Oil Audience in Germany
A data profile of the people who buy, follow and care about Oil in Germany — modelled from more than twelve digital signal sources. Oil has an estimated audience of 675,749 people in Germany.
The average Oil fan in Germany is 39.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Motor oil, 1. FC Magdeburg, Castrol, with strongest over-indexing on Motor oil (58.05× the country average).
Demographically, the Oil audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Oil fan in Germany is balanced, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Motor oil.
At a glance
The key figures that characterise the Oil profile in Germany.
Search interest · 12-month trend
Demographics of Oil fans
47.7% are female, 52.3% are male, average age 39.3.
Gender split
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 39.3 |
| Estimated audience size | 675,749 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Oil audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.3% |
| Taiwan | 5.6% |
| India | 5.3% |
Geography
Where the Oil audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.43× | |
| 02 | Schleswig-Holstein | ~30K | 1.34× | |
| 03 | Thüringen | ~20K | 1.24× | |
| 04 | Hessen | ~60K | 1.20× | |
| 05 | Rheinland-Pfalz | ~40K | 1.19× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.11× | |
| 07 | Bremen | ~6K | 1.10× | |
| 08 | Saarland | ~9K | 1.06× | |
| 09 | Nordrhein-Westfalen | ~200K | 1.05× | |
| 10 | Berlin | ~30K | 0.93× | |
| 11 | Niedersachsen | ~60K | 0.87× | |
| 12 | Baden-Württemberg | ~70K | 0.77× | |
| 13 | Bayern | ~80K | 0.75× | |
| 14 | Sachsen-Anhalt | ~10K | 0.74× | |
| 15 | Sachsen | ~20K | 0.73× | |
| 16 | Brandenburg | ~10K | 0.64× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Oil audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motor oil | Cars & Mobility | 58.05× | ||
| 02 | Castrol | Cars & Mobility | 50.30× | ||
| 03 | 1. FC Magdeburg | Sports | 20.00× | ||
| 04 | FIVB Volleyball Women's World Championship | Sports | 20.00× | ||
| 05 | MT Melsungen | Sports | 18.77× | ||
| 06 | UEFA Women's Championship | Sports | 14.48× | ||
| 07 | Lubricant | Home & Garden | 8.07× | ||
| 08 | Sandra Bullock | Movies & TV | 5.60× | ||
| 09 | Ryan Gosling | Movies & TV | 5.51× | ||
| 10 | Max Verstappen | Sports | 4.62× | ||
| 11 | Holstein Kiel | Sports | 4.59× | ||
| 12 | Solar energy | Home & Garden | 3.07× | ||
| 13 | Efficient energy use | Technology & Electronics | 3.04× | ||
| 14 | F.C. Hansa Rostock | Sports | 2.99× | ||
| 15 | Transfermarkt | Sports | 2.48× | ||
| 16 | Aral AG | Cars & Mobility | 2.38× | ||
| 17 | Tagesschau | Movies & TV | 2.27× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.78× | ||
| 19 | Netto Marken-Discount | Shopping | 1.72× | ||
| 20 | Nature | Home & Garden | 1.61× |
Personality of the Oil audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.23× | |
| Need for Security | CONSERVATISM | 1.68× | |
| Convenience Orientation | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.74× | |
| Sports Activity | POWER | 0.77× | |
| Creativity | OPEN | 0.85× |
Frequently asked questions
How many fans does Oil have in Germany?
Oil has an estimated audience of 675,749 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oil fans?
47.7% of Oil fans are female, 52.3% are male, with an average age of 39.3 years.
Which brands do Oil fans like most?
Oil fans show strongest brand affinity for Motor oil (58.05×), 1. FC Magdeburg (20×), and Castrol (50.3×) over the country average.
Where do Oil fans live in Germany?
Oil fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do Oil fans also like?
Beyond Oil itself, the audience over-indexes on 1. FC Magdeburg (20×), Castrol (50.3×), Tagesschau (2.27×), and MT Melsungen (18.77×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Oil audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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