Seat belt Audience in United States

Seat belt logo

Seat belt has an estimated audience of 2,607,524 people in United States. 55.2% are female, 44.8% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Product design, Vocal harmony, Elsword, Historic site, Israel.

The average Seat belt fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Vocal harmony, Elsword, with strongest over-indexing on Product design (2.94× the country average). Demographically, the Seat belt audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Seat belt fans

Demographic split for Seat belt audience in United States
MetricValue
Female55.2%
Male44.8%
Average age41.7
Estimated audience size2,607,524

Audience persona

The typical Seat belt fan in United States is more female, around 41.7 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Seat belt in United States
RegionReachAffinity
California291,8171.02×
Texas234,2311.04×
Florida182,5321.03×
Ohio125,2911.56×
New York122,5120.84×
Georgia90,0911.12×
Pennsylvania84,8940.97×
Illinois84,0240.97×
North Carolina81,3451.04×
Michigan70,6441.04×
Virginia67,5381.06×
New Jersey62,7240.95×
Tennessee58,3231.12×
Indiana53,7051.13×
Arizona53,4581×
Washington50,6580.97×
Minnesota47,2201.26×
Missouri45,1251.07×
Maryland42,8350.96×
Massachusetts42,4110.83×
Alabama41,5241.14×
South Carolina40,3321.03×
Colorado39,2170.95×
Kentucky37,9691.16×
Wisconsin36,8930.94×
Louisiana36,7561.09×
Oklahoma32,1861.11×
Oregon29,8341×
Nevada26,3311.04×
Mississippi24,7791.15×
Iowa23,7101.1×
Arkansas23,6481.1×
Connecticut23,3330.89×
Utah23,0570.99×
Kansas22,2621.08×
West Virginia14,2791.18×
New Mexico12,8420.98×
Nebraska12,6650.97×
Idaho12,4380.95×
Hawaii11,3451.01×
New Hampshire8,6780.84×
Maine7,4890.8×
Montana6,3430.88×
Rhode Island6,2040.75×
Washington, District of Columbia6,1480.78×
North Dakota5,9271.11×
South Dakota5,4780.91×
Delaware5,3400.74×
Alaska4,4470.8×
Wyoming3,2770.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seat belt audience
BrandAffinityCategory
Product design2.94×Business & Career
Vocal harmony5.15×Music & Radio
Elsword17.25×Games
Historic site4.03×Arts & Culture
Israel1.94×Travel & Leisure
Hipster7.39×Politics & Society
Governor of Michigan5.01×Politics & Society
Grinch2.3×Movies & TV
Flash memory2.28×Technology & Electronics
Mathcore4.16×Music & Radio
Fairy godmother3.8×Literature
Goop2.68×Internet & Social Media
Telethon5.03×Movies & TV
Pro-Ject1.89×Music & Radio
Jeep Wagoneer2.64×Cars & Mobility
TV Fanatic4.6×Movies & TV
Home staging2.23×Home & Garden
Captain America (1990 film)1.87×Movies & TV
Hibachi3.13×Food & Beverages
Hayward, California4.17×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seat belt audience
TraitClusterScore
ExtroversionTHRILL1.34
Need for SecurityCONSERVATISM1.31
Family OrientationCONSERVATISM1.26
PatriotismCONSERVATISM1.18
Community OrientationOPEN1.14
CreativityOPEN1.08

Worldwide distribution

Worldwide audience distribution share by country for Seat belt
CountryShare
United States23.3%
Taiwan5.8%
United Kingdom5.1%

See Seat belt audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Seat belt have in United States?

Seat belt has an estimated audience of 2,607,524 people in United States, concentrated in California and Texas.

What is the gender split and age of Seat belt fans?

55.2% of Seat belt fans are female, 44.8% are male, with an average age of 41.7 years.

Which brands do Seat belt fans like most?

Seat belt fans show strongest brand affinity for Product design (2.94×), Vocal harmony (5.15×), and Elsword (17.25×) over the country average.

Where do Seat belt fans live in United States?

Seat belt fans in United States are most concentrated in California (reach 291,817), Texas (reach 234,231), and Florida (reach 182,532). These three regions account for the largest share of the active audience.

What other brands do Seat belt fans also like?

Beyond Seat belt itself, the audience over-indexes on Vocal harmony (5.15×), Elsword (17.25×), Historic site (4.03×), and Israel (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seat belt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.