Rascasse Audience Intelligence

Aeropostale Target Market in United States

A data profile of the people who buy, follow and care about Aeropostale in United States — modelled from more than twelve digital signal sources. Aeropostale has an estimated audience of 7,482,818 people in United States.

#491among Brand in United States#128in Shopping

The average Aeropostale fan in United States is 30.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include CheapOair, Key Food, Bank of America, with strongest over-indexing on CheapOair (13.69× the country average).

Demographically, the Aeropostale audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aeropostale fan in United States is more female, around 30.4 years old, with strong Price Sensitivity tendencies and a notable affinity for CheapOair.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aeropostale profile in United States.

Audience size
7.5M
in United States
Gender
80.4%♀
19.6% male
Age
30.4
average years
Country rank
#4731
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Aeropostale

80.4% are female, 19.6% are male, average age 30.4.

Fig. 02

Gender split

80.4%
Female
19.6%
Male
Demographic split for Aeropostale audience in United States
MetricValue
Female80.4%
Male19.6%
Average age30.4
Estimated audience size7,482,818
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Aeropostale audience in United States
Age bracketShare%
16-1944%
20-2920%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

79.6%

of the worldwide Aeropostale audience comes from United States.

Worldwide audience distribution share by country for Aeropostale
CountryShare
United States79.6%
Mexico2.4%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aeropostale audience in United States is strongest.

Fig. 05

Top regions by affinity

Aeropostale customers by region in United States
#RegionReachAffinity×
01Louisiana~200K1.71×
02New Jersey~300K1.68×
03Delaware~30K1.60×
04New York~600K1.57×
05Connecticut~100K1.57×
06Texas~900K1.41×
07Maryland~200K1.41×
08Mississippi~80K1.39×
09Florida~700K1.37×
10Rhode Island~30K1.35×
11West Virginia~40K1.34×
12Pennsylvania~300K1.32×
13California~1M1.30×
14Georgia~300K1.27×
15North Carolina~300K1.25×
16Illinois~300K1.24×
17Indiana~200K1.22×
18Kentucky~100K1.21×
19Massachusetts~200K1.20×
20Virginia~200K1.15×
21Maine~30K1.12×
22Alabama~100K1.09×
23South Carolina~100K1.06×
24New Hampshire~30K1.05×
25Ohio~200K1.03×
26Tennessee~100K1.01×
27Michigan~200K1.00×
28Wisconsin~100K0.98×
29Arizona~100K0.89×
30New Mexico~30K0.89×
31Nevada~60K0.87×
32Arkansas~50K0.82×
33Washington~100K0.81×
34Kansas~50K0.81×
35Minnesota~80K0.79×
36Utah~50K0.72×
37Colorado~80K0.71×
38Oklahoma~60K0.71×
39Iowa~40K0.68×
40Idaho~20K0.68×
41Missouri~80K0.67×
42Oregon~50K0.65×
43Nebraska~20K0.61×
44Washington, District of Columbia~10K0.61×
45South Dakota~10K0.61×
46Vermont~7K0.59×
47Alaska~7K0.48×
48North Dakota~7K0.48×
49Hawaii~10K0.43×
50Montana~7K0.34×
Fig. 06

Affinity by region

Affinity by region — Aeropostale, United States
0.34×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aeropostale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aeropostale audience
#·InterestCategoryAffinity×
01Paperless PostShopping20.00×
02King Arthur: Legend of the SwordMovies & TV20.00×
03CDWTechnology & Electronics19.21×
04Key FoodShopping17.63×
05Work From HomeBusiness & Career17.24×
06Anjelica HustonMovies & TV15.67×
07Stanley SteemerHome & Garden15.58×
08CheapOairTravel & Leisure13.69×
09George SorosBusiness & Career13.24×
10TransUnionTechnology & Electronics10.59×
11Abercrombie & FitchFashion & Accessoires6.83×
12H&MShopping4.75×
13ULTA BeautyBeauty & Wellness3.89×
14PoshmarkShopping3.67×
15Bank of AmericaBusiness & Career3.56×
16Target CorporationShopping2.89×
17The UPS StoreShopping2.68×
18Discount storesShopping2.65×
19Pizza HutFood & Beverages2.55×
20Shopping mallsShopping2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aeropostale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aeropostale audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.41×
IndulgenceJOY2.08×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aeropostale audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.40×
TraditionCONSERVATISM0.71×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Aeropostale's target market in United States?

Aeropostale's target market in United States covers an estimated 7,482,818 people, concentrated in California and Texas.

02

What is the gender split and age of Aeropostale customers?

80.4% of the Aeropostale audience are female, 19.6% are male, with an average age of 30.4 years.

03

Which brands do Aeropostale fans like most?

Aeropostale fans show strongest brand affinity for CheapOair (13.69×), Key Food (17.63×), and Bank of America (3.56×) over the country average.

04

Where do Aeropostale fans live in United States?

Aeropostale fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Aeropostale fans also like?

Beyond Aeropostale itself, the audience over-indexes on Key Food (17.63×), Bank of America (3.56×), Paperless Post (20×), and Target Corporation (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Aeropostale audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aeropostale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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