A data profile of the people who buy, follow and care about Pottery in Italy — modelled from more than twelve digital signal sources. Pottery has an estimated audience of 3,570,673 people in Italy.
Pottery has an estimated audience of 3,570,673 people in Italy. 64.3% are female, 35.7% are male, average age 44.0. Top brand affinities: Do it yourself (DIY), Modern architecture, Flower bouquet, Tableware, Ceramic art.
Top brand affinities include Do it yourself (DIY), Modern architecture, Flower bouquet, with strongest over-indexing on Do it yourself (DIY) (3.19× the country average).
Demographically, the Pottery audience skews more female with an average age of 44.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Pottery fan in Italy is more female, around 44.0 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Pottery profile in Italy.
64.3% are female, 35.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 44.0 |
| Estimated audience size | 3,570,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Pottery audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 10.4% |
| United Kingdom | 6.1% |
The strongest cross-interests of the Pottery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ceramic art | Arts & Culture | 6.15× | ||
| 02 | Flower bouquet | Home & Garden | 4.96× | ||
| 03 | Floral design | Home & Garden | 4.66× | ||
| 04 | Modern architecture | Arts & Culture | 4.54× | ||
| 05 | Bohemian style | Fashion & Accessoires | 4.15× | ||
| 06 | Tableware | Food & Beverages | 4.14× | ||
| 07 | British Museum | Arts & Culture | 4.03× | ||
| 08 | Porcelain | Home & Garden | 3.92× | ||
| 09 | Property finder | Home & Garden | 3.37× | ||
| 10 | Chocolate brownie | Food & Beverages | 3.33× | ||
| 11 | Millie Bobby Brown | Movies & TV | 3.26× | ||
| 12 | Do it yourself (DIY) | Home & Garden | 3.19× | ||
| 13 | Art exhibition | Arts & Culture | 2.53× | ||
| 14 | Confectionery | Food & Beverages | 1.89× | ||
| 15 | Fine art | Business & Career | 1.88× | ||
| 16 | Local food | Food & Beverages | 1.84× | ||
| 17 | Batman | Movies & TV | 1.82× | ||
| 18 | Harry Potter | Movies & TV | 1.77× | ||
| 19 | Contemporary art | Arts & Culture | 1.63× | ||
| 20 | Coop | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.84× | |
| Design Affinity | PREMIUM | 1.73× | |
| Urban Lifestyle | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.60× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Family Orientation | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Pottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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