Rascasse Audience Intelligence

Chevrolet Silverado Audience in Germany

A data profile of the people who buy, follow and care about Chevrolet Silverado in Germany — modelled from more than twelve digital signal sources. Chevrolet Silverado has an estimated audience of 559,616 people in Germany.

#165among Car type in Germany#150among Car Model in Germany#495in Cars & Mobility

The average Chevrolet Silverado fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Duck hunting, Auto maintenance, Trophy hunting, with strongest over-indexing on Duck hunting (14.07× the country average).

Demographically, the Chevrolet Silverado audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chevrolet Silverado fan in Germany is more male, around 32.5 years old, with strong Pet Ownership tendencies and a notable affinity for Duck hunting.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chevrolet Silverado profile in Germany.

Audience size
560K
in Germany
Gender
20.8%♀
79.2% male
Age
32.5
average years
Country rank
#10724
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chevrolet Silverado fans

20.8% are female, 79.2% are male, average age 32.5.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Chevrolet Silverado audience in Germany
MetricValue
Female20.8%
Male79.2%
Average age32.5
Estimated audience size559,616
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Chevrolet Silverado audience in Germany
Age bracketShare%
16-1939%
20-2920%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Chevrolet Silverado audience comes from Germany.

Worldwide audience distribution share by country for Chevrolet Silverado
CountryShare
United States60.6%
Canada6.9%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevrolet Silverado audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chevrolet Silverado fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.34×
02Thüringen~20K1.32×
03Brandenburg~20K1.31×
04Sachsen-Anhalt~20K1.21×
05Hessen~50K1.06×
06Mecklenburg-Vorpommern~10K0.99×
07Niedersachsen~50K0.98×
08Bayern~90K0.97×
09Baden-Württemberg~70K0.97×
10Rheinland-Pfalz~30K0.97×
11Saarland~6K0.89×
12Schleswig-Holstein~20K0.87×
13Hamburg~10K0.87×
14Nordrhein-Westfalen~100K0.86×
15Berlin~20K0.81×
16Bremen~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Silverado, Germany
0.79×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevrolet Silverado audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevrolet Silverado audience
#·InterestCategoryAffinity×
01Dodge RamCars & Mobility17.56×
02Duck huntingSports14.07×
03Trophy huntingSports9.05×
04Turkey huntingSports8.59×
05Hunting dogPets & Animals7.72×
06Central heatingHome & Garden6.71×
07Drag racingCars & Mobility6.32×
08Muscle carCars & Mobility6.32×
09Auto maintenanceCars & Mobility6.31×
10Golf ballSports6.20×
11Fox huntingSports5.89×
12Vintage carCars & Mobility5.47×
13Car washCars & Mobility5.18×
14CarpentryHome & Garden3.60×
15HatchbackCars & Mobility3.58×
16EngineCars & Mobility3.26×
17NFLSports3.09×
18Borussia DortmundSports1.81×
19SportsSports1.61×
20FC Bayern MunichSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevrolet Silverado audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevrolet Silverado audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.23×
PatriotismCONSERVATISM1.20×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevrolet Silverado audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.35×
SpiritualityBALANCE0.40×
Price SensitivityPREMIUM0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chevrolet Silverado have in Germany?

Chevrolet Silverado has an estimated audience of 559,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chevrolet Silverado fans?

20.8% of Chevrolet Silverado fans are female, 79.2% are male, with an average age of 32.5 years.

03

Which brands do Chevrolet Silverado fans like most?

Chevrolet Silverado fans show strongest brand affinity for Duck hunting (14.07×), Auto maintenance (6.31×), and Trophy hunting (9.05×) over the country average.

04

Where do Chevrolet Silverado fans live in Germany?

Chevrolet Silverado fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chevrolet Silverado fans also like?

Beyond Chevrolet Silverado itself, the audience over-indexes on Auto maintenance (6.31×), Trophy hunting (9.05×), Dodge Ram (17.56×), and Turkey hunting (8.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Chevrolet Silverado audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chevrolet Silverado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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