Rascasse Audience Intelligence

Oil Audience in United States

A data profile of the people who buy, follow and care about Oil in United States — modelled from more than twelve digital signal sources. Oil has an estimated audience of 11,301,830 people in United States.

#2074among Topic in United States#123in Cars & Mobility

The average Oil fan in United States is 43.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Organic food, Fragrances, Pharmacy, with strongest over-indexing on Organic food (1.67× the country average).

Demographically, the Oil audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oil fan in United States is more female, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Organic food.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oil profile in United States.

Audience size
11.3M
in United States
Gender
65.9%♀
34.1% male
Age
43.1
average years
Country rank
#3172
Topic in United States
Fig. 01

Search interest · 12-month trend

+77%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oil fans

65.9% are female, 34.1% are male, average age 43.1.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Oil audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.1
Estimated audience size11,301,830
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Oil audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4925%
50+28%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Oil audience comes from United States.

Worldwide audience distribution share by country for Oil
CountryShare
United States21.3%
Taiwan5.6%
India5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Oil fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~40K1.72×
02Wyoming~30K1.56×
03Oklahoma~200K1.36×
04New York~800K1.33×
05Texas~1.5M1.29×
06Kansas~100K1.21×
07Connecticut~100K1.15×
08New Hampshire~50K1.13×
09Louisiana~200K1.08×
10Idaho~60K1.06×
11Montana~30K1.06×
12Maine~40K1.05×
13Virginia~300K1.04×
14Pennsylvania~400K1.03×
15Alaska~20K1.02×
16Georgia~400K1.01×
17Alabama~200K1.01×
18South Dakota~30K0.98×
19North Carolina~300K0.97×
20South Carolina~200K0.97×
21New Mexico~60K0.97×
22Florida~700K0.96×
23Ohio~300K0.95×
24Arizona~200K0.95×
25Indiana~200K0.95×
26Colorado~200K0.95×
27Mississippi~90K0.95×
28Arkansas~90K0.95×
29Nebraska~50K0.95×
30New Jersey~300K0.94×
31Massachusetts~200K0.94×
32Rhode Island~30K0.94×
33Michigan~300K0.93×
34Washington~200K0.93×
35California~1M0.92×
36Minnesota~100K0.92×
37Missouri~200K0.91×
38Hawaii~40K0.91×
39Illinois~300K0.90×
40Oregon~100K0.90×
41Iowa~80K0.90×
42West Virginia~50K0.90×
43Wisconsin~200K0.89×
44Tennessee~200K0.86×
45Kentucky~100K0.86×
46Maryland~200K0.85×
47Utah~90K0.84×
48Washington, District of Columbia~30K0.83×
49Delaware~30K0.83×
50Nevada~90K0.80×
Fig. 06

Affinity by region

Affinity by region — Oil, United States
0.80×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oil audience
#·InterestCategoryAffinity×
01Life extensionHealth2.73×
02Essential oilHome & Garden2.71×
03Non-alcoholic beverageFood & Beverages2.45×
04Paleolithic dietHealth2.30×
05Microwave ovenHome & Garden2.28×
06MoisturizerHome & Garden2.24×
07QVCMovies & TV2.15×
08PharmacyBusiness & Career1.98×
09Hair conditionerBeauty & Wellness1.92×
10KitchenwareHome & Garden1.88×
11Discount storesShopping1.79×
12Ace HardwareHome & Garden1.74×
13Real propertyHome & Garden1.72×
14MassageHealth1.71×
15Charitable organizationPolitics & Society1.70×
16O'Reilly Auto PartsCars & Mobility1.68×
17Organic foodFood & Beverages1.67×
18FragrancesBeauty & Wellness1.67×
19GeneticsKids & Family1.61×
20Hardware storeHome & Garden1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oil audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.58×
IndulgenceJOY1.46×
Quality AwarenessPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oil audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.78×
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oil have in United States?

Oil has an estimated audience of 11,301,830 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Oil fans?

65.9% of Oil fans are female, 34.1% are male, with an average age of 43.1 years.

03

Which brands do Oil fans like most?

Oil fans show strongest brand affinity for Organic food (1.67×), Fragrances (1.67×), and Pharmacy (1.98×) over the country average.

04

Where do Oil fans live in United States?

Oil fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1M), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Oil fans also like?

Beyond Oil itself, the audience over-indexes on Fragrances (1.67×), Pharmacy (1.98×), Moisturizer (2.24×), and Essential oil (2.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Oil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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