Rascasse Audience Intelligence

The Guardian (novel) Audience in United Kingdom

A data profile of the people who buy, follow and care about The Guardian (novel) in United Kingdom — modelled from more than twelve digital signal sources. The Guardian (novel) has an estimated audience of 17,716,388 people in United Kingdom.

The Guardian (novel) has an estimated audience of 17,716,388 people in United Kingdom. Top regions: England, South East, East of England.

The audience is concentrated in England, South East, East of England.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Guardian (novel) profile in United Kingdom.

Audience size
17.7M
in United Kingdom
Country rank
#151
Book / Manga / Comic in United Kingdom
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Guardian (novel) fans

Fig. 02

Gender split

Demographic split for The Guardian (novel) audience in United Kingdom
MetricValue
Estimated audience size17,716,388
Fig. 04

Worldwide distribution

31.7%

of the worldwide The Guardian (novel) audience comes from United Kingdom.

Worldwide audience distribution share by country for The Guardian (novel)
CountryShare
United Kingdom31.7%
United States19.3%
Australia7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Guardian (novel) audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

The Guardian (novel) fans by region: top regions in United Kingdom
#RegionReachAffinity×
01England~14M2.22×
02Yorkshire and the Humber~2M1.31×
03East of England~2M1.17×
04North East~900K1.17×
05South East~3M1.14×
06West Midlands~800K1.05×
07South West~1.5M0.95×
08Scotland~1M0.68×
09East Midlands~900K0.67×
10Northern Ireland~300K0.57×
11North West~1M0.55×
12Wales~600K0.53×
Appendix

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How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for The Guardian (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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