A data profile of the people who buy, follow and care about The Guardian (novel) in United Kingdom — modelled from more than twelve digital signal sources. The Guardian (novel) has an estimated audience of 17,716,388 people in United Kingdom.
The Guardian (novel) has an estimated audience of 17,716,388 people in United Kingdom. Top regions: England, South East, East of England.
The audience is concentrated in England, South East, East of England.
The key figures that characterise the The Guardian (novel) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 17,716,388 |
of the worldwide The Guardian (novel) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 31.7% |
| United States | 19.3% |
| Australia | 7.7% |
Where the The Guardian (novel) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~14M | 2.22× | |
| 02 | Yorkshire and the Humber | ~2M | 1.31× | |
| 03 | East of England | ~2M | 1.17× | |
| 04 | North East | ~900K | 1.17× | |
| 05 | South East | ~3M | 1.14× | |
| 06 | West Midlands | ~800K | 1.05× | |
| 07 | South West | ~1.5M | 0.95× | |
| 08 | Scotland | ~1M | 0.68× | |
| 09 | East Midlands | ~900K | 0.67× | |
| 10 | Northern Ireland | ~300K | 0.57× | |
| 11 | North West | ~1M | 0.55× | |
| 12 | Wales | ~600K | 0.53× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Guardian (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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