A data profile of the people who buy, follow and care about Drinking water in India — modelled from more than twelve digital signal sources. Drinking water has an estimated audience of 3,653,162 people in India.
Drinking water has an estimated audience of 3,653,162 people in India. 30.7% are female, 69.3% are male, average age 32.3. Top brand affinities: Water purification, Water filter, Bottled water, Innovation, Embroidery.
Top brand affinities include Water purification, Water filter, Bottled water, with strongest over-indexing on Water purification (7.11× the country average).
Demographically, the Drinking water audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Drinking water fan in India is more male, around 32.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Water purification.
The key figures that characterise the Drinking water profile in India.
30.7% are female, 69.3% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 32.3 |
| Estimated audience size | 3,653,162 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Drinking water audience comes from India.
| Country | Share |
|---|---|
| United States | 26.1% |
| United Kingdom | 6.2% |
| India | 4.0% |
The strongest cross-interests of the Drinking water audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bottled water | Food & Beverages | 7.63× | ||
| 02 | Water filter | Food & Beverages | 7.15× | ||
| 03 | Water purification | Food & Beverages | 7.11× | ||
| 04 | PAW Patrol | Movies & TV | 5.96× | ||
| 05 | Ryan Gosling | Movies & TV | 3.25× | ||
| 06 | Sustainable energy | Home & Garden | 2.86× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.75× | ||
| 08 | Max Verstappen | Sports | 2.65× | ||
| 09 | Sweepstakes | Games | 2.39× | ||
| 10 | Plumbing | Home & Garden | 2.36× | ||
| 11 | Renewable energy | Business & Career | 2.29× | ||
| 12 | Sewing machine | Home & Garden | 2.13× | ||
| 13 | Crochet | Home & Garden | 2.13× | ||
| 14 | Sugar substitute | Food & Beverages | 2.13× | ||
| 15 | Google News | News | 2.03× | ||
| 16 | Innovation | Business & Career | 1.82× | ||
| 17 | Microwave oven | Home & Garden | 1.80× | ||
| 18 | Soft drinks | Food & Beverages | 1.67× | ||
| 19 | Sewing | Home & Garden | 1.67× | ||
| 20 | Embroidery | Home & Garden | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.23× | |
| Indulgence | JOY | 1.78× | |
| Quality Awareness | PREMIUM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Price Sensitivity | PREMIUM | 0.64× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Drinking water. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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