Rascasse Audience Intelligence

Back to School Audience in Germany

A data profile of the people who buy, follow and care about Back to School in Germany — modelled from more than twelve digital signal sources. Back to School has an estimated audience of 941,590 people in Germany.

#3283among Topic in Germany#179in Kids & Family

The average Back to School fan in Germany is 42.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, Love Actually, Anne Hathaway, with strongest over-indexing on Telegram (17.31× the country average).

Demographically, the Back to School audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Back to School fan in Germany is more female, around 42.6 years old, with strong Individualism tendencies and a notable affinity for Telegram.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Back to School profile in Germany.

Audience size
942K
in Germany
Gender
62.7%♀
37.3% male
Age
42.6
average years
Country rank
#6890
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Back to School fans

62.7% are female, 37.3% are male, average age 42.6.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Back to School audience in Germany
MetricValue
Female62.7%
Male37.3%
Average age42.6
Estimated audience size941,590
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Back to School audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3923%
40-4921%
50+27%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Back to School audience comes from Germany.

Worldwide audience distribution share by country for Back to School
CountryShare
United States33.4%
Japan10.8%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Back to School audience in Germany is strongest.

Fig. 05

Top regions by affinity

Back to School fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.32×
02Bayern~200K1.15×
03Hamburg~20K1.11×
04Berlin~50K1.10×
05Hessen~80K1.09×
06Baden-Württemberg~100K1.07×
07Schleswig-Holstein~40K1.07×
08Nordrhein-Westfalen~200K1.06×
09Brandenburg~30K1.02×
10Rheinland-Pfalz~40K0.93×
11Mecklenburg-Vorpommern~20K0.91×
12Saarland~10K0.91×
13Thüringen~20K0.88×
14Sachsen~40K0.85×
15Sachsen-Anhalt~20K0.83×
16Niedersachsen~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Back to School, Germany
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Back to School audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Back to School audience
#·InterestCategoryAffinity×
01Wales national football teamSports35.81×
02State schoolKids & Family29.16×
03Love ActuallyMovies & TV28.86×
04Same-sex marriageKids & Family28.02×
05Climate engineeringBusiness & Career27.29×
06Tibetan BuddhismPolitics & Society24.45×
07World Economic ForumPolitics & Society23.49×
08Ramadan (calendar month)Politics & Society23.02×
09Scotland national football teamSports20.98×
10Sustainable businessBusiness & Career19.90×
11Anne HathawayMovies & TV19.83×
12International Olympic CommitteeSports19.57×
13TelegramInternet & Social Media17.31×
14TrelloInternet & Social Media15.39×
15Small Business AdministrationBusiness & Career15.18×
16New Year's EveHome & Garden14.04×
17SpVgg Greuther FürthSports11.56×
18FundraisingBusiness & Career9.98×
19Frauen-BundesligaSports9.37×
20HugendubelShopping6.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Back to School audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Back to School audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.20×
Early Adopter MentalityPOWER2.06×
Social Media UsageJOY1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Back to School audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Price SensitivityPREMIUM0.73×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Back to School have in Germany?

Back to School has an estimated audience of 941,590 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Back to School fans?

62.7% of Back to School fans are female, 37.3% are male, with an average age of 42.6 years.

03

Which brands do Back to School fans like most?

Back to School fans show strongest brand affinity for Telegram (17.31×), Love Actually (28.86×), and Anne Hathaway (19.83×) over the country average.

04

Where do Back to School fans live in Germany?

Back to School fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Back to School fans also like?

Beyond Back to School itself, the audience over-indexes on Love Actually (28.86×), Anne Hathaway (19.83×), Wales national football team (35.81×), and Ramadan (calendar month) (23.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Back to School audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Back to School. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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