Chevrolet Silverado Audience in Germany
Chevrolet Silverado has an estimated audience of 560,505 people in Germany. 20.8% are female, 79.2% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Duck hunting, Auto maintenance, Trophy hunting, Dodge Ram, Turkey hunting.
The average Chevrolet Silverado fan in Germany is 32.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Duck hunting, Auto maintenance, Trophy hunting, with strongest over-indexing on Duck hunting (14.07× the country average). Demographically, the Chevrolet Silverado audience skews more male with an average age of 32.5, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Chevrolet Silverado fans
| Metric | Value |
|---|---|
| Female | 20.8% |
| Male | 79.2% |
| Average age | 32.5 |
| Estimated audience size | 560,505 |
Audience persona
The typical Chevrolet Silverado fan in Germany is more male, around 32.5 years old, with strong DIY Mentality tendencies and a notable affinity for Duck hunting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,746 | 0.91× |
| Bayern | 87,901 | 0.98× |
| Baden-Württemberg | 77,956 | 1.02× |
| Niedersachsen | 54,989 | 1.01× |
| Hessen | 46,509 | 1.09× |
| Sachsen | 37,998 | 1.38× |
| Rheinland-Pfalz | 27,789 | 0.99× |
| Brandenburg | 22,578 | 1.3× |
| Berlin | 21,159 | 0.84× |
| Thüringen | 18,447 | 1.29× |
| Sachsen-Anhalt | 17,477 | 1.2× |
| Schleswig-Holstein | 17,200 | 0.85× |
| Hamburg | 11,003 | 0.87× |
| Mecklenburg-Vorpommern | 9,489 | 0.89× |
| Saarland | 5,677 | 0.82× |
| Bremen | 2,639 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Duck hunting | 14.07× | Sports |
| Auto maintenance | 6.31× | Cars & Mobility |
| Trophy hunting | 9.05× | Sports |
| Dodge Ram | 17.56× | Cars & Mobility |
| Turkey hunting | 8.59× | Sports |
| Borussia Dortmund | 1.81× | Sports |
| Drag racing | 6.32× | Cars & Mobility |
| Muscle car | 6.32× | Cars & Mobility |
| Golf ball | 6.2× | Sports |
| Hunting dog | 7.72× | Pets & Animals |
| Sports | 1.61× | Sports |
| Engine | 3.26× | Cars & Mobility |
| Vintage car | 5.47× | Cars & Mobility |
| Car wash | 5.18× | Cars & Mobility |
| Fox hunting | 5.89× | Sports |
| Central heating | 6.71× | Home & Garden |
| Hatchback | 3.58× | Cars & Mobility |
| Carpentry | 3.6× | Home & Garden |
| Four-wheel drive | 5.73× | Cars & Mobility |
| Bass fishing | 5.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.83 |
| Luxury Orientation | PREMIUM | 1.62 |
| Risk Appetite | THRILL | 1.44 |
| Sports Activity | POWER | 1.37 |
| Travelling | THRILL | 1.35 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 16.9% |
| Brazil | 13.5% |
| Germany | 10.8% |
See Chevrolet Silverado audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Chevrolet Silverado have in Germany?
Chevrolet Silverado has an estimated audience of 560,505 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chevrolet Silverado fans?
20.8% of Chevrolet Silverado fans are female, 79.2% are male, with an average age of 32.5 years.
Which brands do Chevrolet Silverado fans like most?
Chevrolet Silverado fans show strongest brand affinity for Duck hunting (14.07×), Auto maintenance (6.31×), and Trophy hunting (9.05×) over the country average.
Where do Chevrolet Silverado fans live in Germany?
Chevrolet Silverado fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,746), Bayern (reach 87,901), and Baden-Württemberg (reach 77,956). These three regions account for the largest share of the active audience.
What other brands do Chevrolet Silverado fans also like?
Beyond Chevrolet Silverado itself, the audience over-indexes on Auto maintenance (6.31×), Trophy hunting (9.05×), Dodge Ram (17.56×), and Turkey hunting (8.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chevrolet Silverado. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.