Truck Paper Audience in United States

Truck Paper logo

Truck Paper has an estimated audience of 621,967 people in United States. 20.9% are female, 79.1% are male, average age 40.6. Top regions: Texas, California, Illinois. Top brand affinities: Estes Express Lines, TravelCenters of America, Volvo Trucks, Lavazza, Iveco.

The average Truck Paper fan in United States is 40.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Illinois. Top brand affinities include Estes Express Lines, TravelCenters of America, Volvo Trucks, with strongest over-indexing on Estes Express Lines (86.55× the country average). Demographically, the Truck Paper audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Truck Paper fans

Demographic split for Truck Paper audience in United States
MetricValue
Female20.9%
Male79.1%
Average age40.6
Estimated audience size621,967

Audience persona

The typical Truck Paper fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Estes Express Lines.

Top regions in United States

Top regions ranked by reach for Truck Paper in United States
RegionReachAffinity
Texas31,4770.59×
California28,6110.42×
Illinois19,6500.95×
Florida18,1620.43×
Pennsylvania16,8130.8×
Ohio16,3260.85×
Minnesota14,4431.62×
Iowa14,1082.75×
Wisconsin12,2271.31×
Missouri11,3221.13×
Indiana11,3171×
New York10,7830.31×
Nebraska10,6983.43×
North Carolina10,6970.57×
Georgia10,2650.54×
Michigan8,3670.51×
Tennessee7,6450.61×
Virginia7,5050.5×
Washington7,3320.59×
Kansas7,2811.49×
Kentucky6,7830.87×
Colorado6,7220.69×
Arizona6,2340.49×
New Jersey5,9150.37×
North Dakota5,8814.6×
Oklahoma5,5650.81×
South Dakota5,5193.84×
Alabama5,4230.62×
Louisiana5,1460.64×
South Carolina5,0600.54×
Idaho5,0401.62×
Montana4,7052.73×
Arkansas4,6810.91×
Utah4,1890.75×
Maryland4,0470.38×
Oregon4,0230.56×
Mississippi3,8150.74×
Massachusetts3,7800.31×
New Mexico2,6440.85×
Nevada2,5420.42×
West Virginia2,5060.87×
Wyoming2,4072.61×
Maine2,3371.05×
Connecticut2,3320.37×
New Hampshire1,2260.5×
Vermont9550.87×
Hawaii7170.27×
Alaska6540.49×
Delaware6340.37×
Rhode Island5150.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Truck Paper audience
BrandAffinityCategory
Estes Express Lines86.55×Cars & Mobility
TravelCenters of America35.03×Travel & Leisure
Volvo Trucks32.5×Cars & Mobility
Lavazza40.61×Food & Beverages
Iveco57.46×Cars & Mobility
AutoZone4.63×Cars & Mobility
Septic tank20.95×Home & Garden
Advance Auto Parts5.35×Cars & Mobility
Škoda Auto18.65×Cars & Mobility
Bachelor of Business Administration32.35×Business & Career
Villeroy & Boch29.02×Home & Garden
Diesel engine7.28×Cars & Mobility
Rest area22.82×Home & Garden
O'Reilly Auto Parts5.08×Cars & Mobility
Love's Travel Stops & Country Stores10.51×Shopping
Carcare7.5×Cars & Mobility
Flatbed truck13.6×Cars & Mobility
Roche Bobois20×Home & Garden
Tractor Supply Company4.93×Shopping
Lawn mower5.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Truck Paper audience
TraitClusterScore
PatriotismCONSERVATISM3.31
Quality AwarenessPREMIUM2.81
Family OrientationCONSERVATISM2.23
Convenience OrientationPREMIUM1.84
Need for SecurityCONSERVATISM1.58
Luxury OrientationPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Truck Paper
CountryShare
United States95.3%
Canada2.4%
Brazil0.6%

See Truck Paper audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Truck Paper have in United States?

Truck Paper has an estimated audience of 621,967 people in United States, concentrated in Texas and California.

What is the gender split and age of Truck Paper fans?

20.9% of Truck Paper fans are female, 79.1% are male, with an average age of 40.6 years.

Which brands do Truck Paper fans like most?

Truck Paper fans show strongest brand affinity for Estes Express Lines (86.55×), TravelCenters of America (35.03×), and Volvo Trucks (32.5×) over the country average.

Where do Truck Paper fans live in United States?

Truck Paper fans in United States are most concentrated in Texas (reach 31,477), California (reach 28,611), and Illinois (reach 19,650). These three regions account for the largest share of the active audience.

What other brands do Truck Paper fans also like?

Beyond Truck Paper itself, the audience over-indexes on TravelCenters of America (35.03×), Volvo Trucks (32.5×), Lavazza (40.61×), and Iveco (57.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Truck Paper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.