Rascasse Audience Intelligence

Trophy hunting Audience in Germany

A data profile of the people who buy, follow and care about Trophy hunting in Germany — modelled from more than twelve digital signal sources. Trophy hunting has an estimated audience of 2,160,748 people in Germany.

#1799among Topic in Germany#261in Sports

The average Trophy hunting fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include PUDELEK, Buffalo Bills, Indianapolis Colts, with strongest over-indexing on PUDELEK (17.28× the country average).

Demographically, the Trophy hunting audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trophy hunting fan in Germany is more male, around 37.9 years old, with strong Quality Awareness tendencies and a notable affinity for PUDELEK.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trophy hunting profile in Germany.

Audience size
2.2M
in Germany
Gender
25.9%♀
74.1% male
Age
37.9
average years
Country rank
#3088
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trophy hunting fans

25.9% are female, 74.1% are male, average age 37.9.

Fig. 02

Gender split

25.9%
Female
74.1%
Male
Demographic split for Trophy hunting audience in Germany
MetricValue
Female25.9%
Male74.1%
Average age37.9
Estimated audience size2,160,748
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Trophy hunting audience in Germany
Age bracketShare%
16-1919%
20-2924%
30-3922%
40-4920%
50+16%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Trophy hunting audience comes from Germany.

Worldwide audience distribution share by country for Trophy hunting
CountryShare
United States53.1%
United Kingdom4.8%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trophy hunting audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trophy hunting fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.32×
02Saarland~30K1.20×
03Mecklenburg-Vorpommern~40K1.04×
04Thüringen~60K1.01×
05Sachsen-Anhalt~60K1.00×
06Brandenburg~70K0.98×
07Schleswig-Holstein~70K0.96×
08Hamburg~50K0.95×
09Rheinland-Pfalz~100K0.93×
10Sachsen~100K0.93×
11Niedersachsen~200K0.91×
12Berlin~90K0.90×
13Hessen~100K0.86×
14Baden-Württemberg~300K0.85×
15Bayern~300K0.82×
16Nordrhein-Westfalen~400K0.75×
Fig. 06

Affinity by region

Affinity by region — Trophy hunting, Germany
0.75×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trophy hunting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trophy hunting audience
#·InterestCategoryAffinity×
01Minnesota WildSports21.09×
02Indianapolis ColtsSports20.00×
03Cleveland BrownsSports20.00×
04Baltimore RavensSports20.00×
05Denver BroncosSports20.00×
06Cincinnati BengalsSports20.00×
07Washington CommandersSports20.00×
08Toronto Maple LeafsSports20.00×
09Buffalo BillsSports17.44×
10PUDELEKNews17.28×
11Tampa Bay BuccaneersSports14.24×
12Pittsburgh SteelersSports14.11×
13Green Bay PackersSports13.82×
14Floor cleaningHome & Garden13.45×
15Sunday BrunchKids & Family5.61×
16Wood carvingHome & Garden4.91×
17ForestryHome & Garden4.17×
18FressnapfShopping3.12×
19RyanairTravel & Leisure2.33×
20Do it yourself (DIY)Home & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trophy hunting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Trophy hunting audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.32×
Pet OwnershipJOY2.31×
TravellingTHRILL1.77×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Trophy hunting audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.74×
Price SensitivityPREMIUM0.87×
Convenience OrientationPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Trophy hunting have in Germany?

Trophy hunting has an estimated audience of 2,160,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Trophy hunting fans?

25.9% of Trophy hunting fans are female, 74.1% are male, with an average age of 37.9 years.

03

Which brands do Trophy hunting fans like most?

Trophy hunting fans show strongest brand affinity for PUDELEK (17.28×), Buffalo Bills (17.44×), and Indianapolis Colts (20×) over the country average.

04

Where do Trophy hunting fans live in Germany?

Trophy hunting fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Trophy hunting fans also like?

Beyond Trophy hunting itself, the audience over-indexes on Buffalo Bills (17.44×), Indianapolis Colts (20×), Cleveland Browns (20×), and Baltimore Ravens (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Trophy hunting audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trophy hunting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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