A data profile of the people who buy, follow and care about Bed sheet in Spain — modelled from more than twelve digital signal sources. Bed sheet has an estimated audience of 960,649 people in Spain.
The average Bed sheet fan in Spain is 44.8 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Blanket, Pillow, Bedding, with strongest over-indexing on Blanket (27.69× the country average).
Demographically, the Bed sheet audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Bed sheet fan in Spain is more female, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Blanket.
The key figures that characterise the Bed sheet profile in Spain.
76.2% are female, 23.8% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 76.2% |
| Male | 23.8% |
| Average age | 44.8 |
| Estimated audience size | 960,649 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Bed sheet audience comes from Spain.
| Country | Share |
|---|---|
| United States | 10.8% |
| Brazil | 4.7% |
| South Korea | 3.9% |
Where the Bed sheet audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~300K | 1.77× | |
| 02 | Balearic Islands | ~40K | 1.30× | |
| 03 | Comunidad Valenciana | ~100K | 1.22× | |
| 04 | Community of Madrid | ~200K | 1.20× | |
| 05 | Canary Islands | ~50K | 1.14× | |
| 06 | La Rioja | ~7K | 1.08× | |
| 07 | Andalusia | ~200K | 1.00× | |
| 08 | Cantabria | ~10K | 0.98× | |
| 09 | Navarre | ~10K | 0.98× | |
| 10 | Region of Murcia | ~30K | 0.97× | |
| 11 | Extremadura | ~20K | 0.97× | |
| 12 | Principality of Asturias | ~20K | 0.95× | |
| 13 | Aragon | ~20K | 0.94× | |
| 14 | Castilla-La Mancha | ~40K | 0.92× | |
| 15 | Basque Autonomous Country | ~30K | 0.92× | |
| 16 | Castile and León | ~40K | 0.90× | |
| 17 | Galicia | ~40K | 0.87× |
The strongest cross-interests of the Bed sheet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blanket | Home & Garden | 27.69× | ||
| 02 | Pillow | Home & Garden | 14.38× | ||
| 03 | Bedding | Home & Garden | 12.58× | ||
| 04 | Simple living | Politics & Society | 10.26× | ||
| 05 | Carpet | Home & Garden | 8.11× | ||
| 06 | Ornamental plant | Home & Garden | 6.16× | ||
| 07 | Cotton | Fashion & Accessoires | 6.03× | ||
| 08 | Living room | Home & Garden | 4.47× | ||
| 09 | Rural tourism | Travel & Leisure | 3.69× | ||
| 10 | Bed | Home & Garden | 3.44× | ||
| 11 | Hair products | Beauty & Wellness | 3.00× | ||
| 12 | Gift | Shopping | 2.96× | ||
| 13 | Footwear | Fashion & Accessoires | 2.80× | ||
| 14 | Internet & Social Media | 2.75× | |||
| 15 | House | Home & Garden | 2.73× | ||
| 16 | Boutiques | Fashion & Accessoires | 2.62× | ||
| 17 | La Vanguardia | News | 2.60× | ||
| 18 | Women's clothing | Fashion & Accessoires | 2.45× | ||
| 19 | Shoes | Fashion & Accessoires | 2.28× | ||
| 20 | Woman | Kids & Family | 2.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.24× | |
| Quality Awareness | PREMIUM | 1.92× | |
| Creativity | OPEN | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.59× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Early Adopter Mentality | POWER | 0.85× |
Bed sheet has an estimated audience of 960,649 people in Spain, concentrated in Catalonia and Community of Madrid.
76.2% of Bed sheet fans are female, 23.8% are male, with an average age of 44.8 years.
Bed sheet fans show strongest brand affinity for Blanket (27.69×), Pillow (14.38×), and Bedding (12.58×) over the country average.
Bed sheet fans in Spain are most concentrated in Catalonia (reach ~300K), Community of Madrid (reach ~200K), and Andalusia (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bed sheet itself, the audience over-indexes on Pillow (14.38×), Bedding (12.58×), Simple living (10.26×), and Cotton (6.03×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Bed sheet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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