A data profile of the people who buy, follow and care about Cornwall in United Kingdom — modelled from more than twelve digital signal sources. Cornwall has an estimated audience of 7,104,421 people in United Kingdom.
The average Cornwall fan in United Kingdom is 48.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Volunteering, Hobby, Kitchen, with strongest over-indexing on Volunteering (2.69× the country average).
Demographically, the Cornwall audience skews more female with an average age of 48.1, and over-indexes on personality traits such as Healthy Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Cornwall fan in United Kingdom is more female, around 48.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Volunteering.
The key figures that characterise the Cornwall profile in United Kingdom.
67.0% are female, 33.0% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 48.1 |
| Estimated audience size | 7,104,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 43% |
of the worldwide Cornwall audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 71.5% |
| United States | 7.6% |
| Canada | 3.0% |
Where the Cornwall audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~5.5M | 2.09× | |
| 02 | West Midlands | ~500K | 1.63× | |
| 03 | South West | ~700K | 1.25× | |
| 04 | Yorkshire and the Humber | ~700K | 1.23× | |
| 05 | South East | ~1M | 1.11× | |
| 06 | Wales | ~400K | 0.97× | |
| 07 | East of England | ~600K | 0.86× | |
| 08 | East Midlands | ~400K | 0.83× | |
| 09 | North East | ~200K | 0.72× | |
| 10 | Scotland | ~400K | 0.55× | |
| 11 | Northern Ireland | ~90K | 0.42× | |
| 12 | North West | ~300K | 0.39× |
The strongest cross-interests of the Cornwall audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorhome | Cars & Mobility | 2.87× | ||
| 02 | Hot tub | Home & Garden | 2.77× | ||
| 03 | Mobile home | Cars & Mobility | 2.71× | ||
| 04 | Volunteering | Politics & Society | 2.69× | ||
| 05 | Refrigerator | Home & Garden | 2.59× | ||
| 06 | Microwave oven | Home & Garden | 2.47× | ||
| 07 | Esso | Cars & Mobility | 2.35× | ||
| 08 | Wikipedia | Internet & Social Media | 2.17× | ||
| 09 | Hobby | Home & Garden | 2.13× | ||
| 10 | Distilled beverage | Food & Beverages | 1.98× | ||
| 11 | Home Appliances | Home & Garden | 1.87× | ||
| 12 | Aldi | Shopping | 1.83× | ||
| 13 | Kitchen | Home & Garden | 1.81× | ||
| 14 | William Hill (bookmaker) | Games | 1.79× | ||
| 15 | Breaking news | Movies & TV | 1.70× | ||
| 16 | Internet & Social Media | 1.69× | |||
| 17 | EBay | Shopping | 1.60× | ||
| 18 | Energy | Home & Garden | 1.56× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.55× | ||
| 20 | Weddings | Kids & Family | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.41× | |
| Convenience Orientation | PREMIUM | 1.36× | |
| DIY Mentality | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.86× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Early Adopter Mentality | POWER | 0.90× |
Cornwall has an estimated audience of 7,104,421 people in United Kingdom, concentrated in England and South East.
67.0% of Cornwall fans are female, 33.0% are male, with an average age of 48.1 years.
Cornwall fans show strongest brand affinity for Volunteering (2.69×), Hobby (2.13×), and Kitchen (1.81×) over the country average.
Cornwall fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and South West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cornwall itself, the audience over-indexes on Hobby (2.13×), Kitchen (1.81×), Refrigerator (2.59×), and Distilled beverage (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Cornwall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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