A data profile of the people who buy, follow and care about Silja Line in Finland — modelled from more than twelve digital signal sources. Silja Line has an estimated audience of 748,850 people in Finland.
Silja Line has an estimated audience of 748,850 people in Finland. 65.4% are female, 34.6% are male, average age 47.2. Top brand affinities: Finnair, Cruises, Ice Hockey World Championships, TripAdvisor, Biltema.
Top brand affinities include Finnair, Cruises, Ice Hockey World Championships, with strongest over-indexing on Finnair (3.33× the country average).
Demographically, the Silja Line audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Price Sensitivity, Travelling.
The typical Silja Line fan in Finland is more female, around 47.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Finnair.
The key figures that characterise the Silja Line profile in Finland.
65.4% are female, 34.6% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 47.2 |
| Estimated audience size | 748,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 27% | |
| 50+ | 38% |
The strongest cross-interests of the Silja Line audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Astrid Lindgren | Literature | 8.33× | ||
| 02 | TripAdvisor | Travel & Leisure | 4.82× | ||
| 03 | Cruises | Travel & Leisure | 4.18× | ||
| 04 | Deal of the day | Shopping | 4.06× | ||
| 05 | Finnair | Travel & Leisure | 3.33× | ||
| 06 | Travel website | Travel & Leisure | 3.11× | ||
| 07 | AirBaltic | Travel & Leisure | 2.90× | ||
| 08 | Estonia | Travel & Leisure | 2.71× | ||
| 09 | Danske Bank | Business & Career | 1.92× | ||
| 10 | Internet & Social Media | 1.77× | |||
| 11 | Stockmann | Shopping | 1.73× | ||
| 12 | Kitchen | Home & Garden | 1.69× | ||
| 13 | Biltema | Business & Career | 1.68× | ||
| 14 | Dogs | Pets & Animals | 1.66× | ||
| 15 | Intersport | Shopping | 1.64× | ||
| 16 | Happiness | Health | 1.59× | ||
| 17 | Helsinki | Travel & Leisure | 1.54× | ||
| 18 | Apartment | Business & Career | 1.54× | ||
| 19 | Ice Hockey World Championships | Sports | 1.53× | ||
| 20 | Shoes | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.31× | |
| Travelling | THRILL | 1.97× | |
| Indulgence | JOY | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Individualism | JOY | 0.84× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Silja Line. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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