A data profile of the people who buy, follow and care about Bristol in United Kingdom — modelled from more than twelve digital signal sources. Bristol has an estimated audience of 5,437,377 people in United Kingdom.
The average Bristol fan in United Kingdom is 44.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South West, South East.
Top brand affinities include Breaking news, Hobby, Wikipedia, with strongest over-indexing on Breaking news (2.22× the country average).
Demographically, the Bristol audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Bristol fan in United Kingdom is more female, around 44.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Breaking news.
The key figures that characterise the Bristol profile in United Kingdom.
55.1% are female, 44.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 44.5 |
| Estimated audience size | 5,437,377 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Bristol audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 59.4% |
| United States | 12.9% |
| Australia | 2.1% |
Where the Bristol audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~2M | 4.36× | |
| 02 | England | ~4M | 2.11× | |
| 03 | Wales | ~400K | 1.29× | |
| 04 | West Midlands | ~200K | 0.83× | |
| 05 | South East | ~500K | 0.71× | |
| 06 | Yorkshire and the Humber | ~300K | 0.60× | |
| 07 | North East | ~100K | 0.46× | |
| 08 | East of England | ~200K | 0.44× | |
| 09 | East Midlands | ~200K | 0.42× | |
| 10 | Scotland | ~200K | 0.33× | |
| 11 | Northern Ireland | ~50K | 0.29× | |
| 12 | North West | ~100K | 0.23× |
The strongest cross-interests of the Bristol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 2.61× | ||
| 02 | Wikipedia | Internet & Social Media | 2.43× | ||
| 03 | Cider | Food & Beverages | 2.27× | ||
| 04 | Satire | Literature | 2.26× | ||
| 05 | Hot tub | Home & Garden | 2.24× | ||
| 06 | Breaking news | Movies & TV | 2.22× | ||
| 07 | Refrigerator | Home & Garden | 2.19× | ||
| 08 | Mobile home | Cars & Mobility | 2.11× | ||
| 09 | Hobby | Home & Garden | 2.02× | ||
| 10 | William Hill (bookmaker) | Games | 2.00× | ||
| 11 | Betfair | Games | 1.99× | ||
| 12 | Screwfix | Home & Garden | 1.91× | ||
| 13 | Volunteering | Politics & Society | 1.88× | ||
| 14 | Energy | Home & Garden | 1.86× | ||
| 15 | Distilled beverage | Food & Beverages | 1.86× | ||
| 16 | EBay | Shopping | 1.80× | ||
| 17 | Internet & Social Media | 1.80× | |||
| 18 | Aldi | Shopping | 1.75× | ||
| 19 | Kitchen | Home & Garden | 1.61× | ||
| 20 | Rugby union | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.27× | |
| Need for Security | CONSERVATISM | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Design Affinity | PREMIUM | 0.80× |
Bristol has an estimated audience of 5,437,377 people in United Kingdom, concentrated in England and South West.
55.1% of Bristol fans are female, 44.9% are male, with an average age of 44.5 years.
Bristol fans show strongest brand affinity for Breaking news (2.22×), Hobby (2.02×), and Wikipedia (2.43×) over the country average.
Bristol fans in United Kingdom are most concentrated in England (reach ~4M), South West (reach ~2M), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Bristol itself, the audience over-indexes on Hobby (2.02×), Wikipedia (2.43×), Energy (1.86×), and Esso (2.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bristol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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