Fairbanks, Alaska Audience in United States
Fairbanks, Alaska has an estimated audience of 911,996 people in United States. 59.3% are female, 40.7% are male, average age 49.4. Top brand affinities: Capital One, Diane Keaton, AccuWeather, Google News, Google Maps.
Top brand affinities include Capital One, Diane Keaton, AccuWeather, with strongest over-indexing on Capital One (12.9× the country average). Demographically, the Fairbanks, Alaska audience skews more female with an average age of 49.4, and over-indexes on personality traits such as Patriotism, Travelling.
Category: Travel & Leisure · Type: POI
Demographics of Fairbanks, Alaska fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 49.4 |
| Estimated audience size | 911,996 |
Audience persona
The typical Fairbanks, Alaska fan in United States is more female, around 49.4 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 12.9× | Business & Career |
| Diane Keaton | 13.6× | Movies & TV |
| AccuWeather | 12.28× | Home & Garden |
| Google News | 10.7× | News |
| Google Maps | 6.87× | Internet & Social Media |
| Clint Eastwood | 15.42× | Movies & TV |
| Billy Bob Thornton | 14.59× | Movies & TV |
| John Wayne | 22.4× | Movies & TV |
| Matthew McConaughey | 12.9× | Movies & TV |
| Albert Einstein | 18.34× | Technology & Electronics |
| Demi Moore | 12.19× | Movies & TV |
| Ancestry.com | 19.92× | Kids & Family |
| Indeed.com | 5.32× | Business & Career |
| Bruce Willis | 9.19× | Movies & TV |
| Plymouth | 31.1× | Travel & Leisure |
| CarGurus | 7.04× | Cars & Mobility |
| Circle K | 8.23× | Shopping |
| Catherine Zeta-Jones | 13.33× | Movies & TV |
| Stephen Hawking | 14.78× | Business & Career |
| Patrick Swayze | 14.12× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 4.12 |
| Travelling | THRILL | 2.08 |
| Community Orientation | OPEN | 1.63 |
| Quality Awareness | PREMIUM | 1.5 |
| Tradition | CONSERVATISM | 1.48 |
| Sustainability | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.2% |
| Canada | 3.0% |
| Italy | 1.7% |
See Fairbanks, Alaska audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fairbanks, Alaska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.