Selfridges Audience in United Kingdom
Selfridges has an estimated audience of 13,175,774 people in United Kingdom. 66.8% are female, 33.2% are male, average age 40.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Harry Potter, Millie Bobby Brown, John Lewis (department store), Waitrose, Harrods.
The average Selfridges fan in United Kingdom is 40.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Harry Potter, Millie Bobby Brown, John Lewis (department store), with strongest over-indexing on Harry Potter (1.5× the country average). Demographically, the Selfridges audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of Selfridges fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 40.7 |
| Estimated audience size | 13,175,774 |
Audience persona
The typical Selfridges fan in United Kingdom is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Harry Potter.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,881,831 | 2.65× |
| South East | 2,016,079 | 1.14× |
| Yorkshire and the Humber | 1,255,131 | 1.19× |
| West Midlands | 1,177,290 | 2.08× |
| East of England | 1,171,674 | 0.97× |
| North West | 937,604 | 0.67× |
| South West | 604,057 | 0.56× |
| East Midlands | 592,136 | 0.64× |
| Scotland | 569,608 | 0.48× |
| Wales | 396,149 | 0.53× |
| North East | 387,075 | 0.76× |
| Northern Ireland | 138,991 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.5× | Movies & TV |
| Millie Bobby Brown | 3.26× | Movies & TV |
| John Lewis (department store) | 1.54× | Shopping |
| Waitrose | 1.58× | Shopping |
| Harrods | 1.84× | Shopping |
| Matalan | 1.63× | Shopping |
| Superdrug | 1.6× | Shopping |
| Primark | 1.58× | Shopping |
| Debenhams | 1.69× | Fashion & Accessoires |
| River Island | 1.69× | Fashion & Accessoires |
| New Look | 1.7× | Fashion & Accessoires |
| Dunelm | 1.51× | Home & Garden |
| Home Interior Design | 1.83× | Home & Garden |
| Home decorating ideas | 1.86× | Home & Garden |
| Expensive Taste | 1.66× | Business & Career |
| House of Fraser | 1.71× | Fashion & Accessoires |
| Poundland | 1.65× | Shopping |
| Mumsnet | 1.83× | Kids & Family |
| Travel Adventures | 1.6× | Travel & Leisure |
| Harvey Nichols | 1.8× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.67 |
| Luxury Orientation | PREMIUM | 1.54 |
| Quality Awareness | PREMIUM | 1.5 |
| DIY Mentality | THRILL | 1.48 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 74.1% |
| Saudi Arabia | 3.7% |
| Ireland | 2.0% |
See Selfridges audiences in other countries
More Department store audiences in United Kingdom
- John Lewis (department store) (18,584,414)
- Bristol (5,437,378)
- Metro (department store) (5,166,642)
- Norwich (2,080,535)
- Palo Alto, California (1,986,477)
Frequently asked questions
How many fans does Selfridges have in United Kingdom?
Selfridges has an estimated audience of 13,175,774 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Selfridges fans?
66.8% of Selfridges fans are female, 33.2% are male, with an average age of 40.7 years.
Which brands do Selfridges fans like most?
Selfridges fans show strongest brand affinity for Harry Potter (1.5×), Millie Bobby Brown (3.26×), and John Lewis (department store) (1.54×) over the country average.
Where do Selfridges fans live in United Kingdom?
Selfridges fans in United Kingdom are most concentrated in England (reach 9,881,831), South East (reach 2,016,079), and Yorkshire and the Humber (reach 1,255,131). These three regions account for the largest share of the active audience.
What other brands do Selfridges fans also like?
Beyond Selfridges itself, the audience over-indexes on Millie Bobby Brown (3.26×), John Lewis (department store) (1.54×), Waitrose (1.58×), and Harrods (1.84×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Selfridges. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.