A data profile of the people who buy, follow and care about Supreme in Sweden — modelled from more than twelve digital signal sources. Supreme has an estimated audience of 171,280 people in Sweden.
Supreme has an estimated audience of 171,280 people in Sweden. 38.0% are female, 62.0% are male, average age 32.6. Top brand affinities: Self care, Uniqlo, Cross country running, Pop music, Sneaker collecting.
Top brand affinities include Self care, Uniqlo, Cross country running, with strongest over-indexing on Self care (4.17× the country average).
Demographically, the Supreme audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Early Adopter Mentality, Individualism.
The typical Supreme fan in Sweden is more male, around 32.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Self care.
The key figures that characterise the Supreme profile in Sweden.
38.0% are female, 62.0% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 32.6 |
| Estimated audience size | 171,280 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 10% |
The strongest cross-interests of the Supreme audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sneaker collecting | Fashion & Accessoires | 7.49× | ||
| 02 | Cross country running | Sports | 5.82× | ||
| 03 | Uniqlo | Shopping | 5.33× | ||
| 04 | Nike | Fashion & Accessoires | 4.29× | ||
| 05 | Self care | Health | 4.17× | ||
| 06 | Decoration | Home & Garden | 4.02× | ||
| 07 | Starter home | Home & Garden | 3.64× | ||
| 08 | Pop music | Music & Radio | 2.78× | ||
| 09 | Drop shipping | Shopping | 2.50× | ||
| 10 | Basketball | Sports | 2.50× | ||
| 11 | Education | Business & Career | 2.39× | ||
| 12 | Internet & Social Media | 1.97× | |||
| 13 | Shoes | Fashion & Accessoires | 1.95× | ||
| 14 | TikTok | Internet & Social Media | 1.94× | ||
| 15 | Soccer | Sports | 1.89× | ||
| 16 | Nature | Home & Garden | 1.88× | ||
| 17 | Games | Games | 1.70× | ||
| 18 | Pets | Pets & Animals | 1.68× | ||
| 19 | Movies | Movies & TV | 1.67× | ||
| 20 | Google Maps | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 3.16× | |
| Individualism | JOY | 3.14× | |
| Luxury Orientation | PREMIUM | 2.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Supreme. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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