A data profile of the people who buy, follow and care about Tiger of Sweden in Sweden — modelled from more than twelve digital signal sources. Tiger of Sweden has an estimated audience of 160,497 people in Sweden.
Tiger of Sweden has an estimated audience of 160,497 people in Sweden. 59.9% are female, 40.1% are male, average age 41.9. Top brand affinities: Nelly, Frida Karlsson, Nordiska Kompaniet, Jonna Sundling, Ebba Andersson.
Top brand affinities include Nelly, Frida Karlsson, Nordiska Kompaniet, with strongest over-indexing on Nelly (15.99× the country average).
Demographically, the Tiger of Sweden audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
The typical Tiger of Sweden fan in Sweden is more female, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Nelly.
The key figures that characterise the Tiger of Sweden profile in Sweden.
59.9% are female, 40.1% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 41.9 |
| Estimated audience size | 160,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 20% |
The strongest cross-interests of the Tiger of Sweden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Information Age | Technology & Electronics | 40.51× | ||
| 02 | Nylon (magazine) | Fashion & Accessoires | 24.53× | ||
| 03 | Yas | Fashion & Accessoires | 22.16× | ||
| 04 | Nelly | Music & Radio | 15.99× | ||
| 05 | J.Lindeberg | Fashion & Accessoires | 11.73× | ||
| 06 | Frida Karlsson | Sports | 11.41× | ||
| 07 | Nordic skiing | Sports | 11.41× | ||
| 08 | Nordiska Kompaniet | Shopping | 10.83× | ||
| 09 | Supreme | Fashion & Accessoires | 10.23× | ||
| 10 | Helly Hansen | Fashion & Accessoires | 7.34× | ||
| 11 | Filippa K | Fashion & Accessoires | 7.27× | ||
| 12 | Jonna Sundling | Sports | 7.05× | ||
| 13 | Ebba Andersson | Sports | 7.05× | ||
| 14 | Fashion show | Fashion & Accessoires | 6.60× | ||
| 15 | Department store | Shopping | 4.38× | ||
| 16 | Åhléns | Fashion & Accessoires | 4.32× | ||
| 17 | Lindex | Fashion & Accessoires | 3.57× | ||
| 18 | Fragrances | Beauty & Wellness | 3.25× | ||
| 19 | IKEA | Home & Garden | 1.95× | ||
| 20 | Tradera | Shopping | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.20× | |
| Quality Awareness | PREMIUM | 1.78× | |
| Sustainability | BALANCE | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.99× | |
| Convenience Orientation | PREMIUM | 1.01× | |
| Family Orientation | CONSERVATISM | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Tiger of Sweden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.