A data profile of the people who buy, follow and care about DP World Tour in Sweden — modelled from more than twelve digital signal sources. DP World Tour has an estimated audience of 1,294,271 people in Sweden.
DP World Tour has an estimated audience of 1,294,271 people in Sweden. 38.7% are female, 61.3% are male, average age 43.2. Top brand affinities: Ryder Cup, PGA Tour, Sportbladet, Allsvenskan, Padel (sport).
Top brand affinities include Ryder Cup, PGA Tour, Sportbladet, with strongest over-indexing on Ryder Cup (5.78× the country average).
Demographically, the DP World Tour audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
The typical DP World Tour fan in Sweden is more male, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.
The key figures that characterise the DP World Tour profile in Sweden.
38.7% are female, 61.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 38.7% |
| Male | 61.3% |
| Average age | 43.2 |
| Estimated audience size | 1,294,271 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide DP World Tour audience comes from Sweden.
| Country | Share |
|---|---|
| United Kingdom | 26.3% |
| United States | 13.4% |
| France | 7.5% |
The strongest cross-interests of the DP World Tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryder Cup | Sports | 5.78× | ||
| 02 | Tiger Woods | Sports | 3.59× | ||
| 03 | LPGA | Sports | 3.26× | ||
| 04 | PGA Tour | Sports | 3.15× | ||
| 05 | Rory McIlroy | Sports | 2.79× | ||
| 06 | PGA Championship | Sports | 2.34× | ||
| 07 | Under Armour | Fashion & Accessoires | 2.34× | ||
| 08 | The Open Championship | Sports | 2.20× | ||
| 09 | Allsvenskan | Sports | 1.78× | ||
| 10 | IFK Göteborg | Sports | 1.78× | ||
| 11 | Golf course | Sports | 1.72× | ||
| 12 | Jotex | Shopping | 1.72× | ||
| 13 | Bicycle touring | Sports | 1.69× | ||
| 14 | Sportbladet | Sports | 1.68× | ||
| 15 | Motorboat | Cars & Mobility | 1.67× | ||
| 16 | Golf club | Sports | 1.64× | ||
| 17 | Used Cars | Cars & Mobility | 1.60× | ||
| 18 | Vattenfall | Home & Garden | 1.53× | ||
| 19 | Tennis | Sports | 1.51× | ||
| 20 | Padel (sport) | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.23× | |
| Risk Appetite | THRILL | 1.20× | |
| Sports Activity | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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