Rascasse Audience Intelligence

Japanese street fashion Audience in Germany

A data profile of the people who buy, follow and care about Japanese street fashion in Germany — modelled from more than twelve digital signal sources. Japanese street fashion has an estimated audience of 317,978 people in Germany.

#5968among Topic in Germany#786in Fashion & Accessoires

The average Japanese street fashion fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Streetwear, Sneaker collecting, Christian hip hop, with strongest over-indexing on Streetwear (3.63× the country average).

Demographically, the Japanese street fashion audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Extroversion, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Japanese street fashion fan in Germany is more female, around 34.8 years old, with strong Extroversion tendencies and a notable affinity for Streetwear.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese street fashion profile in Germany.

Audience size
318K
in Germany
Gender
56.4%♀
43.6% male
Age
34.8
average years
Country rank
#16612
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Japanese street fashion fans

56.4% are female, 43.6% are male, average age 34.8.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Japanese street fashion audience in Germany
MetricValue
Female56.4%
Male43.6%
Average age34.8
Estimated audience size317,978
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Japanese street fashion audience in Germany
Age bracketShare%
16-1926%
20-2924%
30-3925%
40-4918%
50+8%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Japanese street fashion audience comes from Germany.

Worldwide audience distribution share by country for Japanese street fashion
CountryShare
Japan24.9%
United States16.1%
China9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese street fashion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Japanese street fashion fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.39×
02Saarland~5K1.21×
03Mecklenburg-Vorpommern~7K1.08×
04Sachsen-Anhalt~9K1.04×
05Thüringen~8K1.04×
06Brandenburg~10K0.98×
07Berlin~10K0.97×
08Schleswig-Holstein~10K0.94×
09Hamburg~7K0.94×
10Rheinland-Pfalz~10K0.92×
11Sachsen~10K0.91×
12Hessen~20K0.87×
13Niedersachsen~30K0.85×
14Baden-Württemberg~40K0.82×
15Bayern~40K0.78×
16Nordrhein-Westfalen~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Japanese street fashion, Germany
0.77×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese street fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese street fashion audience
#·InterestCategoryAffinity×
0177OnlineshopShopping9.39×
02Surf cultureSports5.75×
03Christian hip hopMusic & Radio5.19×
04Sneaker collectingFashion & Accessoires5.18×
05Punk fashionFashion & Accessoires4.93×
06SkateboardingSports4.19×
07StreetwearFashion & Accessoires3.63×
08Haute coutureFashion & Accessoires3.58×
09Sneakers (footwear)Fashion & Accessoires2.21×
10Hip hop musicMusic & Radio1.96×
11Sportswear (activewear)Fashion & Accessoires1.88×
12BreuningerFashion & Accessoires1.83×
13NikeFashion & Accessoires1.82×
14H&MShopping1.76×
15FootwearFashion & Accessoires1.62×
16CultureLiterature1.60×
17TK MaxxShopping1.55×
18Consumer electronicsTechnology & Electronics1.54×
19ShoesFashion & Accessoires1.54×
20SmartphonesTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese street fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Japanese street fashion audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.68×
IndividualismJOY1.45×
Sports ActivityPOWER1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Japanese street fashion audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.84×
Need for SecurityCONSERVATISM0.86×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Japanese street fashion have in Germany?

Japanese street fashion has an estimated audience of 317,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Japanese street fashion fans?

56.4% of Japanese street fashion fans are female, 43.6% are male, with an average age of 34.8 years.

03

Which brands do Japanese street fashion fans like most?

Japanese street fashion fans show strongest brand affinity for Streetwear (3.63×), Sneaker collecting (5.18×), and Christian hip hop (5.19×) over the country average.

04

Where do Japanese street fashion fans live in Germany?

Japanese street fashion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Japanese street fashion fans also like?

Beyond Japanese street fashion itself, the audience over-indexes on Sneaker collecting (5.18×), Christian hip hop (5.19×), Haute couture (3.58×), and Consumer electronics (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Japanese street fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Japanese street fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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