BABYMONSTER Audience in Germany
BABYMONSTER has an estimated audience of 331,827 people in Germany. 57.6% are female, 42.4% are male, average age 32.3. Top brand affinities: Edvard Grieg, Preacher (comics), Handmade Gifts, Liberace, Ireen Sheer.
Top brand affinities include Edvard Grieg, Preacher (comics), Handmade Gifts, with strongest over-indexing on Edvard Grieg (15.52× the country average). Demographically, the BABYMONSTER audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: K-pop
Demographics of BABYMONSTER fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 32.3 |
| Estimated audience size | 331,827 |
Audience persona
The typical BABYMONSTER fan in Germany is more female, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Edvard Grieg.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edvard Grieg | 15.52× | Literature |
| Preacher (comics) | 9.13× | Literature |
| Handmade Gifts | 2.31× | Kids & Family |
| Liberace | 6.4× | Music & Radio |
| Ireen Sheer | 2.76× | Music & Radio |
| Ma'an | 20.08× | Travel & Leisure |
| Fábio Silva (fighter) | 7.45× | Sports |
| Gruppo Torinese Trasporti | 15.27× | Cars & Mobility |
| Information sensitivity | 4.04× | Technology & Electronics |
| Figure painting (hobby) | 2.95× | Arts & Culture |
| Whataburger | 4.08× | Food & Beverages |
| Fantasy Earth: Zero | 4.22× | Games |
| Scratching post | 3.76× | Pets & Animals |
| Headhunters (film) | 2.97× | Movies & TV |
| Hückelhoven | 5.06× | Travel & Leisure |
| Hauptschule | 4.59× | Kids & Family |
| Lycopene | 4.2× | Health |
| Goon | 3.47× | Movies & TV |
| Jason Clarke (actor) | 2.67× | Movies & TV |
| San Gil | 2.23× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.1 |
| Urban Lifestyle | OPEN | 1.09 |
| Travelling | THRILL | 1.04 |
| Social Media Usage | JOY | 1.01 |
| Creativity | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 30.1% |
| United States | 11.0% |
| Brazil | 9.0% |
See BABYMONSTER audiences in other countries
More K-pop audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for BABYMONSTER. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.