Oil Audience in Germany
Oil has an estimated audience of 675,749 people in Germany. 47.7% are female, 52.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cobh, Keukenhof, Iva Zanicchi, Pillow, Unique Gifts.
The average Oil fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cobh, Keukenhof, Iva Zanicchi, with strongest over-indexing on Cobh (45.29× the country average). Demographically, the Oil audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Oil fans
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 39.3 |
| Estimated audience size | 675,749 |
Audience persona
The typical Oil fan in Germany is balanced, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for Cobh.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 164,836 | 1.11× |
| Bayern | 80,188 | 0.74× |
| Baden-Württemberg | 74,009 | 0.8× |
| Hessen | 68,053 | 1.32× |
| Niedersachsen | 59,955 | 0.91× |
| Rheinland-Pfalz | 36,824 | 1.09× |
| Schleswig-Holstein | 33,412 | 1.38× |
| Berlin | 29,388 | 0.97× |
| Sachsen | 24,469 | 0.74× |
| Hamburg | 22,691 | 1.49× |
| Thüringen | 15,324 | 0.89× |
| Mecklenburg-Vorpommern | 15,182 | 1.18× |
| Brandenburg | 11,935 | 0.57× |
| Sachsen-Anhalt | 11,430 | 0.65× |
| Saarland | 8,199 | 0.99× |
| Bremen | 6,765 | 1.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cobh | 45.29× | Travel & Leisure |
| Keukenhof | 16.14× | Travel & Leisure |
| Iva Zanicchi | 20× | Politics & Society |
| Pillow | 1.96× | Home & Garden |
| Unique Gifts | 1.69× | Shopping |
| Gush Katif | 20× | Travel & Leisure |
| Christmas Gift | 1.63× | Kids & Family |
| Hundertwasserhaus | 5.23× | Travel & Leisure |
| Birthday Gifts | 1.55× | Kids & Family |
| Tifo | 5.72× | Sports |
| MK | 2.2× | Music & Radio |
| Samanyolu Haber | 3.32× | Movies & TV |
| Icon (magazine) | 1.8× | Arts & Culture |
| Video izle | 2.32× | |
| The Equalizer | 3.4× | Movies & TV |
| South Asian cuisine | 4.72× | Food & Beverages |
| Corfu (regional unit) | 1.93× | Travel & Leisure |
| Home Delivery | 1.67× | Food & Beverages |
| Fast Five | 2.97× | Movies & TV |
| Alaska | 2.05× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.5 |
| Quality Awareness | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.45 |
| Design Affinity | PREMIUM | 1.44 |
| Indulgence | JOY | 1.42 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Taiwan | 5.6% |
| India | 5.3% |
See Oil audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Oil have in Germany?
Oil has an estimated audience of 675,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oil fans?
47.7% of Oil fans are female, 52.3% are male, with an average age of 39.3 years.
Which brands do Oil fans like most?
Oil fans show strongest brand affinity for Cobh (45.29×), Keukenhof (16.14×), and Iva Zanicchi (20×) over the country average.
Where do Oil fans live in Germany?
Oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 164,836), Bayern (reach 80,188), and Baden-Württemberg (reach 74,009). These three regions account for the largest share of the active audience.
What other brands do Oil fans also like?
Beyond Oil itself, the audience over-indexes on Keukenhof (16.14×), Iva Zanicchi (20×), Pillow (1.96×), and Unique Gifts (1.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.