Trophy hunting Audience in Germany
Trophy hunting has an estimated audience of 2,160,748 people in Germany. 25.9% are female, 74.1% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: PUDELEK, Buffalo Bills, Indianapolis Colts, Cleveland Browns, Fressnapf.
The average Trophy hunting fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include PUDELEK, Buffalo Bills, Indianapolis Colts, with strongest over-indexing on PUDELEK (17.91× the country average). Demographically, the Trophy hunting audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Trophy hunting fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 37.9 |
| Estimated audience size | 2,160,748 |
Audience persona
The typical Trophy hunting fan in Germany is more male, around 37.9 years old, with strong Pet Ownership tendencies and a notable affinity for PUDELEK.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,727 | 0.58× |
| Bayern | 232,874 | 0.67× |
| Baden-Württemberg | 205,662 | 0.7× |
| Niedersachsen | 169,698 | 0.81× |
| Hessen | 102,803 | 0.62× |
| Sachsen | 81,683 | 0.77× |
| Rheinland-Pfalz | 78,651 | 0.73× |
| Berlin | 66,881 | 0.69× |
| Schleswig-Holstein | 63,016 | 0.81× |
| Brandenburg | 61,447 | 0.92× |
| Thüringen | 57,341 | 1.04× |
| Sachsen-Anhalt | 55,690 | 0.99× |
| Saarland | 53,327 | 2.01× |
| Bremen | 50,057 | 2.71× |
| Mecklenburg-Vorpommern | 48,980 | 1.19× |
| Hamburg | 37,177 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PUDELEK | 17.91× | News |
| Buffalo Bills | 16.68× | Sports |
| Indianapolis Colts | 20× | Sports |
| Cleveland Browns | 20× | Sports |
| Fressnapf | 4.37× | Shopping |
| Livemusic | 3.67× | Music & Radio |
| Baltimore Ravens | 20× | Sports |
| Tagesschau | 2.08× | Movies & TV |
| Denver Broncos | 20× | Sports |
| Do it yourself (DIY) | 2.31× | Home & Garden |
| Pet food | 3.08× | Pets & Animals |
| Cincinnati Bengals | 20× | Sports |
| Alpine skiing | 3.32× | Sports |
| Ryanair | 2.5× | Travel & Leisure |
| Tampa Bay Buccaneers | 12.84× | Sports |
| Green Bay Packers | 12.13× | Sports |
| Pittsburgh Steelers | 13.36× | Sports |
| Ski resort | 3.5× | Travel & Leisure |
| Washington Commanders | 20× | Sports |
| Art exhibition | 3.41× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.04 |
| Sports Activity | POWER | 1.85 |
| Sustainability | BALANCE | 1.69 |
| DIY Mentality | THRILL | 1.62 |
| Travelling | THRILL | 1.58 |
| Urban Lifestyle | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.1% |
| United Kingdom | 4.8% |
| Japan | 4.6% |
See Trophy hunting audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Trophy hunting have in Germany?
Trophy hunting has an estimated audience of 2,160,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trophy hunting fans?
25.9% of Trophy hunting fans are female, 74.1% are male, with an average age of 37.9 years.
Which brands do Trophy hunting fans like most?
Trophy hunting fans show strongest brand affinity for PUDELEK (17.91×), Buffalo Bills (16.68×), and Indianapolis Colts (20×) over the country average.
Where do Trophy hunting fans live in Germany?
Trophy hunting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,727), Bayern (reach 232,874), and Baden-Württemberg (reach 205,662). These three regions account for the largest share of the active audience.
What other brands do Trophy hunting fans also like?
Beyond Trophy hunting itself, the audience over-indexes on Buffalo Bills (16.68×), Indianapolis Colts (20×), Cleveland Browns (20×), and Fressnapf (4.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trophy hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.