Rascasse Audience Intelligence

Japanese street fashion Audience in United States

Name: Japanese street fashion — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Japanese street fashion in United States — modelled from more than twelve digital signal sources. Japanese street fashion has an estimated audience of 1,083,529 people in United States.

#8400among Topic in United States #928in Fashion & Accessoires

The average Japanese street fashion fan in United States is 30.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Haute couture, Hip hop music, Baseball cap, with strongest over-indexing on Haute couture (5.04× the country average).

Demographically, the Japanese street fashion audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Japanese street fashion fan in United States is more male, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Haute couture.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Japanese street fashion profile in United States.

Audience size

1.1M

in United States

Gender

41.7%♀

58.3% male

Age

30.1

average years

Country rank

#22437

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Japanese street fashion fans

41.7% are female, 58.3% are male, average age 30.1.

Fig. 02

Gender split

41.7%

Female

58.3%

Male

Demographic split for Japanese street fashion audience in United States
Metric	Value
Female	41.7%
Male	58.3%
Average age	30.1
Estimated audience size	1,083,529

Fig. 03

Age distribution

Age distribution of the Japanese street fashion audience in United States
Age bracket	Share	%
16-19		41%
20-29		27%
30-39		16%
40-49		10%
50+		6%

Fig. 04

Worldwide distribution

16.1%

of the worldwide Japanese street fashion audience comes from United States.

Worldwide audience distribution share by country for Japanese street fashion
Country	Share
Japan	24.9%
United States	16.1%
China	9.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Japanese street fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Japanese street fashion fans by region: top regions in United States
#	Region	Reach	×
01	Hawaii	~8K	1.64×
02	Washington	~30K	1.40×
03	California	~200K	1.35×
04	Oregon	~20K	1.28×
05	Nevada	~10K	1.11×
06	Utah	~10K	1.10×
07	Alaska	~3K	1.09×
08	Georgia	~40K	1.07×
09	Texas	~100K	1.06×
10	Arizona	~20K	1.03×
11	Maryland	~20K	1.03×
12	North Dakota	~2K	1.03×
13	Vermont	~2K	1.03×
14	Colorado	~20K	1.02×
15	Idaho	~6K	1.01×
16	Virginia	~30K	1.00×
17	South Dakota	~2K	1.00×
18	North Carolina	~30K	0.99×
19	Oklahoma	~10K	0.99×
20	Kansas	~8K	0.99×
21	West Virginia	~5K	0.99×
22	Delaware	~3K	0.99×
23	Minnesota	~20K	0.98×
24	Montana	~3K	0.98×
25	New Mexico	~5K	0.97×
26	Rhode Island	~3K	0.97×
27	Washington, District of Columbia	~3K	0.96×
28	Massachusetts	~20K	0.95×
29	Louisiana	~10K	0.95×
30	Kentucky	~10K	0.95×
31	Maine	~4K	0.95×
32	Florida	~70K	0.94×
33	New York	~60K	0.94×
34	Arkansas	~8K	0.94×
35	Wisconsin	~20K	0.93×
36	Mississippi	~8K	0.93×
37	New Hampshire	~4K	0.93×
38	Illinois	~30K	0.92×
39	Missouri	~20K	0.92×
40	Nebraska	~5K	0.92×
41	Michigan	~30K	0.91×
42	Indiana	~20K	0.91×
43	Alabama	~10K	0.91×
44	Connecticut	~10K	0.91×
45	Iowa	~8K	0.91×
46	Pennsylvania	~30K	0.90×
47	Tennessee	~20K	0.89×
48	New Jersey	~20K	0.88×
49	South Carolina	~10K	0.88×
50	Ohio	~30K	0.85×

Affinity by region — Japanese street fashion, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Japanese street fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Japanese street fashion audience
#	Interest	Category	×
01	Nightmare (Japanese band)	Music & Radio	12.67×
02	Baseball cap	Fashion & Accessoires	6.80×
03	Haute couture	Fashion & Accessoires	5.04×
04	Punk fashion	Fashion & Accessoires	4.69×
05	Street fashion	Fashion & Accessoires	4.10×
06	Japanese hip hop	Music & Radio	3.81×
07	Foot Locker	Shopping	3.65×
08	Atlanta hip hop	Music & Radio	3.43×
09	Southern hip hop	Music & Radio	3.33×
10	Midwest hip hop	Music & Radio	3.29×
11	West Coast hip hop	Music & Radio	2.40×
12	Hip hop music	Music & Radio	2.19×
13	Macy's	Shopping	1.94×
14	Fashion design	Business & Career	1.76×
15	Smartphones	Technology & Electronics	1.54×
16	Mobile phones	Technology & Electronics	1.53×
17	Android (operating system)	Technology & Electronics	1.52×
18	Society	Politics & Society	1.52×
19	Jewelry	Fashion & Accessoires	1.51×
20	Luxury goods	Fashion & Accessoires	1.51×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Japanese street fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Japanese street fashion audience · What stands out
Trait	Cluster	Score
Early Adopter Mentality	POWER	1.56×
Extroversion	THRILL	1.37×
Creativity	OPEN	1.34×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Japanese street fashion audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.82×
Quality Awareness	PREMIUM	0.83×
Pet Ownership	JOY	0.87×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Japanese street fashion have in United States?

Japanese street fashion has an estimated audience of 1,083,529 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese street fashion fans?

41.7% of Japanese street fashion fans are female, 58.3% are male, with an average age of 30.1 years.

Which brands do Japanese street fashion fans like most?

Japanese street fashion fans show strongest brand affinity for Haute couture (5.04×), Hip hop music (2.19×), and Baseball cap (6.8×) over the country average.

Where do Japanese street fashion fans live in United States?

Japanese street fashion fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

What other brands do Japanese street fashion fans also like?

Beyond Japanese street fashion itself, the audience over-indexes on Hip hop music (2.19×), Baseball cap (6.8×), Southern hip hop (3.33×), and Punk fashion (4.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese street fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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