Oil Audience in United States

Oil has an estimated audience of 11,301,830 people in United States. 65.9% are female, 34.1% are male, average age 43.1. Top regions: Texas, California, New York. Top brand affinities: Finnair, Capital One, Google Maps, CarGurus, Indeed.com.

The average Oil fan in United States is 43.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (675× the country average). Demographically, the Oil audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Oil fans

Demographic split for Oil audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.1
Estimated audience size11,301,830

Audience persona

The typical Oil fan in United States is more female, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Oil in United States
RegionReachAffinity
Texas1,311,6051.35×
California1,143,3460.92×
New York1,102,0401.74×
Florida789,5281.03×
Pennsylvania390,2291.03×
Ohio352,5041.01×
Georgia351,0701.01×
North Carolina344,3751.01×
Illinois338,1360.9×
Virginia285,3811.04×
Michigan279,1060.94×
New Jersey264,7880.92×
Arizona230,3671×
Washington211,7270.93×
Tennessee205,1000.9×
Massachusetts203,7870.92×
Indiana201,3450.98×
Oklahoma176,6121.41×
Alabama169,8391.08×
South Carolina168,9390.99×
Maryland168,5170.87×
Missouri161,5470.89×
Louisiana155,9021.07×
Colorado155,4520.87×
Minnesota142,0820.88×
Wisconsin141,5050.83×
Kentucky120,2690.85×
Connecticut117,2561.03×
Oregon109,3030.84×
Kansas100,9391.13×
Mississippi95,1861.02×
Arkansas93,2921×
Nevada85,9010.79×
Utah84,6730.84×
Iowa84,1090.9×
Idaho60,0791.06×
Nebraska54,9950.97×
New Mexico54,5810.96×
New Hampshire51,1821.15×
Hawaii46,8680.96×
West Virginia46,7670.89×
Maine39,5900.98×
North Dakota38,9661.68×
Montana30,8590.98×
Rhode Island30,6910.85×
Washington, District of Columbia27,7830.82×
Wyoming26,4431.58×
Delaware24,6510.79×
South Dakota22,1950.85×
Alaska21,3510.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oil audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Capital One16.56×Business & Career
Google Maps13.19×Internet & Social Media
CarGurus16.81×Cars & Mobility
Indeed.com10.54×Business & Career
DeviantArt15.86×Internet & Social Media
Circle K15.21×Shopping
AccuWeather13.88×Home & Garden
Khan Academy17.25×Business & Career
Diane Keaton12.7×Movies & TV
Kendra Scott20.27×Fashion & Accessoires
Beetlejuice8.9×Movies & TV
Enterprise Rent-A-Car10.31×Cars & Mobility
Bruce Willis12.05×Movies & TV
Billy Bob Thornton14.32×Movies & TV
Google News9.52×News
Saturn (store)33.66×Shopping
Aaron Rodgers9.95×Sports
ICloud14.13×Technology & Electronics
Demi Moore13.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oil audience
TraitClusterScore
Quality AwarenessPREMIUM1.31
Price SensitivityPREMIUM1.22
IndulgenceJOY1.19
CreativityOPEN1.18
Career OrientationPOWER1.17
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Oil
CountryShare
United States21.3%
Taiwan5.6%
India5.3%

See Oil audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Oil have in United States?

Oil has an estimated audience of 11,301,830 people in United States, concentrated in Texas and California.

What is the gender split and age of Oil fans?

65.9% of Oil fans are female, 34.1% are male, with an average age of 43.1 years.

Which brands do Oil fans like most?

Oil fans show strongest brand affinity for Finnair (675×), Capital One (16.56×), and Google Maps (13.19×) over the country average.

Where do Oil fans live in United States?

Oil fans in United States are most concentrated in Texas (reach 1,311,605), California (reach 1,143,346), and New York (reach 1,102,040). These three regions account for the largest share of the active audience.

What other brands do Oil fans also like?

Beyond Oil itself, the audience over-indexes on Capital One (16.56×), Google Maps (13.19×), CarGurus (16.81×), and Indeed.com (10.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.