Oil Audience in United States

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Oil has an estimated audience of 11,301,830 people in United States. 65.9% are female, 34.1% are male, average age 43.1. Top regions: Texas, California, New York. Top brand affinities: Keene, New Hampshire, Governor of Michigan, Goop, headspace, Wok.

The average Oil fan in United States is 43.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Keene, New Hampshire, Governor of Michigan, Goop, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Oil audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Oil fans

Demographic split for Oil audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.1
Estimated audience size11,301,830

Audience persona

The typical Oil fan in United States is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Oil in United States
RegionReachAffinity
Texas1,311,6051.35×
California1,143,3460.92×
New York1,102,0401.74×
Florida789,5281.03×
Pennsylvania390,2291.03×
Ohio352,5041.01×
Georgia351,0701.01×
North Carolina344,3751.01×
Illinois338,1360.9×
Virginia285,3811.04×
Michigan279,1060.94×
New Jersey264,7880.92×
Arizona230,3671×
Washington211,7270.93×
Tennessee205,1000.9×
Massachusetts203,7870.92×
Indiana201,3450.98×
Oklahoma176,6121.41×
Alabama169,8391.08×
South Carolina168,9390.99×
Maryland168,5170.87×
Missouri161,5470.89×
Louisiana155,9021.07×
Colorado155,4520.87×
Minnesota142,0820.88×
Wisconsin141,5050.83×
Kentucky120,2690.85×
Connecticut117,2561.03×
Oregon109,3030.84×
Kansas100,9391.13×
Mississippi95,1861.02×
Arkansas93,2921×
Nevada85,9010.79×
Utah84,6730.84×
Iowa84,1090.9×
Idaho60,0791.06×
Nebraska54,9950.97×
New Mexico54,5810.96×
New Hampshire51,1821.15×
Hawaii46,8680.96×
West Virginia46,7670.89×
Maine39,5900.98×
North Dakota38,9661.68×
Montana30,8590.98×
Rhode Island30,6910.85×
Washington, District of Columbia27,7830.82×
Wyoming26,4431.58×
Delaware24,6510.79×
South Dakota22,1950.85×
Alaska21,3510.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oil audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Governor of Michigan15.89×Politics & Society
Goop11.13×Internet & Social Media
headspace16.39×Health
Wok10.38×Food & Beverages
Cherish (group)16.69×Music & Radio
Hibachi12×Food & Beverages
Grace Slick12.74×Music & Radio
Google Home9.39×Technology & Electronics
Grinch5.69×Movies & TV
Vocal harmony6.24×Music & Radio
Fairy godmother9.12×Literature
Hipster11.5×Politics & Society
El Paso County, Colorado14.24×Travel & Leisure
La Jolla9.48×Travel & Leisure
Ira Glass17.71×Music & Radio
TV Fanatic10.17×Movies & TV
Hardik Pandya13.81×Sports
No Escape (1994 film)10.15×Movies & TV
Kikar HaShabbat14.43×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oil audience
TraitClusterScore
Quality AwarenessPREMIUM1.31
Price SensitivityPREMIUM1.22
IndulgenceJOY1.19
CreativityOPEN1.18
Career OrientationPOWER1.17
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Oil
CountryShare
United States21.3%
Taiwan5.6%
India5.3%

See Oil audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Oil have in United States?

Oil has an estimated audience of 11,301,830 people in United States, concentrated in Texas and California.

What is the gender split and age of Oil fans?

65.9% of Oil fans are female, 34.1% are male, with an average age of 43.1 years.

Which brands do Oil fans like most?

Oil fans show strongest brand affinity for Keene, New Hampshire (675×), Governor of Michigan (15.89×), and Goop (11.13×) over the country average.

Where do Oil fans live in United States?

Oil fans in United States are most concentrated in Texas (reach 1,311,605), California (reach 1,143,346), and New York (reach 1,102,040). These three regions account for the largest share of the active audience.

What other brands do Oil fans also like?

Beyond Oil itself, the audience over-indexes on Governor of Michigan (15.89×), Goop (11.13×), headspace (16.39×), and Wok (10.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.