Japanese street fashion Audience in Germany
Japanese street fashion has an estimated audience of 317,978 people in Germany. 56.4% are female, 43.6% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Streetwear, Sneaker collecting, Christian hip hop, Haute couture, Consumer electronics.
The average Japanese street fashion fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Streetwear, Sneaker collecting, Christian hip hop, with strongest over-indexing on Streetwear (3.63× the country average). Demographically, the Japanese street fashion audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Japanese street fashion fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 34.8 |
| Estimated audience size | 317,978 |
Audience persona
The typical Japanese street fashion fan in Germany is more female, around 34.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Streetwear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 40,999 | 0.59× |
| Baden-Württemberg | 24,787 | 0.57× |
| Bayern | 22,890 | 0.45× |
| Hessen | 15,400 | 0.64× |
| Niedersachsen | 15,316 | 0.5× |
| Berlin | 13,747 | 0.97× |
| Sachsen-Anhalt | 9,802 | 1.19× |
| Thüringen | 9,654 | 1.19× |
| Brandenburg | 9,085 | 0.92× |
| Rheinland-Pfalz | 8,562 | 0.54× |
| Mecklenburg-Vorpommern | 8,433 | 1.39× |
| Bremen | 8,337 | 3.07× |
| Saarland | 8,197 | 2.1× |
| Sachsen | 8,160 | 0.52× |
| Schleswig-Holstein | 7,682 | 0.67× |
| Hamburg | 5,055 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Streetwear | 3.63× | Fashion & Accessoires |
| Sneaker collecting | 5.18× | Fashion & Accessoires |
| Christian hip hop | 5.19× | Music & Radio |
| Haute couture | 3.58× | Fashion & Accessoires |
| Consumer electronics | 1.54× | Technology & Electronics |
| 77Onlineshop | 9.39× | Shopping |
| Gala | 1.95× | News |
| Culture | 1.6× | Literature |
| H&M | 1.76× | Shopping |
| Punk fashion | 4.93× | Fashion & Accessoires |
| Hip hop music | 1.96× | Music & Radio |
| Surf culture | 5.75× | Sports |
| Shoes | 1.54× | Fashion & Accessoires |
| Smartphones | 1.51× | Technology & Electronics |
| Sneakers (footwear) | 2.21× | Fashion & Accessoires |
| Footwear | 1.62× | Fashion & Accessoires |
| Skateboarding | 4.19× | Sports |
| Sportswear (activewear) | 1.88× | Fashion & Accessoires |
| Nike | 1.82× | Fashion & Accessoires |
| TK Maxx | 1.55× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.92 |
| Extroversion | THRILL | 2.77 |
| Sustainability | BALANCE | 2.09 |
| LGBTQ+ Identity | OPEN | 1.72 |
| Pet Ownership | JOY | 1.41 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 24.9% |
| United States | 16.1% |
| China | 9.9% |
See Japanese street fashion audiences in other countries
- Japanese street fashion — United States
- Japanese street fashion — United Kingdom
- Japanese street fashion — France
- Japanese street fashion — Italy
- Japanese street fashion — Spain
- Japanese street fashion — Brazil
- Japanese street fashion — Japan
- Japanese street fashion — South Korea
- Japanese street fashion — India
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Japanese street fashion have in Germany?
Japanese street fashion has an estimated audience of 317,978 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Japanese street fashion fans?
56.4% of Japanese street fashion fans are female, 43.6% are male, with an average age of 34.8 years.
Which brands do Japanese street fashion fans like most?
Japanese street fashion fans show strongest brand affinity for Streetwear (3.63×), Sneaker collecting (5.18×), and Christian hip hop (5.19×) over the country average.
Where do Japanese street fashion fans live in Germany?
Japanese street fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 40,999), Baden-Württemberg (reach 24,787), and Bayern (reach 22,890). These three regions account for the largest share of the active audience.
What other brands do Japanese street fashion fans also like?
Beyond Japanese street fashion itself, the audience over-indexes on Sneaker collecting (5.18×), Christian hip hop (5.19×), Haute couture (3.58×), and Consumer electronics (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japanese street fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.