reach ~600K), East Midlands (reach ~300K), and East of England (reach ~80K). These three regions account for the largest share of the active audience.
Beyond Northampton Saints itself, the audience over-indexes on Mark Ruffalo (40.57×), Russell Crowe (30.69×), Bath Rugby (33.17×), and Leicester Tigers (33.69×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Northampton Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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