A data profile of the people who buy, follow and care about Selfridges in United Kingdom — modelled from more than twelve digital signal sources. Selfridges has an estimated audience of 6,656,810 people in United Kingdom.
The average Selfridges fan in United Kingdom is 40.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Millie Bobby Brown, Harry Potter, John Lewis (department store), with strongest over-indexing on Millie Bobby Brown (3.26× the country average).
Demographically, the Selfridges audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Design Affinity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Selfridges fan in United Kingdom is more female, around 40.7 years old, with strong Design Affinity tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Selfridges profile in United Kingdom.
66.8% are female, 33.2% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 40.7 |
| Estimated audience size | 6,656,810 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Selfridges audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 73.8% |
| Saudi Arabia | 3.6% |
| Ireland | 2.0% |
Where the Selfridges audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5M | 2.65× | |
| 02 | West Midlands | ~600K | 2.08× | |
| 03 | Yorkshire and the Humber | ~600K | 1.19× | |
| 04 | South East | ~1M | 1.14× | |
| 05 | East of England | ~600K | 0.97× | |
| 06 | North East | ~200K | 0.76× | |
| 07 | North West | ~500K | 0.67× | |
| 08 | East Midlands | ~300K | 0.64× | |
| 09 | South West | ~300K | 0.56× | |
| 10 | Wales | ~200K | 0.53× | |
| 11 | Scotland | ~300K | 0.48× | |
| 12 | Northern Ireland | ~70K | 0.36× |
The strongest cross-interests of the Selfridges audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 3.26× | ||
| 02 | Home decorating ideas | Home & Garden | 1.86× | ||
| 03 | Harrods | Shopping | 1.84× | ||
| 04 | Home Interior Design | Home & Garden | 1.83× | ||
| 05 | Mumsnet | Kids & Family | 1.83× | ||
| 06 | House of Fraser | Fashion & Accessoires | 1.71× | ||
| 07 | New Look | Fashion & Accessoires | 1.70× | ||
| 08 | Debenhams | Fashion & Accessoires | 1.69× | ||
| 09 | River Island | Fashion & Accessoires | 1.69× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 1.68× | ||
| 11 | Expensive Taste | Business & Career | 1.66× | ||
| 12 | Poundland | Shopping | 1.65× | ||
| 13 | Matalan | Shopping | 1.63× | ||
| 14 | Superdrug | Shopping | 1.60× | ||
| 15 | Travel Adventures | Travel & Leisure | 1.60× | ||
| 16 | Waitrose | Shopping | 1.58× | ||
| 17 | Primark | Shopping | 1.58× | ||
| 18 | John Lewis (department store) | Shopping | 1.54× | ||
| 19 | Dunelm | Home & Garden | 1.51× | ||
| 20 | Harry Potter | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.38× | |
| Price Sensitivity | PREMIUM | 1.25× | |
| Mindfulness | BALANCE | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Career Orientation | POWER | 0.86× | |
| Patriotism | CONSERVATISM | 0.87× |
Selfridges's target market in United Kingdom covers an estimated 6,656,810 people, concentrated in England and South East.
66.8% of the Selfridges audience are female, 33.2% are male, with an average age of 40.7 years.
Selfridges fans show strongest brand affinity for Millie Bobby Brown (3.26×), Harry Potter (1.5×), and John Lewis (department store) (1.54×) over the country average.
Selfridges fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Selfridges itself, the audience over-indexes on Harry Potter (1.5×), John Lewis (department store) (1.54×), Harrods (1.84×), and Waitrose (1.58×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Selfridges. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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