A data profile of the people who buy, follow and care about Pottery in Brazil — modelled from more than twelve digital signal sources. Pottery has an estimated audience of 3,461,849 people in Brazil.
Pottery has an estimated audience of 3,461,849 people in Brazil. 77.2% are female, 22.8% are male, average age 40.8. Top brand affinities: Origami, Instagram, Medicine, Rock music, Shopping malls.
Top brand affinities include Origami, Instagram, Medicine, with strongest over-indexing on Origami (13.44× the country average).
Demographically, the Pottery audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Creativity, Convenience Orientation.
The typical Pottery fan in Brazil is more female, around 40.8 years old, with strong Creativity tendencies and a notable affinity for Origami.
The key figures that characterise the Pottery profile in Brazil.
77.2% are female, 22.8% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 40.8 |
| Estimated audience size | 3,461,849 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Pottery audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 10.4% |
| United Kingdom | 6.1% |
The strongest cross-interests of the Pottery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Origami | Kids & Family | 13.44× | ||
| 02 | Microwave oven | Home & Garden | 2.55× | ||
| 03 | Dafiti | Fashion & Accessoires | 2.30× | ||
| 04 | Knitting | Home & Garden | 2.17× | ||
| 05 | Animated movies | Movies & TV | 1.95× | ||
| 06 | Flower | Home & Garden | 1.89× | ||
| 07 | Radio | Technology & Electronics | 1.77× | ||
| 08 | Handbags | Fashion & Accessoires | 1.75× | ||
| 09 | Medicine | Business & Career | 1.72× | ||
| 10 | Rock music | Music & Radio | 1.71× | ||
| 11 | Pop music | Music & Radio | 1.68× | ||
| 12 | Internet & Social Media | 1.67× | |||
| 13 | Do it yourself (DIY) | Home & Garden | 1.65× | ||
| 14 | Furniture | Home & Garden | 1.63× | ||
| 15 | Shopping malls | Shopping | 1.62× | ||
| 16 | Hip hop music | Music & Radio | 1.61× | ||
| 17 | Country music | Music & Radio | 1.58× | ||
| 18 | Wine | Food & Beverages | 1.56× | ||
| 19 | Fragrances | Beauty & Wellness | 1.55× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.96× | |
| Convenience Orientation | PREMIUM | 1.60× | |
| Individualism | JOY | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Risk Appetite | THRILL | 0.79× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Pottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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