A data profile of the people who buy, follow and care about Fastighetsbyrån in Sweden — modelled from more than twelve digital signal sources. Fastighetsbyrån has an estimated audience of 2,002,466 people in Sweden.
Fastighetsbyrån has an estimated audience of 2,002,466 people in Sweden. 72.9% are female, 27.1% are male, average age 44.2. Top brand affinities: Sveriges Television, Hemnet, Jotex, Gina Tricot, Terraced house.
Top brand affinities include Sveriges Television, Hemnet, Jotex, with strongest over-indexing on Sveriges Television (2.11× the country average).
Demographically, the Fastighetsbyrån audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Fastighetsbyrån fan in Sweden is more female, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Sveriges Television.
The key figures that characterise the Fastighetsbyrån profile in Sweden.
72.9% are female, 27.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 44.2 |
| Estimated audience size | 2,002,466 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Fastighetsbyrån audience comes from Sweden.
| Country | Share |
|---|---|
| Sweden | 87.7% |
| Spain | 5.7% |
| United States | 0.9% |
The strongest cross-interests of the Fastighetsbyrån audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 4.27× | ||
| 02 | Single-family detached home | Home & Garden | 3.44× | ||
| 03 | Terraced house | Home & Garden | 2.99× | ||
| 04 | Sauna | Home & Garden | 2.42× | ||
| 05 | Siberian Husky | Pets & Animals | 2.19× | ||
| 06 | Sveriges Television | Technology & Electronics | 2.11× | ||
| 07 | Winery | Food & Beverages | 1.97× | ||
| 08 | Eurojackpot | Games | 1.96× | ||
| 09 | Lunch | Food & Beverages | 1.95× | ||
| 10 | Greenhouse | Home & Garden | 1.90× | ||
| 11 | Lindex | Fashion & Accessoires | 1.79× | ||
| 12 | Flower | Home & Garden | 1.78× | ||
| 13 | Crochet | Home & Garden | 1.76× | ||
| 14 | Garden furniture | Home & Garden | 1.76× | ||
| 15 | Science | Business & Career | 1.73× | ||
| 16 | KappAhl | Fashion & Accessoires | 1.62× | ||
| 17 | Gina Tricot | Fashion & Accessoires | 1.61× | ||
| 18 | Shopping malls | Shopping | 1.61× | ||
| 19 | Hemnet | Home & Garden | 1.59× | ||
| 20 | JYSK | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.52× | |
| DIY Mentality | THRILL | 1.39× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.63× | |
| Community Orientation | OPEN | 0.74× | |
| Pet Ownership | JOY | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Fastighetsbyrån. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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