Back to School Audience in Germany
Back to School has an estimated audience of 941,590 people in Germany. 62.7% are female, 37.3% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Progressive rock, Enzkreis, Collectable, Matala, Crete.
The average Back to School fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Progressive rock, Enzkreis, with strongest over-indexing on Home construction (1.53× the country average). Demographically, the Back to School audience skews more female with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Back to School fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 42.6 |
| Estimated audience size | 941,590 |
Audience persona
The typical Back to School fan in Germany is more female, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 226,062 | 1.1× |
| Bayern | 181,977 | 1.2× |
| Baden-Württemberg | 142,966 | 1.11× |
| Hessen | 80,634 | 1.12× |
| Niedersachsen | 70,641 | 0.77× |
| Berlin | 50,740 | 1.21× |
| Rheinland-Pfalz | 40,943 | 0.87× |
| Sachsen | 36,503 | 0.79× |
| Schleswig-Holstein | 35,929 | 1.06× |
| Brandenburg | 30,023 | 1.03× |
| Hamburg | 25,063 | 1.18× |
| Thüringen | 18,032 | 0.75× |
| Sachsen-Anhalt | 16,196 | 0.66× |
| Mecklenburg-Vorpommern | 15,171 | 0.84× |
| Bremen | 12,428 | 1.54× |
| Saarland | 8,750 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 1.53× | Home & Garden |
| Progressive rock | 2.5× | Music & Radio |
| Enzkreis | 15× | Travel & Leisure |
| Collectable | 2.08× | Kids & Family |
| Matala, Crete | 11.91× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Friedrich Gulda | 16.45× | Music & Radio |
| santa eulalia | 12.95× | Travel & Leisure |
| Israel | 1.61× | Travel & Leisure |
| Inha University | 14.11× | Business & Career |
| Natural rubber | 1.74× | Cars & Mobility |
| Keeper (password manager) | 3.18× | Technology & Electronics |
| Ipekyol | 3× | Shopping |
| Hebe | 3.1× | Home & Garden |
| Gilbert Burns (fighter) | 9.64× | Sports |
| Bugatti Chiron | 3.3× | Cars & Mobility |
| Volvo V60 | 2.67× | Cars & Mobility |
| Hundertwasserhaus | 3.07× | Travel & Leisure |
| Mohamed Salah | 2.04× | Sports |
| Homesteading | 3.42× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 6.69 |
| Early Adopter Mentality | POWER | 1.94 |
| Sports Activity | POWER | 1.68 |
| Indulgence | JOY | 1.62 |
| Travelling | THRILL | 1.56 |
| Community Orientation | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.5% |
| Japan | 10.8% |
| Germany | 6.8% |
See Back to School audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Back to School have in Germany?
Back to School has an estimated audience of 941,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Back to School fans?
62.7% of Back to School fans are female, 37.3% are male, with an average age of 42.6 years.
Which brands do Back to School fans like most?
Back to School fans show strongest brand affinity for Home construction (1.53×), Progressive rock (2.5×), and Enzkreis (15×) over the country average.
Where do Back to School fans live in Germany?
Back to School fans in Germany are most concentrated in Nordrhein-Westfalen (reach 226,062), Bayern (reach 181,977), and Baden-Württemberg (reach 142,966). These three regions account for the largest share of the active audience.
What other brands do Back to School fans also like?
Beyond Back to School itself, the audience over-indexes on Progressive rock (2.5×), Enzkreis (15×), Collectable (2.08×), and Matala, Crete (11.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Back to School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.