A data profile of the people who buy, follow and care about Tennis in Sweden — modelled from more than twelve digital signal sources. Tennis has an estimated audience of 1,207,794 people in Sweden.
Tennis has an estimated audience of 1,207,794 people in Sweden. 45.5% are female, 54.5% are male, average age 44.6. Top brand affinities: Ludvig Åberg, Padel (sport), Soccer, Björn Borg, Golf ball.
Top brand affinities include Ludvig Åberg, Padel (sport), Soccer, with strongest over-indexing on Ludvig Åberg (1.6× the country average).
Demographically, the Tennis audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.
The typical Tennis fan in Sweden is balanced, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Ludvig Åberg.
The key figures that characterise the Tennis profile in Sweden.
45.5% are female, 54.5% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 45.5% |
| Male | 54.5% |
| Average age | 44.6 |
| Estimated audience size | 1,207,794 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Tennis audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 15.1% |
| Japan | 6.8% |
| Italy | 5.6% |
The strongest cross-interests of the Tennis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Australian Open | Sports | 3.96× | ||
| 02 | Jannik Sinner | Sports | 3.58× | ||
| 03 | Björn Borg | Sports | 3.32× | ||
| 04 | The Championships, Wimbledon | Sports | 3.31× | ||
| 05 | Golf ball | Sports | 2.79× | ||
| 06 | Padel (sport) | Sports | 2.51× | ||
| 07 | Golf club | Sports | 2.50× | ||
| 08 | Golf equipment | Sports | 2.18× | ||
| 09 | Golf course | Sports | 2.13× | ||
| 10 | Allsvenskan | Sports | 2.00× | ||
| 11 | PGA Tour | Sports | 1.86× | ||
| 12 | Fotbollskanalen | Sports | 1.82× | ||
| 13 | Slobodna Bosna | Politics & Society | 1.82× | ||
| 14 | SVT Sport | Sports | 1.78× | ||
| 15 | Terraced house | Home & Garden | 1.70× | ||
| 16 | Malmö FF | Sports | 1.69× | ||
| 17 | Ludvig Åberg | Sports | 1.60× | ||
| 18 | Team sport | Sports | 1.56× | ||
| 19 | Frida Karlsson | Sports | 1.55× | ||
| 20 | Soccer | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.00× | |
| Urban Lifestyle | OPEN | 0.98× | |
| Social Media Usage | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Travelling | THRILL | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Tennis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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