Rascasse Audience Intelligence

Seat belt Audience in Germany

A data profile of the people who buy, follow and care about Seat belt in Germany — modelled from more than twelve digital signal sources. Seat belt has an estimated audience of 434,965 people in Germany.

#5029among Topic in Germany#601in Cars & Mobility

The average Seat belt fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Google Maps, Toyota Land Cruiser, Motorcycle helmet, with strongest over-indexing on Google Maps (6.05× the country average).

Demographically, the Seat belt audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Seat belt fan in Germany is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seat belt profile in Germany.

Audience size
435K
in Germany
Gender
42.7%♀
57.3% male
Age
38.5
average years
Country rank
#13107
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seat belt fans

42.7% are female, 57.3% are male, average age 38.5.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Seat belt audience in Germany
MetricValue
Female42.7%
Male57.3%
Average age38.5
Estimated audience size434,965
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Seat belt audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3923%
40-4922%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Seat belt audience comes from Germany.

Worldwide audience distribution share by country for Seat belt
CountryShare
United States23.3%
Taiwan5.7%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seat belt audience in Germany is strongest.

Fig. 05

Top regions by affinity

Seat belt fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.22×
02Nordrhein-Westfalen~100K1.09×
03Rheinland-Pfalz~20K1.08×
04Hessen~40K1.07×
05Bayern~70K1.06×
06Niedersachsen~40K1.06×
07Saarland~6K1.06×
08Bremen~4K1.05×
09Hamburg~10K1.01×
10Sachsen-Anhalt~10K0.94×
11Sachsen~20K0.93×
12Berlin~20K0.93×
13Brandenburg~10K0.93×
14Schleswig-Holstein~10K0.92×
15Thüringen~10K0.91×
16Mecklenburg-Vorpommern~7K0.87×
Fig. 06

Affinity by region

Affinity by region — Seat belt, Germany
0.87×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seat belt audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seat belt audience
#·InterestCategoryAffinity×
01O'Reilly Auto PartsCars & Mobility75.06×
02Toyota Land CruiserCars & Mobility19.93×
03Self storageHome & Garden19.93×
04Toyota HiluxCars & Mobility19.93×
05Frank Lloyd WrightHome & Garden19.93×
06Baby BuggyKids & Family14.55×
07Mini CountrymanCars & Mobility13.54×
08Toyota RAV4Cars & Mobility12.89×
09BMW X6Cars & Mobility10.49×
10Motorcycle helmetCars & Mobility10.30×
11Fiat 500Cars & Mobility9.96×
12Heath LedgerMovies & TV9.91×
13Tesla Model XCars & Mobility9.26×
14Dacia DusterCars & Mobility8.55×
15Google MapsInternet & Social Media6.05×
16Motor oilCars & Mobility6.04×
17RefrigeratorHome & Garden5.30×
18Automobile repair shopCars & Mobility4.19×
19HVACHome & Garden4.06×
20Solar energyHome & Garden3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seat belt audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seat belt audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.73×
Quality AwarenessPREMIUM1.69×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seat belt audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Healthy LifestyleBALANCE0.83×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seat belt have in Germany?

Seat belt has an estimated audience of 434,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Seat belt fans?

42.7% of Seat belt fans are female, 57.3% are male, with an average age of 38.5 years.

03

Which brands do Seat belt fans like most?

Seat belt fans show strongest brand affinity for Google Maps (6.05×), Toyota Land Cruiser (19.93×), and Motorcycle helmet (10.3×) over the country average.

04

Where do Seat belt fans live in Germany?

Seat belt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Seat belt fans also like?

Beyond Seat belt itself, the audience over-indexes on Toyota Land Cruiser (19.93×), Motorcycle helmet (10.3×), Self storage (19.93×), and Toyota Hilux (19.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Seat belt audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Seat belt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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