Rascasse Audience Intelligence

Bristol Audience in United States

A data profile of the people who buy, follow and care about Bristol in United States — modelled from more than twelve digital signal sources. Bristol has an estimated audience of 1,179,728 people in United States.

#66among Department store in United States#1835among POI in United States#1585in Travel & Leisure

The average Bristol fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Connecticut, New York.

Top brand affinities include Ghost Rider, UConn Women's Basketball, FedEx, with strongest over-indexing on Ghost Rider (94.68× the country average).

Demographically, the Bristol audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bristol fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Ghost Rider.

Category: Travel & Leisure · Type: POI · Subtype: Department store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bristol profile in United States.

Audience size
1.2M
in United States
Gender
58.3%♀
41.7% male
Age
38.9
average years
Country rank
#21128
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bristol fans

58.3% are female, 41.7% are male, average age 38.9.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Bristol audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.9
Estimated audience size1,179,728
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Bristol audience in United States
Age bracketShare%
16-1926%
20-2916%
30-3916%
40-4919%
50+23%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Bristol audience comes from United States.

Worldwide audience distribution share by country for Bristol
CountryShare
United Kingdom59.4%
United States12.9%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bristol audience in United States is strongest.

Fig. 05

Top regions by affinity

Bristol fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~30K7.92×
02Vermont~10K6.14×
03Connecticut~60K5.02×
04New Hampshire~10K2.27×
05Missouri~40K2.07×
06Tennessee~50K1.95×
07Maine~8K1.78×
08Kansas~10K1.60×
09Pennsylvania~50K1.30×
10Virginia~40K1.29×
11Massachusetts~30K1.26×
12Wisconsin~20K1.15×
13Indiana~20K0.98×
14Washington, District of Columbia~3K0.95×
15New Jersey~30K0.93×
16New York~60K0.86×
17Kentucky~10K0.84×
18Illinois~30K0.78×
19South Dakota~2K0.69×
20West Virginia~4K0.68×
21North Carolina~20K0.61×
22Washington~10K0.61×
23Alaska~2K0.61×
24Florida~50K0.60×
25Colorado~10K0.60×
26Oregon~8K0.58×
27Alabama~9K0.57×
28California~70K0.56×
29Ohio~20K0.55×
30Maryland~10K0.53×
31South Carolina~9K0.52×
32Delaware~2K0.52×
33Utah~5K0.51×
34Georgia~20K0.50×
35Hawaii~3K0.50×
36Montana~2K0.49×
37North Dakota~1K0.49×
38Michigan~10K0.48×
39Arizona~10K0.47×
40Minnesota~8K0.47×
41New Mexico~3K0.47×
42Iowa~5K0.46×
43Nebraska~3K0.46×
44Texas~50K0.45×
45Louisiana~7K0.45×
46Arkansas~4K0.45×
47Idaho~3K0.44×
48Nevada~5K0.43×
49Oklahoma~6K0.42×
50Mississippi~4K0.42×
Fig. 06

Affinity by region

Affinity by region — Bristol, United States
0.42×1.00×7.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bristol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bristol audience
#·InterestCategoryAffinity×
01Ghost RiderMovies & TV94.68×
02UConn Women's BasketballSports9.94×
03Prince HarryPolitics & Society5.13×
04KeychainTechnology & Electronics4.28×
05Tennessee Volunteers footballSports3.91×
06Anne HathawayMovies & TV3.50×
07Robert RedfordMovies & TV2.97×
08Weather forecastingHome & Garden2.61×
09FedExBusiness & Career2.45×
10Sustainable energyHome & Garden2.45×
11CBS NewsMovies & TV2.37×
12Renewable energyBusiness & Career2.27×
13Real propertyHome & Garden2.02×
14Solar energyHome & Garden1.85×
15NostalgiaHome & Garden1.74×
16Discount storesShopping1.71×
17SubwayFood & Beverages1.69×
18Pizza HutFood & Beverages1.65×
19Mortgage loansBusiness & Career1.63×
20GeneticsKids & Family1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bristol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bristol audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Convenience OrientationPREMIUM1.39×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bristol audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.80×
MindfulnessBALANCE0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bristol have in United States?

Bristol has an estimated audience of 1,179,728 people in United States, concentrated in California and Connecticut.

02

What is the gender split and age of Bristol fans?

58.3% of Bristol fans are female, 41.7% are male, with an average age of 38.9 years.

03

Which brands do Bristol fans like most?

Bristol fans show strongest brand affinity for Ghost Rider (94.68×), UConn Women's Basketball (9.94×), and FedEx (2.45×) over the country average.

04

Where do Bristol fans live in United States?

Bristol fans in United States are most concentrated in California (reach ~70K), Connecticut (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bristol fans also like?

Beyond Bristol itself, the audience over-indexes on UConn Women's Basketball (9.94×), FedEx (2.45×), Anne Hathaway (3.5×), and Robert Redford (2.97×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bristol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bristol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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