How to read this list
Rank
Position in the Top 75, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | FFrida Karlsson | 1.7M | 55.7% | 46.8 | 52.5% | Winter sports |
| 2 | JJonna Sundling | 789k | 79.0% | — | — | Winter sports |
| 3 | EEbba Andersson | 614k | 68.5% | — | — | Winter sports |
| 4 | WWinter Olympic Games | 273k | 0.9% | 43.1 | 56.2% | Winter sports |
| 5 | JJesper Tjäder | 63k | 48.6% | 26.3 | 0.0% | Winter sports |
| 6 | EEinar Hedegart | 46k | 7.2% | 48.1 | 48.2% | Winter sports |
| 7 | EEmma Aicher | 37k | 1.6% | 43.7 | 52.4% | Winter sports |
| 8 | LLou Jeanmonnot | 36k | 2.1% | — | — | Winter sports |
| 9 | MMaren Kirkeeide | 23k | 7.0% | 49.2 | 54.6% | Winter sports |
| 10 | TTommaso Giacomel | 23k | 3.5% | 48.1 | 48.2% | Winter sports |
| 11 | FFranjo von Allmen | 22k | 0.9% | 43.7 | 55.9% | Winter sports |
| 12 | SStephanie Venier | 22k | 3.7% | 43.2 | 47.9% | Winter sports |
| 13 | OOcéane Michelon | 21k | 2.9% | 49.2 | 54.6% | Winter sports |
| 14 | FFemke Kok | 16k | 0.5% | 42.1 | 58.7% | Winter sports |
| 15 | EEric Perrot | 16k | 5.1% | — | — | Winter sports |
| 16 | DDesi Johnson | 15k | 1.4% | 45.2 | 49.1% | Winter sports |
| 17 | FFrancesca Lollobrigida | 9k | 0.3% | 42.1 | 58.7% | Winter sports |
| 18 | MMarco Odermatt | 6.9k | 0.2% | 42.8 | 48.1% | Winter sports |
| 19 | TTeresa Stadlober | 4.7k | 3.8% | 43.0 | 46.5% | Winter sports |
| 20 | MMathis Desloges | 4k | 1.8% | 41.5 | 52.1% | Winter sports |
| 21 | AArianna Fontana | 3.6k | 0.2% | 47.1 | 38.1% | Winter sports |
| 22 | JJordan Stolz | 3.5k | 0.2% | 42.1 | 58.7% | Winter sports |
| 23 | MMikaël Kingsbury | 3.3k | 1.4% | 44.2 | 45.0% | Winter sports |
| 24 | JJulia Tannheimer | 3.3k | 1.0% | 43.9 | 50.0% | Winter sports |
| 25 | DDomen Prevc | 3.1k | 0.3% | 39.8 | 52.6% | Winter sports |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular winter sports compiled?
Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each winter sports by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest winter sports in Sweden?
Frida Karlsson currently leads with an estimated audience of 1.7M people in Sweden.