Japanese street fashion Audience in United States

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Japanese street fashion has an estimated audience of 1,083,529 people in United States. 41.7% are female, 58.3% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Haute couture, Hip hop music, Baseball cap, Nightmare (Japanese band), Southern hip hop.

The average Japanese street fashion fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Haute couture, Hip hop music, Baseball cap, with strongest over-indexing on Haute couture (5.04× the country average). Demographically, the Japanese street fashion audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Japanese street fashion fans

Demographic split for Japanese street fashion audience in United States
MetricValue
Female41.7%
Male58.3%
Average age30.1
Estimated audience size1,083,529

Audience persona

The typical Japanese street fashion fan in United States is more male, around 30.1 years old, with strong Sustainability tendencies and a notable affinity for Haute couture.

Top regions in United States

Top regions ranked by reach for Japanese street fashion in United States
RegionReachAffinity
California177,5111.49×
Texas104,8301.13×
Florida72,8770.99×
New York61,1941.01×
Georgia38,3311.15×
Illinois34,7600.96×
Washington33,3651.54×
Pennsylvania32,7300.9×
North Carolina32,0510.98×
Ohio28,6380.86×
Virginia27,1061.03×
Michigan25,7850.91×
New Jersey25,7490.93×
Arizona22,9601.04×
Massachusetts21,5621.01×
Maryland21,5091.15×
Tennessee18,7330.86×
Colorado18,1911.07×
Oregon17,8481.44×
Indiana17,5300.89×
Missouri15,6420.9×
Minnesota15,1690.98×
Wisconsin13,5460.83×
Nevada12,7921.22×
Oklahoma12,7881.06×
Louisiana12,6280.9×
South Carolina12,3320.76×
Alabama11,7550.78×
Kentucky11,7030.86×
Hawaii10,9082.34×
Utah10,7121.1×
Connecticut9,2740.85×
Kansas8,6641.01×
Arkansas7,3410.82×
Iowa7,1040.8×
Mississippi6,4560.72×
Idaho5,1190.94×
West Virginia4,9030.97×
New Mexico4,6200.85×
Nebraska3,4400.63×
Rhode Island3,2230.93×
Maine3,0510.79×
New Hampshire2,9860.7×
Washington, District of Columbia2,9610.91×
Alaska2,7661.19×
Delaware2,4300.81×
North Dakota2,3171.04×
Montana2,2260.74×
South Dakota2,1970.88×
Wyoming2,0691.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Japanese street fashion audience
BrandAffinityCategory
Haute couture5.04×Fashion & Accessoires
Hip hop music2.19×Music & Radio
Baseball cap6.8×Fashion & Accessoires
Nightmare (Japanese band)12.67×Music & Radio
Southern hip hop3.33×Music & Radio
Punk fashion4.69×Fashion & Accessoires
Japanese hip hop3.81×Music & Radio
Mobile phones1.53×Technology & Electronics
Macy's1.94×Shopping
Foot Locker3.65×Shopping
Jewelry1.51×Fashion & Accessoires
Midwest hip hop3.29×Music & Radio
Smartphones1.54×Technology & Electronics
Atlanta hip hop3.43×Music & Radio
Street fashion4.1×Fashion & Accessoires
Luxury goods1.51×Fashion & Accessoires
Android (operating system)1.52×Technology & Electronics
West Coast hip hop2.4×Music & Radio
Society1.52×Politics & Society
Fashion design1.76×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Japanese street fashion audience
TraitClusterScore
SustainabilityBALANCE3.73
LGBTQ+ IdentityOPEN3.08
Early Adopter MentalityPOWER2.25
Luxury OrientationPREMIUM1.61
Price SensitivityPREMIUM1.58
ExtroversionTHRILL1.54

Worldwide distribution

Worldwide audience distribution share by country for Japanese street fashion
CountryShare
Japan24.9%
United States16.1%
China9.9%

See Japanese street fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Japanese street fashion have in United States?

Japanese street fashion has an estimated audience of 1,083,529 people in United States, concentrated in California and Texas.

What is the gender split and age of Japanese street fashion fans?

41.7% of Japanese street fashion fans are female, 58.3% are male, with an average age of 30.1 years.

Which brands do Japanese street fashion fans like most?

Japanese street fashion fans show strongest brand affinity for Haute couture (5.04×), Hip hop music (2.19×), and Baseball cap (6.8×) over the country average.

Where do Japanese street fashion fans live in United States?

Japanese street fashion fans in United States are most concentrated in California (reach 177,511), Texas (reach 104,830), and Florida (reach 72,877). These three regions account for the largest share of the active audience.

What other brands do Japanese street fashion fans also like?

Beyond Japanese street fashion itself, the audience over-indexes on Hip hop music (2.19×), Baseball cap (6.8×), Nightmare (Japanese band) (12.67×), and Southern hip hop (3.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Japanese street fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.