Lubrication Audience in United States

Lubrication logo

Lubrication has an estimated audience of 1,554,240 people in United States. 14.0% are female, 86.0% are male, average age 46.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Urban Outfitters.

The average Lubrication fan in United States is 46.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Lubrication audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Lubrication fans

Demographic split for Lubrication audience in United States
MetricValue
Female14.0%
Male86.0%
Average age46.2
Estimated audience size1,554,240

Audience persona

The typical Lubrication fan in United States is more male, around 46.2 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Lubrication in United States
RegionReachAffinity
California249,9041.46×
Texas186,9721.4×
Florida126,5071.2×
New York126,1571.45×
Georgia68,2521.43×
Illinois61,0251.18×
Pennsylvania52,5511×
North Carolina52,2691.12×
New Jersey48,2981.22×
Ohio42,5020.89×
Virginia40,5501.07×
Michigan39,7520.98×
Maryland33,9511.27×
Washington32,1051.03×
Tennessee32,0711.03×
Arizona32,0471.01×
Massachusetts30,2340.99×
Indiana29,4231.04×
Louisiana27,8701.39×
Alabama25,9041.19×
South Carolina25,3411.08×
Missouri23,3270.93×
Minnesota21,2200.95×
Wisconsin19,5750.84×
Colorado19,3210.79×
Mississippi19,2641.5×
Kentucky19,1040.98×
Nevada17,5291.17×
Oklahoma17,3851.01×
Oregon15,8760.89×
Connecticut15,2010.98×
Arkansas14,6691.15×
Utah11,2770.81×
Kansas10,9910.9×
Iowa10,9400.85×
Hawaii7,6091.14×
New Mexico6,9230.89×
Nebraska6,8970.88×
Idaho5,8670.75×
West Virginia5,1990.72×
Washington, District of Columbia4,8141.03×
New Hampshire4,4100.72×
Delaware4,3351.01×
Rhode Island4,2280.85×
Maine3,7050.67×
Montana2,8140.65×
Alaska2,7280.82×
South Dakota2,7110.75×
North Dakota2,5430.8×
Vermont1,4460.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lubrication audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Urban Outfitters1.62×Shopping
Eurail16.57×Cars & Mobility
Unique Gifts1.54×Shopping
Parral, Chihuahua9.01×Travel & Leisure
Birthday Gifts1.61×Kids & Family
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
ABC 7 Chicago1.82×Movies & TV
WESH2.07×Movies & TV
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.79×Food & Beverages
Certified diabetes educator5.22×Business & Career
Holly Hagan17.22×Movies & TV
Ezekiel Elliott2.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lubrication audience
TraitClusterScore
Quality AwarenessPREMIUM2.22
DIY MentalityTHRILL1.92
IndividualismJOY1.46
Career OrientationPOWER1.38
Need for SecurityCONSERVATISM1.38
PatriotismCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Lubrication
CountryShare
United States36.3%
India9.3%
Malaysia7.1%

See Lubrication audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Lubrication have in United States?

Lubrication has an estimated audience of 1,554,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Lubrication fans?

14.0% of Lubrication fans are female, 86.0% are male, with an average age of 46.2 years.

Which brands do Lubrication fans like most?

Lubrication fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Lubrication fans live in United States?

Lubrication fans in United States are most concentrated in California (reach 249,904), Texas (reach 186,972), and Florida (reach 126,507). These three regions account for the largest share of the active audience.

What other brands do Lubrication fans also like?

Beyond Lubrication itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), The Historian (16.48×), and Urban Outfitters (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lubrication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.