Seat belt Audience in Germany
Seat belt has an estimated audience of 434,965 people in Germany. 42.7% are female, 57.3% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Golem, Gil Ofarim, Life of Pi, Cocktail, Elote.
The average Seat belt fan in Germany is 38.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Golem, Gil Ofarim, Life of Pi, with strongest over-indexing on Golem (4.23× the country average). Demographically, the Seat belt audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Seat belt fans
| Metric | Value |
|---|---|
| Female | 42.7% |
| Male | 57.3% |
| Average age | 38.5 |
| Estimated audience size | 434,965 |
Audience persona
The typical Seat belt fan in Germany is more male, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Golem.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,534 | 1.14× |
| Bayern | 78,719 | 1.13× |
| Baden-Württemberg | 76,211 | 1.28× |
| Niedersachsen | 47,439 | 1.12× |
| Hessen | 34,570 | 1.04× |
| Rheinland-Pfalz | 24,222 | 1.11× |
| Sachsen | 19,496 | 0.91× |
| Berlin | 18,515 | 0.95× |
| Schleswig-Holstein | 14,652 | 0.94× |
| Brandenburg | 12,393 | 0.92× |
| Hamburg | 10,452 | 1.06× |
| Sachsen-Anhalt | 10,206 | 0.91× |
| Thüringen | 8,961 | 0.81× |
| Mecklenburg-Vorpommern | 5,984 | 0.72× |
| Saarland | 5,257 | 0.98× |
| Bremen | 3,598 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golem | 4.23× | Technology & Electronics |
| Gil Ofarim | 1.65× | Music & Radio |
| Life of Pi | 8.65× | Movies & TV |
| Cocktail | 1.5× | Food & Beverages |
| Elote | 19.93× | Food & Beverages |
| Equinix | 10.48× | Business & Career |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Fairy Tail Anime | 24.79× | Movies & TV |
| Groningen | 5.61× | Travel & Leisure |
| TVP Info | 6.96× | Movies & TV |
| Centurion (film) | 4.27× | Movies & TV |
| Corfu (regional unit) | 2.46× | Travel & Leisure |
| Leverage (TV series) | 4.68× | Movies & TV |
| Isabel Pantoja | 17.33× | Music & Radio |
| I-Witness | 7.73× | Movies & TV |
| Natural rubber | 1.62× | Cars & Mobility |
| Video izle | 2.15× | |
| Universal suffrage | 14.1× | Politics & Society |
| MK | 1.81× | Music & Radio |
| Hundertwasserhaus | 3.37× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| Price Sensitivity | PREMIUM | 1.45 |
| Quality Awareness | PREMIUM | 1.44 |
| Luxury Orientation | PREMIUM | 1.37 |
| Individualism | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| Taiwan | 5.8% |
| United Kingdom | 5.1% |
See Seat belt audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Seat belt have in Germany?
Seat belt has an estimated audience of 434,965 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Seat belt fans?
42.7% of Seat belt fans are female, 57.3% are male, with an average age of 38.5 years.
Which brands do Seat belt fans like most?
Seat belt fans show strongest brand affinity for Golem (4.23×), Gil Ofarim (1.65×), and Life of Pi (8.65×) over the country average.
Where do Seat belt fans live in Germany?
Seat belt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,534), Bayern (reach 78,719), and Baden-Württemberg (reach 76,211). These three regions account for the largest share of the active audience.
What other brands do Seat belt fans also like?
Beyond Seat belt itself, the audience over-indexes on Gil Ofarim (1.65×), Life of Pi (8.65×), Cocktail (1.5×), and Elote (19.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Seat belt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.